Weiwei Yi
Email: w.yi.1@research.gla.ac.uk
(For enquiries about my publication, you can contact me via the above email address. See also my work profile about more of my publications)
Pronouns: She/her/hers
Address: Space 554, Advanced Research Centre, University of Glasgow, A11 Chapel Lane, Glasgow G11 6EW
Research title: “How free is free-to-play?”: Regulating Dark Design Patterns in video games through the EU Data regulations (GDPR, DSA, AIA)
Research summary
Short Biography
Weiwei Yi is a PhD candidate at the Centre for the Regulation of the Creative Economy (CREATe) at the University of Glasgow. Her research focuses on dark design patterns (manipulative online choice architecture) in online games from the perspectives of data protection and consumer protection law, as well as platform regulation. She is also interested in exploring the regulation of manipulative AI practices in games, virtual reality, and AI chatbots.
X:@WEIWEI_YI_/BlueSky:@weiweiyi.bsky.social/LinkedIn
If you are interested in Interactive Entertainment Law/Policy, feel free to drop by: Network for Interactive Entertainment Regulation (NIER)
Publications
2026
Li, Zihao 
ORCID: https://orcid.org/0000-0003-2109-9196, Yi, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674 and Chen, Jiahong
(2026)
Accuracy Paradox: Addressing Epistemic, Manipulative, and Societal Risks of Hallucination in AI Governance.
In: 27th annual meeting of the Association of Internet Researchers (AoIR2026), Mexico City, Mexico, 14-17 October 2026,
(Accepted for Publication)
Li, Zihao ORCID: https://orcid.org/0000-0003-2109-9196, Yi, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674 and Chen, Jiahong
(2026)
Accuracy Paradox in Large Language Models: Regulating Hallucination Risks in Generative AI.
76th Annual International Communication Association (ICA) Conference, Cape Town, South Africa, 04-08 June 2026.
(Accepted for Publication)
2024
Yi, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674
(2024)
Gaming the mind: Unmasking 'dark patterns' in video games.
Internet Policy Review,
2023
YI, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674
(2023)
Joshua Bycer, Game Design Deep Dive: Free-to-Play (CRC Press, Boca Raton 2023) 204 pp.
Interactive Entertainment Law Review, 6(2),
pp. 86-88.
(doi: 10.4337/ielr.2023.02.06)[Book Review]
YI, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674
(2023)
The Right To Data Protection: Individual And Structural Dimensions Of Data Protection In Eu Law, Felix Bieker. 1St Ed. Berlin: T.M.C. Asser Press. 2022.
Global Privacy Law Review, 4(4),
pp. 199-202.
[Book Review]
Articles
Yi, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674
(2024)
Gaming the mind: Unmasking 'dark patterns' in video games.
Internet Policy Review,
Book Reviews
YI, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674
(2023)
Joshua Bycer, Game Design Deep Dive: Free-to-Play (CRC Press, Boca Raton 2023) 204 pp.
Interactive Entertainment Law Review, 6(2),
pp. 86-88.
(doi: 10.4337/ielr.2023.02.06)[Book Review]
YI, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674
(2023)
The Right To Data Protection: Individual And Structural Dimensions Of Data Protection In Eu Law, Felix Bieker. 1St Ed. Berlin: T.M.C. Asser Press. 2022.
Global Privacy Law Review, 4(4),
pp. 199-202.
[Book Review]
Conference or Workshop Item
Li, Zihao ORCID: https://orcid.org/0000-0003-2109-9196, Yi, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674 and Chen, Jiahong
(2026)
Accuracy Paradox in Large Language Models: Regulating Hallucination Risks in Generative AI.
76th Annual International Communication Association (ICA) Conference, Cape Town, South Africa, 04-08 June 2026.
(Accepted for Publication)
Conference Proceedings
Li, Zihao ORCID: https://orcid.org/0000-0003-2109-9196, Yi, Weiwei ORCID: https://orcid.org/0009-0004-9376-5674 and Chen, Jiahong
(2026)
Accuracy Paradox: Addressing Epistemic, Manipulative, and Societal Risks of Hallucination in AI Governance.
In: 27th annual meeting of the Association of Internet Researchers (AoIR2026), Mexico City, Mexico, 14-17 October 2026,
(Accepted for Publication)
Supervisors
Grants
Awards
- Festival of Social Science 2024, UK Research and Innovation (ESRC) - £1000
- Society of Legal Scholars (SLS）- Special Projects and Events Fund - £3601.7
- AHRC Infrastructure Award for CREATe Capacity-Building Deliverable - £1221.70
Related Projects
- Project Lead: More than Just for Fun: Towards an Ethical, Secure, and Healthy Gaming Environment, Festival of Social Science (2024)
- Project (Co)Lead - CREATe&Society of Legal Scholars - Artificial Intelligence Regulation ECR Conference (2026)
Conferences
Paper Presentations/talks
PGR Research Method talk, Law School, UofG [Invited](Nov 2025)
CREATe Roundtable on the Regulation of AI [Invited] (October 2025)
CREATe Workshop on Artificial Intelligence and Interactive Worlds (Oct 2025)
CCP Forum inaugural ECR Forum, Consumer and Competition Policy Directorate, Department for Business and Trade (UK) [Invited] (Oct 2025)
Media, Manipulation, Misinformation Workshop, Radboud University (Aug 2025)
CCP Academic Engagement: Behavioural Research Workshop, Consumer and Competition Policy Directorate, Department for Business and Trade (UK) [Invited] (Jun 2025)
British and Irish Law, Education and Technology Association (BILETA) Annual Conference (2025)
Press Start: Academic Symposium on Creative and Innovation Regulation in Games [Invited] (2025)
Workshop at Amsterdam Law & Technology Institute, Vrije Universiteit Amsterdam [Invited] (2024)
Law&/vs Technology: Trends for the New Decade (eLaw_Leiden) Conference (2024)
Leverhulme Interdisciplinary Network on Algorithmic Solutions (LINAS) Conference (2024)
British and Irish Law, Education and Technology Association (BILETA) Annual Conference (2024)
Socio-Legal Studies Association (SLSA) Annual Conference (2024)
Bristol Digital Game Lab Postgraduate Workshop (2024)
CREATe Workshop on Video Game Preservation(2023)
PGR Work-in-Progress Workshop, School of Law, UofG (2023)
Association of Internet Researchers (AoIR) Doctoral Colloquium (2023)
Summer Schools
Brussels Privacy Hub’s annual Summer Academy (From Data Access to Data Transformations: How to Govern Data in the Age of Analytics and AI?) (2023)
Teaching
Guest Lecturer for Intellectual Property Rights and Emerging Technologies (LLM) at Newcastle University (2025, 2026)
Guest Lecturer for Information Law and Policy (LLM) at the University of Glasgow, UK (2024, 2025)
Guest Lecturer for Artificial Intelligence and Law (LLM) at the University of Glasgow, UK (2025)
Guest Lecturer for Cyberlaw (LLB) at Bath Spa University, UK (2025)
Guest Lecturer for Internet, Intellectual Property and Information Technology (LLM) at Vrije Universiteit Amsterdam, the Netherlands (2024)
Additional information
Pre-PhD Experiences
Weiwei was a Judge assistant and then a Prosecutor assistant in China from 2016 to 2019. She worked for Civil Trial Divisions, the Public Prosecution Division and the Patent Division across the Primary Procuratorate, the Primary and Intermediate Court of Intellectual Property. She holds an LL.M. in Intellectual Property and an M.Sc. in Business Management from the University of Glasgow.
Work Related
- Visiting Researcher at Vrije Universiteit Amsterdam (2024)
- Research Assistant for the 'IP Gossip' Project at the University of Dundee (2024)
- Committee member for the IEEE Global Blockchain Conference: Transforming a Trustworthy Digital Future (2024)
- Founder/Former Leader (now Supporter) of the Game Research Reading Club (UofG) (2023, 2024, 2025)
- Digital Engagement Administrator at CREATe (2023,2025, 2025, 2026)
- Research Assistant for the 'Copyright Evidence' Project (Database) at CREATe (2023)
- Public Engagement & Event Co-ordinator of the Creative Economy&Cultural Transformation Theme, Advanced Research Centre (2022, 2023)
