Weiwei Yi


Pronouns: She/her/hers

Address: Space 554, Advanced Research Centre, University of Glasgow, A11 Chapel Lane, Glasgow G11 6EW

Research title: “How free is free-to-play?”: Regulating Dark Design Patterns in video games through the EU Data regulations (GDPR, DSA, AIA)

Research Summary

Short Biography

Weiwei Yi is a PhD Candidate from the Centre for Regulation of the Creative Economy (CREATe) at the University of Glasgow. She researches player data utilisation in video games from the perspective of data protection law. She is dedicated to exploring the regulatory framework for dark pattern designs in human-computer interaction from angles of behavioural economics, theories of influences, and libertarian paternalism.

PhD Supervisors





  • Socio-Legal Studies Association Annual Conference (2024)
  • Bristol Digital Game Lab Postgraduate Workshop (2024)
  • PGR Work-in-Progress Workshop, School of Law, UofG (2023)
  • 2023 AoIR Doctoral (Online) Colloquium (2023)

Additional Information

Weiwei was a Judge assistant and then a Prosecutor assistant in China from 2016 to 2019. She worked for Civil Trial Divisions, the Public Prosecution Division and the Patent Division across the Primary Procuratorate, Court and Intermediate Court of Intellectual Property. She holds an LL.M. in Intellectual Property and an M.Sc. in Business Management from the University of Glasgow.

She co-founded and directs a Game Research Reading Group affiliated with Games&Gaming Lab, UofG. If you are interested in joining the group, feel free to contact her.

Other Work/Intern Experiences:

  • Digital Resources Assistant at CREATe (2023 to date)
  • (Casual) Research Assistant (Copyright Evidence Project) of CREATe(2023)
  • Public Engagement & Event Co-ordinator of the CECT ThemeAdvanced Research Centre (2022-2023)