Professor Margaret Fletcher
- Professor of International Business (Management)
Margaret joined the Adam Smith Business School in 2009 after she completed her PhD and ESRC post-doctoral studies in International Business. In 2022, she became a member of the School's Senior Leadership Team, Co-head of Management Subject.
Previously, Margaret was a lecturer at the University of Stirling in entrepreneurship. Her research interests are in the field of the internationalisation of the firm and international entrepreneurship. Her most recent research is on internationalisation learning processes. Her research has a strong policy focus.
Margaret has a wide range of lecturing and supervision experience and currently specialises in experiential learning pedagogy in International Business. Margaret led the School’s Athena SWAN Gender Equality application, which was awarded in 2019.
Margaret is a member of the International Business and Enterprise research cluster.
Areas of expertise:
- International business
- International entrepreneurship
- Internationalisation of the firm
- SME internationalisation policy
- Engaged scholarship
2016: PI ESRC Festival of Social Science grant, Doing International Business: Acquiring Knowledge, Learning and Networks awarded, £500.
2013: 15 PI British Academy/Leverhulme Grant, Case Study Sampling: A Study of Practices in International Business (£9,511), Ref 40103100, 01/06/2013-31/05/2015.
Margaret is interested in the internationalisation of the firm.
Current PhD students
- Tang, Tao
Top Management Team Characteristics and MNEs Internationalisation Decisions in the Era of Digital Transformation
- Wu, Fan
The role of entrepreneurial leadership within the internationalisation process of Chinese SMEs: A dynamic perspective
Completed PhD students
Rabab Al Hasni
Small and Medium enterprises Access to Bank Lending in Oil based Economies Oman as case study
Post-entry Exporting Turnaround: Phenomenon-driven Research Among Chinese SMEs
The Internationalisation of Chinese Transnational Entrepreneurial Firms: A Comparative Study with Indigenous Counterparts in Canada and UK
The Development of International Opportunities by Knowledge-Intensive Firms from a Small, Peripheral Economy
Exploring the Role of Social Capital in Promoting Knowledge Transfer: Evidence from International Collaboration in China's Pharmaceutical Sector
Programme leader MSc International Business (2015-20)
- Market Analysis for International New Venture Creation (MSc)
- Specialist research methods for International Business (MSc)
- Internationalisation, Entrepreneurship and Innovation (MSc)
- Export Marketing (MSc in International Strategic Marketing)
- Business and Management: Marketing (undergraduate)
- Case study methodology (PhD)
- Entrepreneurship: Marketing (undergraduate)
- Management for Accountants: Marketing (undergraduate)
- Member of executive committee for the Academy of International Business (AIB), UK and Ireland Chapter, Doctoral Colloquium Convener from 2013-2017, Equality and Diversity officer (2018-current).
- Member of AIB (World) IB teaching and education SIG, vice chair of finances (2019-current).
- Co-chair the Institute of Small Business and Entrepreneurship (IBSE), Entrepreneurial Learning Practice and Policy Special Interest Group (2013-17). Workshop series: Entrepreneurial Learning Policy and Practice Group.
Margaret hosted two workshops as part of the ISBE series:
Entrepreneurial Learning: Growth and Internationalisation
Succeeding in China: Knowledge and Networks
Notes: Succeeding in China – the lessons of experience (pdf)
- Lazaridis Institute / EIBA Conference, SMEs and International Entrepreneurship Best Paper Award, 2020: Yu, H., Fletcher, M. and Trevor Buck, T.. (2020). “Re-internationalization and changes in international learning: evidence from Chinese international SMEs”, EIBA online conference, 11-12 December.
- Winner of the Journal of International Marketing S. Tamer Cavusgil Award 2013 for the article that advanced the practice of international marketing management. Shortlisted for the 2019 five-year impact Hans B Thorelli Award:Fletcher, M., Harris, S. and Richey, R.G. (2013). “ Internationalization Knowledge: What, Why, Where and When?”, Journal of International Marketing, Vol 21(3), pp 47-71 ,
Guest speaker/ visiting lecturer
- 2019: University of Pavia, “Retrospective and Prospective Learning for Accelerating the Internationalisation Process”
- 2018: National Trade Academy Programme - Global Trade and Investment Seminar, “Internationalisation of Companies”
- 2012-2016: ESCEM Business School, Poitiers, France, “Innovation, Entrepreneurship and Marketing and Export Strategies of SMEs”
- 2015: PhD Workshop, University of Lancaster, “Case study selection and sampling”
- 2014: Brunel University research seminar, “Learning for Internationalisation – linking theory and practice”
- ESRC funding awards
- Social Sciences and Humanities Research Council (SSHRC) Canada grant applications