Process
We recognise that every class is different. Here you will find some general guidelines for setting up your class giving campaign. This framework provides flexibility for each class campaign and its stage in life.
The Alumni & Supporter Engagement team is here to help and guide you along the way.
Contact Us
Step 1: Reach out to Alumni Office
If you are considering fundraising for the University, please let us know about your ambitions and goals. Ideally, begin your effort 12-18 months in advance. We will be able to support your progress and share our fundraising expertise.
If you have lost contact with your classmates throughout the years, the Alumni & Supporter Engagement team can help you reconnect. We can also set up unique giving structures to ease the fundraising administration work, and do our best to help you succeed.
Step 2: Invite fundraising campaign partners
Consider assembling a few of your classmates to drive the fundraising campaign.
Inviting classmates with different contacts might be a good starting point, and make sure to include both those who can make a gift and others who will focus on participation.
Step 3: Decide on a University fund
You should select a cause that will resonate with your year group. You can explore some of the giving options on our Giving to Glasgow page. The Alumni & Supporter Engagement team can guide you further on the priority areas for the University.
It is helpful to set gift level expectations too, however, realise that a substantial part of your class’ total will come from the fundraising campaign partners. Set a goal that is realistic, as it's always nice to beat your target!
Step 4: Communicate
Invite your classmates to contribute to the campaign by creating a communications plan that includes letters, emails, and potentially phone conversations. The Alumni team can assist with the distribution of communications.
Consider including why you and so many alumni wish to give and support UofG. It is helpful to make your expectations clear and share them early in the process.
Step 5: Reunion
On the day of the reunion, you should officially launch the campaign, and encourage your classmates to contribute to reaching the set goal.
A member of the University can provide further information on the selected fundraising cause, and update the reunion group on the fundraising progress.
Step 6: Post-Reunion
Creating a post-event communication plan can help you give a final boost to the fundraising campaign, and provide an excellent opportunity to celebrate success while acknowledging everyone’s contribution.