Rana Aboelnaga
Research title: A Framework for Antecedents and Consequences of Consumer Engagement with Brand-Related Content on Social Media
Publications
2023
Aboelnaga, Rana Mohamed Abdelazim Ahmed, Azer, Jaylan 
ORCID: https://orcid.org/0000-0002-1847-3178 and Sandikci Turkdogan, Ozlem ORCID: https://orcid.org/0000-0001-7153-792X
(2023)
A Framework for Antecedents and Consequences of Customer Engagement with Brand-Related Content on Social Media.
Frontiers in Service 2023, Maastricht, Netherlands, 15-18 June 2023.
Conference or Workshop Item
Aboelnaga, Rana Mohamed Abdelazim Ahmed, Azer, Jaylan ORCID: https://orcid.org/0000-0002-1847-3178 and Sandikci Turkdogan, Ozlem ORCID: https://orcid.org/0000-0001-7153-792X
(2023)
A Framework for Antecedents and Consequences of Customer Engagement with Brand-Related Content on Social Media.
Frontiers in Service 2023, Maastricht, Netherlands, 15-18 June 2023.