The Twist Museum, in Oxford Street, London, is a museum of illusions that opened in November 2022. Professor Fiona Macpherson is the principal academic consultant for the museum. During January - November 2022, when the museum was in development, Macpherson advised the Museum on the illusions they could exhibit and the categories of illusions that they might be interested in. She also wrote all the text the be displayed beside the museum exhibits and elsewhere in the musuem and on its website. This text explained the nature of the illusions and the science and philosophy behind them.