Lead Like a Genius: Alumna Book Launch

Published: 3 April 2024

The Adam Smith Business School warmly invites you to the book launch and author talk of "Lead Like a Genius" with Melanie van de Velde (MBA 2004, PhD 2018). Event date: Thursday 18 April 2024 Time: 2-4pm Venue: The Hot House, Adam Smith Business School, 2 Discovery Place, Glasgow, G11 6EY

An advertisement for the book launch of alumna Melanie van de Velde, with event details on the left hand side and promotional images of environmental issues on the right hand side.

The Adam Smith Business School warmly invites you to the book launch and author talk of "Lead Like a Genius" with Melanie van de Velde, Business School alumna.

This talk aims to encourage attendees to be inspired by global best practice companies that lead the way in tackling the UN SDGs, humanity's biggest global challenges, including climate change, the plastics crisis, air pollution, poverty, social exclusion, child labour and rising inequality. Discover key insights derived from award-winning research as to why these best practices achieve a 200-400% better impact return as well as a more significant competitive edge.

This event will be hosted by Professor Jillian Gordon, Adam Smith Business School and is free to attend.

Refreshments will be available

Please register for your free ticket on EventBrite.


For further information, please contact the Alumni Team at business-alumni@glasgow.ac.uk

First published: 3 April 2024