Cultural Power in Xi’s New Era: Consuming the Chinese Dream by Mike Gow, Edge Hill University

4pm–5.30pm Wednesday 7 October 2020

Zoom Location:

Zoom Meeting ID: 913 3901 2988

Passcode: 096007



As the PRC moves away from an export-oriented to a consumer-driven model, the role of consumerism as a site of consensus building is growing in importance.  This lecture asks us to consider how the expansion and sophistication of CCP propaganda since 2012 is functioning not only as a direct message to citizens, but to reshape and circumscribe the role of corporate citizens in Xi’s New Era. We will explore this through looking at some manifestations of both propaganda and contemporary advertising campaigns. 


Dr Mike Gow is a Lecturer in Business Management at Edge Hill University Business School.  His current research focuses on the role of consumerism and the cultural industries in contemporary state-building projects in the People’s Republic of China. Since obtaining his PhD in East Asian Studies from Bristol’s Centre for East Asian Studies (School of Sociology, Politics and International Studies), Mike was appointed Global Postdoctoral Fellow at NYU Shanghai and has held appointments at Xi’an Jiaotong Liverpool University and Coventry University.  He has also taught at Fudan, USST, St Andrews and ESSCA Shanghai. 


The Scottish Centre for China Research Seminar Programme gratefully acknowledges the financial support of the MacFie Bequest. 

First published: 5 October 2020

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