Professor Robert Paton

  • Professor of Management (Management)

telephone: 01413305037
email: Robert.Paton@glasgow.ac.uk

Level 6, Business School, Adam Smith Building, 2 Discovery Place, G11 6EY

Import to contacts

ORCID iDhttps://orcid.org/0000-0002-6318-5730

Biography

Robert Paton is Professor of Management and Deputy Head of School.

He researches, publishes and lectures in the fields of change, service innovation and co-created value (in business and supply chain networks). Of particular interest is the promotion of meaningful and sustainable service transactions within a partnership setting. Publishing in journals such as:

  • Information Technology
  • International Journal of Human Resource Management
  • International Journal of Operations Management
  • European Management Journal
  • Knowledge Management
  • Long Range Planning

The successful text Managing Change: a guide to effective implementation was originally co-authored by Professor Paton and James McCalman.

Research interests

Professor Paton is a member of the Services and Operations Management research cluster.

Areas of expertise:

  • Managing change
  • Service innovation
  • Service dominant logic
  • Co-created value

Professor Robbie Paton: Service innovation - delivering change and value 

Publications

List by: Type | Date

Jump to: 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2012 | 2011 | 2010 | 2009 | 2008 | 2006 | 2005 | 2004 | 2002 | 2001 | 1991 | 1988 | 1987
Number of items: 61.

2025

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2025) Brand Experience Relational Outcomes: Structured Abstract. In: 2025 AMS World Marketing Congress, Dijon, France, 2-4 July 2025, (Accepted for Publication)

Chevtchouk, Y., Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2025) Brand Experience Relational Outcomes: An Abstract. In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025, (Accepted for Publication)

2024

Sharari, Hakem, Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Smart, Alison ORCID logoORCID: https://orcid.org/0000-0001-6453-1212 (2024) Project fuzziness to project value: the role of social capital. VINE Journal of Information and Knowledge Management Systems, 54(6), pp. 1270-1288. (doi: 10.1108/VJIKMS-11-2021-0266)

2023

Chevtchouk, Y., Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2023) An Interdisciplinary-informed Brand Experience Scale. Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.

2022

Gilani, Aiden, Koukou, Marianna ORCID logoORCID: https://orcid.org/0000-0003-4441-6393 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2022) Investigation of Traceability Systems: The Case of Mongolian Cashmere Value Chain. The 4th ASEAN Business, Engineering and Technology Symposium (ABEATS 2022), Bali, Indonesia, 20-21 Oct 2022.

Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Alsharif, Rami ORCID logoORCID: https://orcid.org/0000-0003-1598-3233 (2022) Publishing with the European Management Journal (EMJ). Paper Development Workshop at British University in Egypt, Dubai, UAE, 2022.

Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Alsharif, Rami ORCID logoORCID: https://orcid.org/0000-0003-1598-3233 (2022) Publishing with the European Management Journal (EMJ). Paper Development Workshop at American University in Cairo, Dubai, UAE, 2022.

2021

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2021) Outcomes Across the Brand Ethical Continuum in Luxury Services. In: 2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding, Dubai and Sharjah, UAE, 15-16 November 2021,

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2021) The experience-economy revisited: an interdisciplinary perspective and research agenda. Journal of Product and Brand Management, 30(8), pp. 1288-1324. (doi: 10.1108/JPBM-06-2019-2406)

2020

Sharari, K, Paton, Robert A ORCID logoORCID: https://orcid.org/0000-0002-6318-5730, Smart, Alison ORCID logoORCID: https://orcid.org/0000-0001-6453-1212 and Paton, Robert (2020) Front End Project Management: a Social Capital Perspective for Value Creation. EURAM 2020, Dublin, Ireland, Online, 3 Dec -5 Dec 2020. (Unpublished)

2019

Kleanthous, Akis, Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Wilson, Fiona M. ORCID logoORCID: https://orcid.org/0000-0003-2267-4578 (2019) Credit unions, co-operatives, sustainability and accountability in a time of change: a case study of credit unions in Cyprus. International Journal of Social Economics, 46(2), pp. 309-323. (doi: 10.1108/IJSE-06-2017-0231)

2018

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2018) The Process of Brand Experience: An Interdisciplinary Perspective. In: 45th Academy of Marketing Science Annual Conference, Coronado Island, CA, USA, 24-26 May 2017, pp. 499-500. ISBN 9783319660226 (doi: 10.1007/978-3-319-66023-3_168)

2017

Aitken, Alan and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2017) The ‘T-Shaped Buyer’: a transactional perspective on supply chain relationships. Journal of Purchasing and Supply Management, 23(4), pp. 280-289. (doi: 10.1016/j.pursup.2017.03.001)

Sahidi, D., Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 (2017) Ontological Foundation for Different Types of Value Creation Practices. 5th Naples Forum on Service, Naples, Italy, 6-9 June 2017.

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2017) Towards a definition of Brand Experience: an interdisciplinary perspective. In: 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017, pp. 127-134. ISBN 9789188357694

2016

Aitken, Alan ORCID logoORCID: https://orcid.org/0000-0001-5654-9367 and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2016) Professional buyers and the value proposition. European Management Journal, 34(3), pp. 223-231. (doi: 10.1016/j.emj.2016.03.004)

Aitken, Alan ORCID logoORCID: https://orcid.org/0000-0001-5654-9367 and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2016) The ‘transaction X-ray’: understanding construction procurement. Proceedings of the Institution of Civil Engineers: Management, Procurement and Law, 169(3), pp. 115-123. (doi: 10.1680/jmapl.15.00022)

2015

Blanes, Ramona ORCID logoORCID: https://orcid.org/0000-0002-9883-5131, Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Docherty, Iain ORCID logoORCID: https://orcid.org/0000-0002-4070-4294 (2015) Public Value of Intelligent Transportation System. In: IEEE 48th Hawaii International Conference on System Sciences (HICSS), Kauai, HI, USA, 5-8 Jan 2015, pp. 1389-1399. ISBN 9781479973675 (doi: 10.1109/HICSS.2015.170)

McCalman, James, Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Siebert, Sabina ORCID logoORCID: https://orcid.org/0000-0001-9094-271X (2015) Change Management: A Guide to Effective Implementation. 4th edition. Sage: London. ISBN 9781446274101

2014

Smith, Anne M.J. and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Embedding enterprise education: a service based transferable skills framework. International Journal of Management Education, 12(3), pp. 550-560. (doi: 10.1016/j.ijme.2014.02.002)

Wagner, Richard and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Management education makes a difference: enhancing German engineering performance. Long Range Planning, 47(5), pp. 277-298. (doi: 10.1016/j.lrp.2012.06.002)

Kleanthous, A., Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Wilson, F. ORCID logoORCID: https://orcid.org/0000-0003-2267-4578 (2014) Co-operative Principles within Cypriot Credit Unions: An Employees Perspective. In: ICA CCP International Conference, Pula, Croatia, 25-28 Jun 2014,

Kleanathos, A. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Cypriot Credit Union Perceptions of Membership Engagement. 5th Euricse International Workshop on Cooperative Finance and Sustainable Development, Trento, Italy, 18-19 Jun 2014. (Unpublished)

Wagner, R. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Strategic toolkits: seniority, usage and performance in the German SME machinery and equipment sector. International Journal of Human Resource Management, 25(4), pp. 475-499. (doi: 10.1080/09585192.2013.792863)

Wagner, Richard and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Strategic toolkits practice and performance: a German SME perspective. VINE, 44(4), pp. 470-495. (doi: 10.1108/VINE-03-2014-0019)

2012

Behery, M., Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Hussain, R. (2012) Psychological contract and organizational commitment: the mediating effect of transformational leadership. Competitiveness Review, 22(4), pp. 299-319.

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730, Wagner, R. and MacIntosh, R. (2012) Engineering education and performance: the German machinery and equipment sector. International Journal of Operations and Production Management, 32(7), pp. 796-828. (doi: 10.1108/01443571211250086)

Wise, S., Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Gegenhuber, T. (2012) Value co-creation through collective intelligence in the public sector: a review of US and European Initiatives. VINE, 42(2), pp. 251-276. (doi: 10.1108/03055721211227273)

2011

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730, Jan, S.R. and Al-Rajhi, K.S. (2011) Value co-creation in Shari'ah-compliant banking: a Saudi Arabian case study. ISRA: International Journal of Islamic Finance, 3(1), pp. 65-90.

Aitken, A., Sahiti, D., Wise, S., Yanez, J. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2011) The Complex Services Case: A Doctoral View, Understanding Complex Service Systems Through Different Lenses. In: 2nd Grand Challenges in Services Conference, University of Cambridge, 20-23 September 2010,

El-Manstrly, D., Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730, Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16(2), pp. 101-110. (doi: 10.1057/fsm.2011.9)

Smith, A. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2011) Delivering Enterprise: a collaborative international approach to the development, implementation and assessment of entrepreneurship. International Journal of Entrepreneurial Behaviour and Research, 17(1), pp. 104-118. (doi: 10.1108/13552551111107534)

2010

El-Manstrly, D., Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 (2010) Where is customer loyalty in the UK retail banking industry? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute of Education and Research (ATINER): Athens, Greece, pp. 131-148. ISBN 9789606672682

McCalman, J. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2010) The way forward for leadership. European Management Journal, 28(4), pp. 251-252. (doi: 10.1016/j.emj.2010.06.003)

McLaughlin, S., Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Cromack, C. (2010) Developing a pedagogical framework for engineering professional development within a service oriented environment. In: Transforming Engineering Education: Creating Interdisciplinary Skills for Complex Global Environments, 2010 IEEE, Dublin, Ireland, 6-9 April, 2010, (doi: 10.1109/TEE.2010.5508891)

Morgan-Thomas, A. ORCID logoORCID: https://orcid.org/0000-0002-2228-6463 and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2010) Online globalization: global online performance and service orientation. In: Lee, I. (ed.) The Encyclopedia of E-Business Development and Management in the Global Economy. Business Science Reference: Hershey, PA, USA. ISBN 9781615206117

Smith, AM and Paton, R (2010) An entrepreneurship toolkit for intensive skills development. International Journal of Entrepreneurship and Small Business, 9(2), pp. 162-167.

2009

Beaumont, P, Pate, J, Paton, R and Stewart, S (2009) Home Working and Service Delivery: A Win Win Arrangement? Journal of Services Science, 1(2), pp. 115-120.

El-Manstrly, D., Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 (2009) Where is Customer Loyalty in the UK Retail Banking Industry? In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 Apr 2009,

Paton, R and Karunaratne, N (2009) Innovation and Engagement: The Honda Case. Information and Knowledge Management Systems (VINE), 39(4), pp. 280-297.

2008

McLaughlin, S and Paton, R (2008) Defining a knowledge strategy framework for process aligned organizations: an IBM case. Journal of Knowledge and Process Management, 15(2), pp. 126-139.

McLaughlin, S, Paton, R and Macbeth, DK (2008) Barrier impact on organizational learning within complex organizations. Journal of Knowledge Management, 12(2), pp. 107-123. (doi: 10.1108/13673270810859550)

Mohamed, H.B. and Paton, R (2008) Performance Appraisal-Cultural fit: organizational outcomes within the U.A.E. Education, Business and Society: Contemporary Middles Eastern Issues, 1(1), pp. 34-49. (doi: 10.1108/17537980810861501)

Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and McCalman, J. (2008) Change Management: A Guide to Effective Implementation. Sage: London, UK. ISBN 9781412912204

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and McLaughlin, S. (2008) Services innovation: knowledge transfer and the supply chain. European Management Journal, 26(2), pp. 77-83. (doi: 10.1016/j.emj.2008.01.004)

Paton, R and McLaughlin, S (2008) Services Science and Innovation Series. European Management Journal, 26(2), pp. 75-76.

2006

Kennedy, G., Boddy, D. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2006) Managing the aftermath: lessons from The Royal Bank of Scotland’s acquisition of NatWest. European Management Journal, 24(5), pp. 368-379. (doi: 10.1016/j.emj.2006.04.001)

McLaughlin, S., Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and MacBeth, D.K. (2006) Managing change within IBM's complex supply chain. Management Decision, 44(8), pp. 1002-1019. (doi: 10.1108/00251740610690586)

2005

Boddy, D. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2005) Maintaining alignment over the long-term: lessons from the evolution of an electronic point of sale system. Journal of Information Technology, 20, pp. 141-151. (doi: 10.1057/palgrave.jit.2000043)

Burns, G.R. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2005) Supported work place learning: a knowledge transfer paradigm. Policy Futures in Education, 3(1), pp. 50-61. (doi: 10.2304/pfie.2005.3.1.9)

Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338, Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Lewis, J. (2005) Consultation and reliability of information sources pertaining to university selection: some questions answered? International Journal of Educational Management, 19(4), pp. 279-291. (doi: 10.1108/09513540510599617)

2004

Boddy, D. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2004) Responding to competing narratives: lessons for project managers. International Journal of Project Management, 22(3), pp. 225-233. (doi: 10.1016/j.ijproman.2003.07.001)

Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338, Lewis, J. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2004) University Selection: Information requirements and importance. International Journal of Educational Management, 18(3), pp. 160-171. (doi: 10.1108/09513540410527158)

2002

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Dempster, L. (2002) Managing change from a gender perspective. European Management Journal, 20(5), pp. 539-548. (doi: 10.1016/S0263-2373(02)00097-X)

2001

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2001) Developing businesses and people: an MBA solution? Journal of Management Development, 20(3), pp. 235-244. (doi: 10.1108/02621710110386363)

1991

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1991) Site selection analysis in tourism: the LOCAT model. Service Industries Journal, 11(1), pp. 1-10. (doi: 10.1080/02642069100000001)

1988

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1988) Expert marketing systems. Marketing e Publicidade, 29(3), pp. 37-42.

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1988) Expert marketing systems. Marketing e Publicidade, 28(3), pp. 9-12.

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1988) Expert systems: a new tool in marketing. Quarterly Review of Marketing, 13(4), pp. 5-13.

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1988) Site Selection Analysis in Tourism: Selected Findings. Working Paper. Glasgow Business School, Glasgow, UK.

1987

Moutinho, L., von Zugbach, R. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1987) Management studies for all. Business Education, 8(2), pp. 32-45.

This list was generated on Sat Jun 14 09:39:49 2025 BST.
Jump to: Articles | Books | Book Sections | Research Reports or Papers | Conference or Workshop Item | Conference Proceedings
Number of items: 61.

Articles

Sharari, Hakem, Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Smart, Alison ORCID logoORCID: https://orcid.org/0000-0001-6453-1212 (2024) Project fuzziness to project value: the role of social capital. VINE Journal of Information and Knowledge Management Systems, 54(6), pp. 1270-1288. (doi: 10.1108/VJIKMS-11-2021-0266)

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2021) The experience-economy revisited: an interdisciplinary perspective and research agenda. Journal of Product and Brand Management, 30(8), pp. 1288-1324. (doi: 10.1108/JPBM-06-2019-2406)

Kleanthous, Akis, Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Wilson, Fiona M. ORCID logoORCID: https://orcid.org/0000-0003-2267-4578 (2019) Credit unions, co-operatives, sustainability and accountability in a time of change: a case study of credit unions in Cyprus. International Journal of Social Economics, 46(2), pp. 309-323. (doi: 10.1108/IJSE-06-2017-0231)

Aitken, Alan and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2017) The ‘T-Shaped Buyer’: a transactional perspective on supply chain relationships. Journal of Purchasing and Supply Management, 23(4), pp. 280-289. (doi: 10.1016/j.pursup.2017.03.001)

Aitken, Alan ORCID logoORCID: https://orcid.org/0000-0001-5654-9367 and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2016) Professional buyers and the value proposition. European Management Journal, 34(3), pp. 223-231. (doi: 10.1016/j.emj.2016.03.004)

Aitken, Alan ORCID logoORCID: https://orcid.org/0000-0001-5654-9367 and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2016) The ‘transaction X-ray’: understanding construction procurement. Proceedings of the Institution of Civil Engineers: Management, Procurement and Law, 169(3), pp. 115-123. (doi: 10.1680/jmapl.15.00022)

Smith, Anne M.J. and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Embedding enterprise education: a service based transferable skills framework. International Journal of Management Education, 12(3), pp. 550-560. (doi: 10.1016/j.ijme.2014.02.002)

Wagner, Richard and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Management education makes a difference: enhancing German engineering performance. Long Range Planning, 47(5), pp. 277-298. (doi: 10.1016/j.lrp.2012.06.002)

Wagner, R. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Strategic toolkits: seniority, usage and performance in the German SME machinery and equipment sector. International Journal of Human Resource Management, 25(4), pp. 475-499. (doi: 10.1080/09585192.2013.792863)

Wagner, Richard and Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Strategic toolkits practice and performance: a German SME perspective. VINE, 44(4), pp. 470-495. (doi: 10.1108/VINE-03-2014-0019)

Behery, M., Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Hussain, R. (2012) Psychological contract and organizational commitment: the mediating effect of transformational leadership. Competitiveness Review, 22(4), pp. 299-319.

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730, Wagner, R. and MacIntosh, R. (2012) Engineering education and performance: the German machinery and equipment sector. International Journal of Operations and Production Management, 32(7), pp. 796-828. (doi: 10.1108/01443571211250086)

Wise, S., Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Gegenhuber, T. (2012) Value co-creation through collective intelligence in the public sector: a review of US and European Initiatives. VINE, 42(2), pp. 251-276. (doi: 10.1108/03055721211227273)

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730, Jan, S.R. and Al-Rajhi, K.S. (2011) Value co-creation in Shari'ah-compliant banking: a Saudi Arabian case study. ISRA: International Journal of Islamic Finance, 3(1), pp. 65-90.

El-Manstrly, D., Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730, Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16(2), pp. 101-110. (doi: 10.1057/fsm.2011.9)

Smith, A. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2011) Delivering Enterprise: a collaborative international approach to the development, implementation and assessment of entrepreneurship. International Journal of Entrepreneurial Behaviour and Research, 17(1), pp. 104-118. (doi: 10.1108/13552551111107534)

McCalman, J. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2010) The way forward for leadership. European Management Journal, 28(4), pp. 251-252. (doi: 10.1016/j.emj.2010.06.003)

Smith, AM and Paton, R (2010) An entrepreneurship toolkit for intensive skills development. International Journal of Entrepreneurship and Small Business, 9(2), pp. 162-167.

Beaumont, P, Pate, J, Paton, R and Stewart, S (2009) Home Working and Service Delivery: A Win Win Arrangement? Journal of Services Science, 1(2), pp. 115-120.

Paton, R and Karunaratne, N (2009) Innovation and Engagement: The Honda Case. Information and Knowledge Management Systems (VINE), 39(4), pp. 280-297.

McLaughlin, S and Paton, R (2008) Defining a knowledge strategy framework for process aligned organizations: an IBM case. Journal of Knowledge and Process Management, 15(2), pp. 126-139.

McLaughlin, S, Paton, R and Macbeth, DK (2008) Barrier impact on organizational learning within complex organizations. Journal of Knowledge Management, 12(2), pp. 107-123. (doi: 10.1108/13673270810859550)

Mohamed, H.B. and Paton, R (2008) Performance Appraisal-Cultural fit: organizational outcomes within the U.A.E. Education, Business and Society: Contemporary Middles Eastern Issues, 1(1), pp. 34-49. (doi: 10.1108/17537980810861501)

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and McLaughlin, S. (2008) Services innovation: knowledge transfer and the supply chain. European Management Journal, 26(2), pp. 77-83. (doi: 10.1016/j.emj.2008.01.004)

Paton, R and McLaughlin, S (2008) Services Science and Innovation Series. European Management Journal, 26(2), pp. 75-76.

Kennedy, G., Boddy, D. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2006) Managing the aftermath: lessons from The Royal Bank of Scotland’s acquisition of NatWest. European Management Journal, 24(5), pp. 368-379. (doi: 10.1016/j.emj.2006.04.001)

McLaughlin, S., Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and MacBeth, D.K. (2006) Managing change within IBM's complex supply chain. Management Decision, 44(8), pp. 1002-1019. (doi: 10.1108/00251740610690586)

Boddy, D. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2005) Maintaining alignment over the long-term: lessons from the evolution of an electronic point of sale system. Journal of Information Technology, 20, pp. 141-151. (doi: 10.1057/palgrave.jit.2000043)

Burns, G.R. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2005) Supported work place learning: a knowledge transfer paradigm. Policy Futures in Education, 3(1), pp. 50-61. (doi: 10.2304/pfie.2005.3.1.9)

Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338, Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Lewis, J. (2005) Consultation and reliability of information sources pertaining to university selection: some questions answered? International Journal of Educational Management, 19(4), pp. 279-291. (doi: 10.1108/09513540510599617)

Boddy, D. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2004) Responding to competing narratives: lessons for project managers. International Journal of Project Management, 22(3), pp. 225-233. (doi: 10.1016/j.ijproman.2003.07.001)

Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338, Lewis, J. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2004) University Selection: Information requirements and importance. International Journal of Educational Management, 18(3), pp. 160-171. (doi: 10.1108/09513540410527158)

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Dempster, L. (2002) Managing change from a gender perspective. European Management Journal, 20(5), pp. 539-548. (doi: 10.1016/S0263-2373(02)00097-X)

Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2001) Developing businesses and people: an MBA solution? Journal of Management Development, 20(3), pp. 235-244. (doi: 10.1108/02621710110386363)

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1991) Site selection analysis in tourism: the LOCAT model. Service Industries Journal, 11(1), pp. 1-10. (doi: 10.1080/02642069100000001)

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1988) Expert marketing systems. Marketing e Publicidade, 29(3), pp. 37-42.

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1988) Expert marketing systems. Marketing e Publicidade, 28(3), pp. 9-12.

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1988) Expert systems: a new tool in marketing. Quarterly Review of Marketing, 13(4), pp. 5-13.

Moutinho, L., von Zugbach, R. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1987) Management studies for all. Business Education, 8(2), pp. 32-45.

Books

McCalman, James, Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Siebert, Sabina ORCID logoORCID: https://orcid.org/0000-0001-9094-271X (2015) Change Management: A Guide to Effective Implementation. 4th edition. Sage: London. ISBN 9781446274101

Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and McCalman, J. (2008) Change Management: A Guide to Effective Implementation. Sage: London, UK. ISBN 9781412912204

Book Sections

El-Manstrly, D., Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 (2010) Where is customer loyalty in the UK retail banking industry? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute of Education and Research (ATINER): Athens, Greece, pp. 131-148. ISBN 9789606672682

Morgan-Thomas, A. ORCID logoORCID: https://orcid.org/0000-0002-2228-6463 and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2010) Online globalization: global online performance and service orientation. In: Lee, I. (ed.) The Encyclopedia of E-Business Development and Management in the Global Economy. Business Science Reference: Hershey, PA, USA. ISBN 9781615206117

Research Reports or Papers

Moutinho, L. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (1988) Site Selection Analysis in Tourism: Selected Findings. Working Paper. Glasgow Business School, Glasgow, UK.

Conference or Workshop Item

Chevtchouk, Y., Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2023) An Interdisciplinary-informed Brand Experience Scale. Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.

Gilani, Aiden, Koukou, Marianna ORCID logoORCID: https://orcid.org/0000-0003-4441-6393 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2022) Investigation of Traceability Systems: The Case of Mongolian Cashmere Value Chain. The 4th ASEAN Business, Engineering and Technology Symposium (ABEATS 2022), Bali, Indonesia, 20-21 Oct 2022.

Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Alsharif, Rami ORCID logoORCID: https://orcid.org/0000-0003-1598-3233 (2022) Publishing with the European Management Journal (EMJ). Paper Development Workshop at British University in Egypt, Dubai, UAE, 2022.

Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Alsharif, Rami ORCID logoORCID: https://orcid.org/0000-0003-1598-3233 (2022) Publishing with the European Management Journal (EMJ). Paper Development Workshop at American University in Cairo, Dubai, UAE, 2022.

Sharari, K, Paton, Robert A ORCID logoORCID: https://orcid.org/0000-0002-6318-5730, Smart, Alison ORCID logoORCID: https://orcid.org/0000-0001-6453-1212 and Paton, Robert (2020) Front End Project Management: a Social Capital Perspective for Value Creation. EURAM 2020, Dublin, Ireland, Online, 3 Dec -5 Dec 2020. (Unpublished)

Sahidi, D., Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 (2017) Ontological Foundation for Different Types of Value Creation Practices. 5th Naples Forum on Service, Naples, Italy, 6-9 June 2017.

Kleanathos, A. and Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2014) Cypriot Credit Union Perceptions of Membership Engagement. 5th Euricse International Workshop on Cooperative Finance and Sustainable Development, Trento, Italy, 18-19 Jun 2014. (Unpublished)

Conference Proceedings

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2025) Brand Experience Relational Outcomes: Structured Abstract. In: 2025 AMS World Marketing Congress, Dijon, France, 2-4 July 2025, (Accepted for Publication)

Chevtchouk, Y., Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2025) Brand Experience Relational Outcomes: An Abstract. In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025, (Accepted for Publication)

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2021) Outcomes Across the Brand Ethical Continuum in Luxury Services. In: 2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding, Dubai and Sharjah, UAE, 15-16 November 2021,

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2018) The Process of Brand Experience: An Interdisciplinary Perspective. In: 45th Academy of Marketing Science Annual Conference, Coronado Island, CA, USA, 24-26 May 2017, pp. 499-500. ISBN 9783319660226 (doi: 10.1007/978-3-319-66023-3_168)

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2017) Towards a definition of Brand Experience: an interdisciplinary perspective. In: 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017, pp. 127-134. ISBN 9789188357694

Blanes, Ramona ORCID logoORCID: https://orcid.org/0000-0002-9883-5131, Paton, Robert A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Docherty, Iain ORCID logoORCID: https://orcid.org/0000-0002-4070-4294 (2015) Public Value of Intelligent Transportation System. In: IEEE 48th Hawaii International Conference on System Sciences (HICSS), Kauai, HI, USA, 5-8 Jan 2015, pp. 1389-1399. ISBN 9781479973675 (doi: 10.1109/HICSS.2015.170)

Kleanthous, A., Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Wilson, F. ORCID logoORCID: https://orcid.org/0000-0003-2267-4578 (2014) Co-operative Principles within Cypriot Credit Unions: An Employees Perspective. In: ICA CCP International Conference, Pula, Croatia, 25-28 Jun 2014,

Aitken, A., Sahiti, D., Wise, S., Yanez, J. and Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 (2011) The Complex Services Case: A Doctoral View, Understanding Complex Service Systems Through Different Lenses. In: 2nd Grand Challenges in Services Conference, University of Cambridge, 20-23 September 2010,

McLaughlin, S., Paton, R. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Cromack, C. (2010) Developing a pedagogical framework for engineering professional development within a service oriented environment. In: Transforming Engineering Education: Creating Interdisciplinary Skills for Complex Global Environments, 2010 IEEE, Dublin, Ireland, 6-9 April, 2010, (doi: 10.1109/TEE.2010.5508891)

El-Manstrly, D., Paton, R.A. ORCID logoORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C. ORCID logoORCID: https://orcid.org/0000-0002-1373-6338 (2009) Where is Customer Loyalty in the UK Retail Banking Industry? In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 Apr 2009,

This list was generated on Sat Jun 14 09:39:49 2025 BST.

Grants

  • Knowledge Transfer Partnership No 9628, Scottish Water, 2014, Award £240K.
  • First Step Award, Scottish Water, 2013, £5K.
  • Scottish Funding Council, Creating Cultures of Innovation, 2012, Award £500K.
  • First Step Award, Heart of Scotstoun, Social enterprise project, 2010, Award £5K.
  • IBM International Faculty Award, Service Maturity Model, 2009, Award £15.63K.
  • First Step Award, Thistle Help Ltd, Business Growth Project, 2009, Award £5K.
  • IBM International Faculty Award, Services Science, 2008, Award £20K.
  • The Hudson scholarship in international enterprise, 2006, Award £50K.
  • Knowledge Transfer Partnership No 1230, Hunslet-Barclay Limited, 2005, Award £172K.
  • Knowledge Transfer Partnership No. 4179, City Gate Solutions, Business Growth and Product Development, 2002, Award £75K.
  • Teaching Company Scheme No. 3752, Lorne Fisheries, Business Growth and Transformation, 2002, Award £70K.
  • World Class SME’s Programme, Glasgow Development Agency, 1997, Award £2.5K.
  • Developing Competence Based Awards, Pick-Up Grant, 1995, Award £23K.
  • Competence Based Management Awards in Higher Education, Scottish Enterprise, 1993 - 1995, Award £250K.
  • Glasgow Management Development Initiative, Glasgow Opportunities, 1991, Award £150K.

Supervision

PhD supervision areas

Professor Paton is interested in supervising PhD researchers in the fields of services innovation and change. Of particular interest would be projects linked to the concept of service dominant logics - the co-creation of value at the point of knowledge exchange. 

Current PhD students

Teaching

Postgraduate

Courses taught

  • Managing innovative change (MSc)
  • Managing change (MBA)

 

Additional information

Recent professional engagement

  • Executive Board member - European Management Journal
  • Reviewer for and/or editorial board member for the Journal of Information and Knowledge Management Systems (VINE) and the Journal of Services Science
  • Academic Fellow of the Chartered Institute of Professional Development
  • External MBA examiner at Newcastle University and Nottingham Trent University
  • External quality enhancement reviewer Glasgow Caledonian University
  • External doctoral examiner Lincoln University, Portsmouth University and University of the West of Scotland
  • Executive and continuous professional development workshop with MARHA, Ministry of Education and Institute of Accounting all in Malaysia
  • MBA sessions with Chulalongkorn University, Thailand
  • Staff development and accreditation workshops with University sans Malaysia and the University of Malaya

Robbie Paton