New podcast - Can AI Cure Baumol's disease?
Published: 30 July 2025
In the latest episode of the Media Industries Podcast on Spotify, Professor Gillian Doyle of CCPR, Glasgow and Sabine Baumann, Professor of Digital Business, Berlin School of Economics and Law, investigate to what extent recent developments in AI, by potentially reducing costs and raising productivity in inflation-prone media content creation activities, challenge the concept of Baumol’s disease.
In the latest episode of the Media Industries Podcast on Spotify, Professor Gillian Doyle of CCPR, Glasgow and Sabine Baumann, Professor of Digital Business, Berlin School of Economics and Law, investigate to what extent recent developments in AI, by potentially reducing costs and raising productivity in inflation-prone media content creation activities, challenge the concept of Baumol’s disease.
The episode can be found here (link to
First published: 30 July 2025