Professor Pauline Mackay
- Professor of Robert Burns Studies and Cultural Heritage (Scottish Literature)
telephone:
01413308176
email:
Pauline.Mackay@glasgow.ac.uk
Room 409, Scottish Literature, 7 University Gardens, Glasgow G12 8QH
Biography
Pauline Mackay is Professor of Robert Burns Studies and Cultural Heritage based in Scottish Literature. She is Director of the Queen's Anniversary Prize-winning Centre for Robert Burns Studies, Co-Director of Realities and Immersion Glasgow (the centre for research, teaching and innovation in immersive realities) and a resident of the University's Advanced Research Centre (ARC). Pauline is a member of the University Economic Development Board and in 2026 beame Co-Founder and CCO of the University Spin-out Infinite Muse.
Pauline's current research sits at the intersection of Scottish Literature, Cultural Memory, Material Culture, Intangible Cultural Heritage (ICH) and Immersive Technologies. She explores how XR technologies can transform the ways in which literature and Cultural Heritage are experienced, interpreted, and shared with global audiences.
Pauline was Co-Lead on the £6.2m Innovate UK-funded Museums in the Metaverse project (2023-26), working with industry and Cultural Heritage partners to develop the WONDER platform and create next-generation virtual museum experiences. The project demonstrated how immersive technologies can widen access to collections, enhance visitor engagement, and generate new opportunities for heritage storytelling and economic impact. In 2026, Museums in the Metaverse won Gold for 'Visualisation' and Silver for 'Design for Good' at the Scottish Design Awards.
The project's success led to the creation of Infinite Muse, a University of Glasgow spin-out dedicated to transforming Cultural Heritage engagement through Immersive Technologies. Pauline is Co-Founder and CCO, leading strategic engagement with the Cultural Heritage sector and helping shape innovative approaches to digital interpretation and audience engagement.
Her current research on the Burns Supper, ICH, and Social XR examines how immersive technologies can support the transmission and understanding of living literary and cultural traditions in the 21st century. Through collaborations across academia, industry, and the cultural sector, she is helping to understand and inform the future of literary cultural heritage and immersive innovation.
Pauline is also Co-I and Co-Editor on the AHRC-funded project 'Editing Robert Burns's Poetry and Correspondence', and PI of 'The Burns Supper at 225 Years: Scottish Tradition, Global Reinvention' project. Her publications include 'Burns for Every Day of the Year' (2021; 2025). Since 2021, she has collaborated with Edify to develop 'Burns Beyond Reality', the world's first Robert Burns VR experience. In 2023, she received the English Association Fellows Award for her innovative use of XR and was named in the Saltire Society's 40 Under 40, recognising emerging leaders across Scotland's Creative Industries.
A regular keynote speaker and media contributor, she has appeared on BBC Radio 4's PM, BBC One's Countryfile, Reporting Scotland, and numerous national and international documentaries.
Research interests
Research Interests
- Scottish Literature from the 15th Century to the 21st Century
- Robert Burns (1759-1796)
- Literature and Bawdry
- Literature and Cultural Heritage
- Intangible Cultural Heritage
- Digital Humanities
- Immersive Technologies
- XR (Extended Reality)
- VR (Virtual Reality)
Research groups
Grants
- 2023 - Present: Co-Investigator (Co-I)
Innovate UK (IUK)
Project: Museums in the Metaverse
- 2017 - 2023: Co-Investigator (Co-I)
Arts and Humanities Research Council (AHRC)
Project: Editing Robert Burns's Poetry and Correspondence
- 2015 - Principal Investigator (PI)
Carnegie Trust for the Universities of Scotland: Research Incentives
Project: Eighteenth-Century Scottish Bawdry and Erotica
- 2014 - Principal Investigator (PI)
University of Glasgow Chancellor's Fund
Project: Bawdry in Scottish Chapbooks
Supervision
- Grimshaw, Hannah Elizabeth
'Man's Dominion': Robert Burns and 21st Century Environmental Consciousness - Watson, John
Literature and the Scottish Landscape: the Textual Phenomenology of Place
Teaching
- Convenor:
Memorialising Scottish Culture & Literature - Scottish Literature (Hons)
Popular Literary Enlightenment, 1710-1790 - Scottish Literature (Hons)
Robert Burns Online (BOLD) - Scottish Literature (Hons)
- Lecturer:
Level 1 Scottish Literature
Level 2 Scottish Literature
Robert Burns Online (Online/Distance Taught)
Robert Burns: Poems, Songs and Legacy (MOOC) - Online via Futurelearn
The Scottish Highland Clans: Origins, Decline and Transformation (MOOC) - Online via Futurelearn
Scottish Journeys - Scottish Literature (Hons)
Textual Editing - Scottish Literature (Hons)
*Pauline has previously taught on Level 3/Honours 'Irish & Scottish Literature', and the Honours English Literature Course, 'Romantic Literature from 1780-1840'.
Additional information
University Roles
- Director: Centre for Robert Burns Studies (2022 - Present)
- Founding Co-Director: Realities and Immersion Glasgow (2024 - Present)
- Member: University Economic Development Board (2025 - Present)
- Head of Subject: Scottish Literature (2021 - 2025)
- Board Member: XR Project Board (2021 - Present)
- Arts Representative: XR Operations Board (2021 - Present)
- Postgraduate Convenor: School of Critical Studies (2017-2019)
- Academic Co-Lead: External Collaboration Workstream, Project Development Board, College of Arts (2017 - 2019)
- Placements Officer: College of Arts (2014 - 2017)
External Roles
- Treasurer: International Association for the Study of Scottish Literatures - IASSL (2014 - Present)
- Chair: Burns Scotland - the National Burns Collections held in partnership (2021 - 2025)
- Consultant: Scottish Government, Scottish Winter Festivals (2014 - 2022)
