Professor Robert Paton
- Professor of Management (Management)
telephone:
01413305037
email:
Robert.Paton@glasgow.ac.uk
Level 6, Business School, Adam Smith Building, 2 Discovery Place, G11 6EY
Biography
Robert Paton is Professor of Management and Deputy Head of School.
He researches, publishes and lectures in the fields of change, service innovation and co-created value (in business and supply chain networks). Of particular interest is the promotion of meaningful and sustainable service transactions within a partnership setting. Publishing in journals such as:
- Information Technology
- International Journal of Human Resource Management
- International Journal of Operations Management
- European Management Journal
- Knowledge Management
- Long Range Planning
The successful text Managing Change: a guide to effective implementation was originally co-authored by Professor Paton and James McCalman.
Research interests
Professor Paton is a member of the Services and Operations Management research cluster.
Areas of expertise:
- Managing change
- Service innovation
- Service dominant logic
- Co-created value
Professor Robbie Paton: Service innovation - delivering change and value
Publications
2025
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2025)
Brand Experience Relational Outcomes: Structured Abstract.
In: 2025 AMS World Marketing Congress, Dijon, France, 2-4 July 2025,
(Accepted for Publication)
Chevtchouk, Y., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R.
ORCID: https://orcid.org/0000-0002-6318-5730
(2025)
Brand Experience Relational Outcomes: An Abstract.
In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025,
(Accepted for Publication)
2024
Sharari, Hakem, Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 and Smart, Alison
ORCID: https://orcid.org/0000-0001-6453-1212
(2024)
Project fuzziness to project value: the role of social capital.
VINE Journal of Information and Knowledge Management Systems, 54(6),
pp. 1270-1288.
(doi: 10.1108/VJIKMS-11-2021-0266)
2023
Chevtchouk, Y., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R.
ORCID: https://orcid.org/0000-0002-6318-5730
(2023)
An Interdisciplinary-informed Brand Experience Scale.
Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.
2022
Gilani, Aiden, Koukou, Marianna ORCID: https://orcid.org/0000-0003-4441-6393 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2022)
Investigation of Traceability Systems: The Case of Mongolian Cashmere Value Chain.
The 4th ASEAN Business, Engineering and Technology Symposium (ABEATS 2022), Bali, Indonesia, 20-21 Oct 2022.
Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Alsharif, Rami
ORCID: https://orcid.org/0000-0003-1598-3233
(2022)
Publishing with the European Management Journal (EMJ).
Paper Development Workshop at British University in Egypt, Dubai, UAE, 2022.
Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Alsharif, Rami
ORCID: https://orcid.org/0000-0003-1598-3233
(2022)
Publishing with the European Management Journal (EMJ).
Paper Development Workshop at American University in Cairo, Dubai, UAE, 2022.
2021
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2021)
Outcomes Across the Brand Ethical Continuum in Luxury Services.
In: 2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding, Dubai and Sharjah, UAE, 15-16 November 2021,
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2021)
The experience-economy revisited: an interdisciplinary perspective and research agenda.
Journal of Product and Brand Management, 30(8),
pp. 1288-1324.
(doi: 10.1108/JPBM-06-2019-2406)
2020
Sharari, K, Paton, Robert A ORCID: https://orcid.org/0000-0002-6318-5730, Smart, Alison
ORCID: https://orcid.org/0000-0001-6453-1212 and Paton, Robert
(2020)
Front End Project Management: a Social Capital Perspective for Value Creation.
EURAM 2020, Dublin, Ireland, Online, 3 Dec -5 Dec 2020.
(Unpublished)
2019
Kleanthous, Akis, Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730 and Wilson, Fiona M.
ORCID: https://orcid.org/0000-0003-2267-4578
(2019)
Credit unions, co-operatives, sustainability and accountability in a time of change: a case study of credit unions in Cyprus.
International Journal of Social Economics, 46(2),
pp. 309-323.
(doi: 10.1108/IJSE-06-2017-0231)
2018
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2018)
The Process of Brand Experience: An Interdisciplinary Perspective.
In: 45th Academy of Marketing Science Annual Conference, Coronado Island, CA, USA, 24-26 May 2017,
pp. 499-500.
ISBN 9783319660226
(doi: 10.1007/978-3-319-66023-3_168)
2017
Aitken, Alan and Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730
(2017)
The ‘T-Shaped Buyer’: a transactional perspective on supply chain relationships.
Journal of Purchasing and Supply Management, 23(4),
pp. 280-289.
(doi: 10.1016/j.pursup.2017.03.001)
Sahidi, D., Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, Cleopatra
ORCID: https://orcid.org/0000-0002-1373-6338
(2017)
Ontological Foundation for Different Types of Value Creation Practices.
5th Naples Forum on Service, Naples, Italy, 6-9 June 2017.
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2017)
Towards a definition of Brand Experience: an interdisciplinary perspective.
In: 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017,
pp. 127-134.
ISBN 9789188357694
2016
Aitken, Alan ORCID: https://orcid.org/0000-0001-5654-9367 and Paton, Robert A.
ORCID: https://orcid.org/0000-0002-6318-5730
(2016)
Professional buyers and the value proposition.
European Management Journal, 34(3),
pp. 223-231.
(doi: 10.1016/j.emj.2016.03.004)
Aitken, Alan ORCID: https://orcid.org/0000-0001-5654-9367 and Paton, Robert A.
ORCID: https://orcid.org/0000-0002-6318-5730
(2016)
The ‘transaction X-ray’: understanding construction procurement.
Proceedings of the Institution of Civil Engineers: Management, Procurement and Law, 169(3),
pp. 115-123.
(doi: 10.1680/jmapl.15.00022)
2015
Blanes, Ramona ORCID: https://orcid.org/0000-0002-9883-5131, Paton, Robert A.
ORCID: https://orcid.org/0000-0002-6318-5730 and Docherty, Iain
ORCID: https://orcid.org/0000-0002-4070-4294
(2015)
Public Value of Intelligent Transportation System.
In: IEEE 48th Hawaii International Conference on System Sciences (HICSS), Kauai, HI, USA, 5-8 Jan 2015,
pp. 1389-1399.
ISBN 9781479973675
(doi: 10.1109/HICSS.2015.170)
McCalman, James, Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730 and Siebert, Sabina
ORCID: https://orcid.org/0000-0001-9094-271X
(2015)
Change Management: A Guide to Effective Implementation. 4th edition.
Sage: London.
ISBN 9781446274101
2014
Smith, Anne M.J. and Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Embedding enterprise education: a service based transferable skills framework.
International Journal of Management Education, 12(3),
pp. 550-560.
(doi: 10.1016/j.ijme.2014.02.002)
Wagner, Richard and Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Management education makes a difference: enhancing German engineering performance.
Long Range Planning, 47(5),
pp. 277-298.
(doi: 10.1016/j.lrp.2012.06.002)
Kleanthous, A., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Wilson, F.
ORCID: https://orcid.org/0000-0003-2267-4578
(2014)
Co-operative Principles within Cypriot Credit Unions: An Employees Perspective.
In: ICA CCP International Conference, Pula, Croatia, 25-28 Jun 2014,
Kleanathos, A. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Cypriot Credit Union Perceptions of Membership Engagement.
5th Euricse International Workshop on Cooperative Finance and Sustainable Development, Trento, Italy, 18-19 Jun 2014.
(Unpublished)
Wagner, R. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Strategic toolkits: seniority, usage and performance in the German SME machinery and equipment sector.
International Journal of Human Resource Management, 25(4),
pp. 475-499.
(doi: 10.1080/09585192.2013.792863)
Wagner, Richard and Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Strategic toolkits practice and performance: a German SME perspective.
VINE, 44(4),
pp. 470-495.
(doi: 10.1108/VINE-03-2014-0019)
2012
Behery, M., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Hussain, R.
(2012)
Psychological contract and organizational commitment: the mediating effect of transformational leadership.
Competitiveness Review, 22(4),
pp. 299-319.
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730, Wagner, R. and MacIntosh, R.
(2012)
Engineering education and performance: the German machinery and equipment sector.
International Journal of Operations and Production Management, 32(7),
pp. 796-828.
(doi: 10.1108/01443571211250086)
Wise, S., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Gegenhuber, T.
(2012)
Value co-creation through collective intelligence in the public sector: a review of US and European Initiatives.
VINE, 42(2),
pp. 251-276.
(doi: 10.1108/03055721211227273)
2011
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730, Jan, S.R. and Al-Rajhi, K.S.
(2011)
Value co-creation in Shari'ah-compliant banking: a Saudi Arabian case study.
ISRA: International Journal of Islamic Finance, 3(1),
pp. 65-90.
Aitken, A., Sahiti, D., Wise, S., Yanez, J. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(2011)
The Complex Services Case: A Doctoral View, Understanding Complex Service Systems Through Different Lenses.
In: 2nd Grand Challenges in Services Conference, University of Cambridge, 20-23 September 2010,
El-Manstrly, D., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730, Veloutsou, C.
ORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L.
(2011)
An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry.
Journal of Financial Services Marketing, 16(2),
pp. 101-110.
(doi: 10.1057/fsm.2011.9)
Smith, A. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(2011)
Delivering Enterprise: a collaborative international approach to the development, implementation and assessment of entrepreneurship.
International Journal of Entrepreneurial Behaviour and Research, 17(1),
pp. 104-118.
(doi: 10.1108/13552551111107534)
2010
El-Manstrly, D., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C.
ORCID: https://orcid.org/0000-0002-1373-6338
(2010)
Where is customer loyalty in the UK retail banking industry?
In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.)
Contemporary Issues in Brand Research.
Athens Institute of Education and Research (ATINER): Athens, Greece, pp. 131-148.
ISBN 9789606672682
McCalman, J. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2010)
The way forward for leadership.
European Management Journal, 28(4),
pp. 251-252.
(doi: 10.1016/j.emj.2010.06.003)
McLaughlin, S., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Cromack, C.
(2010)
Developing a pedagogical framework for engineering professional development within a service oriented environment.
In: Transforming Engineering Education: Creating Interdisciplinary Skills for Complex Global Environments, 2010 IEEE, Dublin, Ireland, 6-9 April, 2010,
(doi: 10.1109/TEE.2010.5508891)
Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Paton, R.
ORCID: https://orcid.org/0000-0002-6318-5730
(2010)
Online globalization: global online performance and service orientation.
In: Lee, I. (ed.)
The Encyclopedia of E-Business Development and Management in the Global Economy.
Business Science Reference: Hershey, PA, USA.
ISBN 9781615206117
Smith, AM and Paton, R (2010) An entrepreneurship toolkit for intensive skills development. International Journal of Entrepreneurship and Small Business, 9(2), pp. 162-167.
2009
Beaumont, P, Pate, J, Paton, R and Stewart, S (2009) Home Working and Service Delivery: A Win Win Arrangement? Journal of Services Science, 1(2), pp. 115-120.
El-Manstrly, D., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C.
ORCID: https://orcid.org/0000-0002-1373-6338
(2009)
Where is Customer Loyalty in the UK Retail Banking Industry?
In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 Apr 2009,
Paton, R and Karunaratne, N (2009) Innovation and Engagement: The Honda Case. Information and Knowledge Management Systems (VINE), 39(4), pp. 280-297.
2008
McLaughlin, S and Paton, R (2008) Defining a knowledge strategy framework for process aligned organizations: an IBM case. Journal of Knowledge and Process Management, 15(2), pp. 126-139.
McLaughlin, S, Paton, R and Macbeth, DK (2008) Barrier impact on organizational learning within complex organizations. Journal of Knowledge Management, 12(2), pp. 107-123. (doi: 10.1108/13673270810859550)
Mohamed, H.B. and Paton, R (2008) Performance Appraisal-Cultural fit: organizational outcomes within the U.A.E. Education, Business and Society: Contemporary Middles Eastern Issues, 1(1), pp. 34-49. (doi: 10.1108/17537980810861501)
Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and McCalman, J.
(2008)
Change Management: A Guide to Effective Implementation.
Sage: London, UK.
ISBN 9781412912204
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and McLaughlin, S.
(2008)
Services innovation: knowledge transfer and the supply chain.
European Management Journal, 26(2),
pp. 77-83.
(doi: 10.1016/j.emj.2008.01.004)
Paton, R and McLaughlin, S (2008) Services Science and Innovation Series. European Management Journal, 26(2), pp. 75-76.
2006
Kennedy, G., Boddy, D. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2006)
Managing the aftermath: lessons from The Royal Bank of Scotland’s acquisition of NatWest.
European Management Journal, 24(5),
pp. 368-379.
(doi: 10.1016/j.emj.2006.04.001)
McLaughlin, S., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and MacBeth, D.K.
(2006)
Managing change within IBM's complex supply chain.
Management Decision, 44(8),
pp. 1002-1019.
(doi: 10.1108/00251740610690586)
2005
Boddy, D. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2005)
Maintaining alignment over the long-term: lessons from the evolution of an electronic point of sale system.
Journal of Information Technology, 20,
pp. 141-151.
(doi: 10.1057/palgrave.jit.2000043)
Burns, G.R. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2005)
Supported work place learning: a knowledge transfer paradigm.
Policy Futures in Education, 3(1),
pp. 50-61.
(doi: 10.2304/pfie.2005.3.1.9)
Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Paton, R.A.
ORCID: https://orcid.org/0000-0002-6318-5730 and Lewis, J.
(2005)
Consultation and reliability of information sources pertaining to university selection: some questions answered?
International Journal of Educational Management, 19(4),
pp. 279-291.
(doi: 10.1108/09513540510599617)
2004
Boddy, D. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2004)
Responding to competing narratives: lessons for project managers.
International Journal of Project Management, 22(3),
pp. 225-233.
(doi: 10.1016/j.ijproman.2003.07.001)
Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Lewis, J. and Paton, R.A.
ORCID: https://orcid.org/0000-0002-6318-5730
(2004)
University Selection: Information requirements and importance.
International Journal of Educational Management, 18(3),
pp. 160-171.
(doi: 10.1108/09513540410527158)
2002
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Dempster, L.
(2002)
Managing change from a gender perspective.
European Management Journal, 20(5),
pp. 539-548.
(doi: 10.1016/S0263-2373(02)00097-X)
2001
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2001)
Developing businesses and people: an MBA solution?
Journal of Management Development, 20(3),
pp. 235-244.
(doi: 10.1108/02621710110386363)
1991
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1991)
Site selection analysis in tourism: the LOCAT model.
Service Industries Journal, 11(1),
pp. 1-10.
(doi: 10.1080/02642069100000001)
1988
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1988)
Expert marketing systems.
Marketing e Publicidade, 29(3),
pp. 37-42.
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1988)
Expert marketing systems.
Marketing e Publicidade, 28(3),
pp. 9-12.
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1988)
Expert systems: a new tool in marketing.
Quarterly Review of Marketing, 13(4),
pp. 5-13.
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1988)
Site Selection Analysis in Tourism: Selected Findings.
Working Paper.
Glasgow Business School, Glasgow, UK.
1987
Moutinho, L., von Zugbach, R. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1987)
Management studies for all.
Business Education, 8(2),
pp. 32-45.
Articles
Sharari, Hakem, Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 and Smart, Alison
ORCID: https://orcid.org/0000-0001-6453-1212
(2024)
Project fuzziness to project value: the role of social capital.
VINE Journal of Information and Knowledge Management Systems, 54(6),
pp. 1270-1288.
(doi: 10.1108/VJIKMS-11-2021-0266)
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2021)
The experience-economy revisited: an interdisciplinary perspective and research agenda.
Journal of Product and Brand Management, 30(8),
pp. 1288-1324.
(doi: 10.1108/JPBM-06-2019-2406)
Kleanthous, Akis, Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730 and Wilson, Fiona M.
ORCID: https://orcid.org/0000-0003-2267-4578
(2019)
Credit unions, co-operatives, sustainability and accountability in a time of change: a case study of credit unions in Cyprus.
International Journal of Social Economics, 46(2),
pp. 309-323.
(doi: 10.1108/IJSE-06-2017-0231)
Aitken, Alan and Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730
(2017)
The ‘T-Shaped Buyer’: a transactional perspective on supply chain relationships.
Journal of Purchasing and Supply Management, 23(4),
pp. 280-289.
(doi: 10.1016/j.pursup.2017.03.001)
Aitken, Alan ORCID: https://orcid.org/0000-0001-5654-9367 and Paton, Robert A.
ORCID: https://orcid.org/0000-0002-6318-5730
(2016)
Professional buyers and the value proposition.
European Management Journal, 34(3),
pp. 223-231.
(doi: 10.1016/j.emj.2016.03.004)
Aitken, Alan ORCID: https://orcid.org/0000-0001-5654-9367 and Paton, Robert A.
ORCID: https://orcid.org/0000-0002-6318-5730
(2016)
The ‘transaction X-ray’: understanding construction procurement.
Proceedings of the Institution of Civil Engineers: Management, Procurement and Law, 169(3),
pp. 115-123.
(doi: 10.1680/jmapl.15.00022)
Smith, Anne M.J. and Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Embedding enterprise education: a service based transferable skills framework.
International Journal of Management Education, 12(3),
pp. 550-560.
(doi: 10.1016/j.ijme.2014.02.002)
Wagner, Richard and Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Management education makes a difference: enhancing German engineering performance.
Long Range Planning, 47(5),
pp. 277-298.
(doi: 10.1016/j.lrp.2012.06.002)
Wagner, R. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Strategic toolkits: seniority, usage and performance in the German SME machinery and equipment sector.
International Journal of Human Resource Management, 25(4),
pp. 475-499.
(doi: 10.1080/09585192.2013.792863)
Wagner, Richard and Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Strategic toolkits practice and performance: a German SME perspective.
VINE, 44(4),
pp. 470-495.
(doi: 10.1108/VINE-03-2014-0019)
Behery, M., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Hussain, R.
(2012)
Psychological contract and organizational commitment: the mediating effect of transformational leadership.
Competitiveness Review, 22(4),
pp. 299-319.
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730, Wagner, R. and MacIntosh, R.
(2012)
Engineering education and performance: the German machinery and equipment sector.
International Journal of Operations and Production Management, 32(7),
pp. 796-828.
(doi: 10.1108/01443571211250086)
Wise, S., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Gegenhuber, T.
(2012)
Value co-creation through collective intelligence in the public sector: a review of US and European Initiatives.
VINE, 42(2),
pp. 251-276.
(doi: 10.1108/03055721211227273)
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730, Jan, S.R. and Al-Rajhi, K.S.
(2011)
Value co-creation in Shari'ah-compliant banking: a Saudi Arabian case study.
ISRA: International Journal of Islamic Finance, 3(1),
pp. 65-90.
El-Manstrly, D., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730, Veloutsou, C.
ORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L.
(2011)
An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry.
Journal of Financial Services Marketing, 16(2),
pp. 101-110.
(doi: 10.1057/fsm.2011.9)
Smith, A. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(2011)
Delivering Enterprise: a collaborative international approach to the development, implementation and assessment of entrepreneurship.
International Journal of Entrepreneurial Behaviour and Research, 17(1),
pp. 104-118.
(doi: 10.1108/13552551111107534)
McCalman, J. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2010)
The way forward for leadership.
European Management Journal, 28(4),
pp. 251-252.
(doi: 10.1016/j.emj.2010.06.003)
Smith, AM and Paton, R (2010) An entrepreneurship toolkit for intensive skills development. International Journal of Entrepreneurship and Small Business, 9(2), pp. 162-167.
Beaumont, P, Pate, J, Paton, R and Stewart, S (2009) Home Working and Service Delivery: A Win Win Arrangement? Journal of Services Science, 1(2), pp. 115-120.
Paton, R and Karunaratne, N (2009) Innovation and Engagement: The Honda Case. Information and Knowledge Management Systems (VINE), 39(4), pp. 280-297.
McLaughlin, S and Paton, R (2008) Defining a knowledge strategy framework for process aligned organizations: an IBM case. Journal of Knowledge and Process Management, 15(2), pp. 126-139.
McLaughlin, S, Paton, R and Macbeth, DK (2008) Barrier impact on organizational learning within complex organizations. Journal of Knowledge Management, 12(2), pp. 107-123. (doi: 10.1108/13673270810859550)
Mohamed, H.B. and Paton, R (2008) Performance Appraisal-Cultural fit: organizational outcomes within the U.A.E. Education, Business and Society: Contemporary Middles Eastern Issues, 1(1), pp. 34-49. (doi: 10.1108/17537980810861501)
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and McLaughlin, S.
(2008)
Services innovation: knowledge transfer and the supply chain.
European Management Journal, 26(2),
pp. 77-83.
(doi: 10.1016/j.emj.2008.01.004)
Paton, R and McLaughlin, S (2008) Services Science and Innovation Series. European Management Journal, 26(2), pp. 75-76.
Kennedy, G., Boddy, D. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2006)
Managing the aftermath: lessons from The Royal Bank of Scotland’s acquisition of NatWest.
European Management Journal, 24(5),
pp. 368-379.
(doi: 10.1016/j.emj.2006.04.001)
McLaughlin, S., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and MacBeth, D.K.
(2006)
Managing change within IBM's complex supply chain.
Management Decision, 44(8),
pp. 1002-1019.
(doi: 10.1108/00251740610690586)
Boddy, D. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2005)
Maintaining alignment over the long-term: lessons from the evolution of an electronic point of sale system.
Journal of Information Technology, 20,
pp. 141-151.
(doi: 10.1057/palgrave.jit.2000043)
Burns, G.R. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2005)
Supported work place learning: a knowledge transfer paradigm.
Policy Futures in Education, 3(1),
pp. 50-61.
(doi: 10.2304/pfie.2005.3.1.9)
Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Paton, R.A.
ORCID: https://orcid.org/0000-0002-6318-5730 and Lewis, J.
(2005)
Consultation and reliability of information sources pertaining to university selection: some questions answered?
International Journal of Educational Management, 19(4),
pp. 279-291.
(doi: 10.1108/09513540510599617)
Boddy, D. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2004)
Responding to competing narratives: lessons for project managers.
International Journal of Project Management, 22(3),
pp. 225-233.
(doi: 10.1016/j.ijproman.2003.07.001)
Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Lewis, J. and Paton, R.A.
ORCID: https://orcid.org/0000-0002-6318-5730
(2004)
University Selection: Information requirements and importance.
International Journal of Educational Management, 18(3),
pp. 160-171.
(doi: 10.1108/09513540410527158)
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Dempster, L.
(2002)
Managing change from a gender perspective.
European Management Journal, 20(5),
pp. 539-548.
(doi: 10.1016/S0263-2373(02)00097-X)
Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2001)
Developing businesses and people: an MBA solution?
Journal of Management Development, 20(3),
pp. 235-244.
(doi: 10.1108/02621710110386363)
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1991)
Site selection analysis in tourism: the LOCAT model.
Service Industries Journal, 11(1),
pp. 1-10.
(doi: 10.1080/02642069100000001)
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1988)
Expert marketing systems.
Marketing e Publicidade, 29(3),
pp. 37-42.
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1988)
Expert marketing systems.
Marketing e Publicidade, 28(3),
pp. 9-12.
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1988)
Expert systems: a new tool in marketing.
Quarterly Review of Marketing, 13(4),
pp. 5-13.
Moutinho, L., von Zugbach, R. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1987)
Management studies for all.
Business Education, 8(2),
pp. 32-45.
Books
McCalman, James, Paton, Robert A. ORCID: https://orcid.org/0000-0002-6318-5730 and Siebert, Sabina
ORCID: https://orcid.org/0000-0001-9094-271X
(2015)
Change Management: A Guide to Effective Implementation. 4th edition.
Sage: London.
ISBN 9781446274101
Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and McCalman, J.
(2008)
Change Management: A Guide to Effective Implementation.
Sage: London, UK.
ISBN 9781412912204
Book Sections
El-Manstrly, D., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C.
ORCID: https://orcid.org/0000-0002-1373-6338
(2010)
Where is customer loyalty in the UK retail banking industry?
In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.)
Contemporary Issues in Brand Research.
Athens Institute of Education and Research (ATINER): Athens, Greece, pp. 131-148.
ISBN 9789606672682
Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Paton, R.
ORCID: https://orcid.org/0000-0002-6318-5730
(2010)
Online globalization: global online performance and service orientation.
In: Lee, I. (ed.)
The Encyclopedia of E-Business Development and Management in the Global Economy.
Business Science Reference: Hershey, PA, USA.
ISBN 9781615206117
Research Reports or Papers
Moutinho, L. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(1988)
Site Selection Analysis in Tourism: Selected Findings.
Working Paper.
Glasgow Business School, Glasgow, UK.
Conference or Workshop Item
Chevtchouk, Y., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R.
ORCID: https://orcid.org/0000-0002-6318-5730
(2023)
An Interdisciplinary-informed Brand Experience Scale.
Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.
Gilani, Aiden, Koukou, Marianna ORCID: https://orcid.org/0000-0003-4441-6393 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2022)
Investigation of Traceability Systems: The Case of Mongolian Cashmere Value Chain.
The 4th ASEAN Business, Engineering and Technology Symposium (ABEATS 2022), Bali, Indonesia, 20-21 Oct 2022.
Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Alsharif, Rami
ORCID: https://orcid.org/0000-0003-1598-3233
(2022)
Publishing with the European Management Journal (EMJ).
Paper Development Workshop at British University in Egypt, Dubai, UAE, 2022.
Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Alsharif, Rami
ORCID: https://orcid.org/0000-0003-1598-3233
(2022)
Publishing with the European Management Journal (EMJ).
Paper Development Workshop at American University in Cairo, Dubai, UAE, 2022.
Sharari, K, Paton, Robert A ORCID: https://orcid.org/0000-0002-6318-5730, Smart, Alison
ORCID: https://orcid.org/0000-0001-6453-1212 and Paton, Robert
(2020)
Front End Project Management: a Social Capital Perspective for Value Creation.
EURAM 2020, Dublin, Ireland, Online, 3 Dec -5 Dec 2020.
(Unpublished)
Sahidi, D., Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, Cleopatra
ORCID: https://orcid.org/0000-0002-1373-6338
(2017)
Ontological Foundation for Different Types of Value Creation Practices.
5th Naples Forum on Service, Naples, Italy, 6-9 June 2017.
Kleanathos, A. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730
(2014)
Cypriot Credit Union Perceptions of Membership Engagement.
5th Euricse International Workshop on Cooperative Finance and Sustainable Development, Trento, Italy, 18-19 Jun 2014.
(Unpublished)
Conference Proceedings
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2025)
Brand Experience Relational Outcomes: Structured Abstract.
In: 2025 AMS World Marketing Congress, Dijon, France, 2-4 July 2025,
(Accepted for Publication)
Chevtchouk, Y., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R.
ORCID: https://orcid.org/0000-0002-6318-5730
(2025)
Brand Experience Relational Outcomes: An Abstract.
In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025,
(Accepted for Publication)
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2021)
Outcomes Across the Brand Ethical Continuum in Luxury Services.
In: 2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding, Dubai and Sharjah, UAE, 15-16 November 2021,
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2018)
The Process of Brand Experience: An Interdisciplinary Perspective.
In: 45th Academy of Marketing Science Annual Conference, Coronado Island, CA, USA, 24-26 May 2017,
pp. 499-500.
ISBN 9783319660226
(doi: 10.1007/978-3-319-66023-3_168)
Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert
ORCID: https://orcid.org/0000-0002-6318-5730
(2017)
Towards a definition of Brand Experience: an interdisciplinary perspective.
In: 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017,
pp. 127-134.
ISBN 9789188357694
Blanes, Ramona ORCID: https://orcid.org/0000-0002-9883-5131, Paton, Robert A.
ORCID: https://orcid.org/0000-0002-6318-5730 and Docherty, Iain
ORCID: https://orcid.org/0000-0002-4070-4294
(2015)
Public Value of Intelligent Transportation System.
In: IEEE 48th Hawaii International Conference on System Sciences (HICSS), Kauai, HI, USA, 5-8 Jan 2015,
pp. 1389-1399.
ISBN 9781479973675
(doi: 10.1109/HICSS.2015.170)
Kleanthous, A., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Wilson, F.
ORCID: https://orcid.org/0000-0003-2267-4578
(2014)
Co-operative Principles within Cypriot Credit Unions: An Employees Perspective.
In: ICA CCP International Conference, Pula, Croatia, 25-28 Jun 2014,
Aitken, A., Sahiti, D., Wise, S., Yanez, J. and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730
(2011)
The Complex Services Case: A Doctoral View, Understanding Complex Service Systems Through Different Lenses.
In: 2nd Grand Challenges in Services Conference, University of Cambridge, 20-23 September 2010,
McLaughlin, S., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 and Cromack, C.
(2010)
Developing a pedagogical framework for engineering professional development within a service oriented environment.
In: Transforming Engineering Education: Creating Interdisciplinary Skills for Complex Global Environments, 2010 IEEE, Dublin, Ireland, 6-9 April, 2010,
(doi: 10.1109/TEE.2010.5508891)
El-Manstrly, D., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C.
ORCID: https://orcid.org/0000-0002-1373-6338
(2009)
Where is Customer Loyalty in the UK Retail Banking Industry?
In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 Apr 2009,
Grants
- Knowledge Transfer Partnership No 9628, Scottish Water, 2014, Award £240K.
- First Step Award, Scottish Water, 2013, £5K.
- Scottish Funding Council, Creating Cultures of Innovation, 2012, Award £500K.
- First Step Award, Heart of Scotstoun, Social enterprise project, 2010, Award £5K.
- IBM International Faculty Award, Service Maturity Model, 2009, Award £15.63K.
- First Step Award, Thistle Help Ltd, Business Growth Project, 2009, Award £5K.
- IBM International Faculty Award, Services Science, 2008, Award £20K.
- The Hudson scholarship in international enterprise, 2006, Award £50K.
- Knowledge Transfer Partnership No 1230, Hunslet-Barclay Limited, 2005, Award £172K.
- Knowledge Transfer Partnership No. 4179, City Gate Solutions, Business Growth and Product Development, 2002, Award £75K.
- Teaching Company Scheme No. 3752, Lorne Fisheries, Business Growth and Transformation, 2002, Award £70K.
- World Class SME’s Programme, Glasgow Development Agency, 1997, Award £2.5K.
- Developing Competence Based Awards, Pick-Up Grant, 1995, Award £23K.
- Competence Based Management Awards in Higher Education, Scottish Enterprise, 1993 - 1995, Award £250K.
- Glasgow Management Development Initiative, Glasgow Opportunities, 1991, Award £150K.
Supervision
PhD supervision areas
Professor Paton is interested in supervising PhD researchers in the fields of services innovation and change. Of particular interest would be projects linked to the concept of service dominant logics - the co-creation of value at the point of knowledge exchange.
Current PhD students
Teaching
Postgraduate
Courses taught
- Managing innovative change (MSc)
- Managing change (MBA)
Additional information
Recent professional engagement
- Executive Board member - European Management Journal
- Reviewer for and/or editorial board member for the Journal of Information and Knowledge Management Systems (VINE) and the Journal of Services Science
- Academic Fellow of the Chartered Institute of Professional Development
- External MBA examiner at Newcastle University and Nottingham Trent University
- External quality enhancement reviewer Glasgow Caledonian University
- External doctoral examiner Lincoln University, Portsmouth University and University of the West of Scotland
- Executive and continuous professional development workshop with MARHA, Ministry of Education and Institute of Accounting all in Malaysia
- MBA sessions with Chulalongkorn University, Thailand
- Staff development and accreditation workshops with University sans Malaysia and the University of Malaya