Cover examples
The front covers of University publications should
- display the University marque in its blue box top left (7mm from the top)
- display the brand message WORLD CHANGING GLASGOW in its cobalt box bottom left (7mm from the bottom).
One single image that bleeds off all four sides of the page should be used. Multiple images on front cover are not permitted.
The title of the publication can either sit over the image if there is enough negative space, or within a transparent box (that allows the image to be seen under the box).
On rare occasions when an image is not suitable, you can use one solid colour from the University colour palette.
Internal spreads
1. Full-bleed image over double-spread. Body text over negative space of image
2. Full-bleed image over double-page spread. Body text placed in solid white or transparent coloured text box.
3. Multiple images on a spread. Transparent text box sitting on an image (LHS) & photo montage (RHS).
4. Full-bleed image over 3/4 of spread, with body copy on 1/4 of page.
5. Single page full-bleed image (LHS) with body copy reversed out of single colour (RHS).
6. No image, both pages text only. Reversed out of single colour.
Back cover examples
Back covers should not repeat the marque and brand message from the front of a publication. Instead, the back cover of a publication can have either an image or additional text that helps to deliver the message in the publication.
It is often the best place to provide information such as
- the charity number (this is a legal requirement and should be worded as ‘The University of Glasgow, charity number SC004401)
- the team or department responsible for producing the publication
- photo credits
- date of publication (month and year)
- copyright information (often the University of Glasgow)
- name of the design agency
- name of the printer
