Adam Smith Business School

Dr Anupam Singh

  • Lecturer in Marketing Analytics and Data Science (Management)

Biography

Dr Anupam Singh is a Lecturer in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. Before joining Glasgow, he was a Lecturer in Digital Marketing & Analytics at the University of Stirling and previously worked at Nicolaus Copernicus University, Poland. He holds a Ph.D. from the National Institute of Technology (NIT), Bhopal, India, and has been awarded prestigious Junior Research Fellowship (JRF) and Senior Research Fellowship (SRF) awards from the University Grants Commission (UGC), New Delhi, India, as well as a Faculty Research Fellowship from the Indian Institute of Technology (IIT), Delhi.

Dr Singh’s research integrates AI, machine learning, and mathematical modelling to understand consumer behaviour in digital environments. He applies computational methods to examine how consumers search for and consume information, how information shapes their choices, and how firms should design information provision strategies and make informed decisions.

His recent work focuses on advanced mathematical and computational techniques to model infodemics—the large-scale spread of misleading or manipulative content (both human- and AI-generated)—by analysing information flows through networks and their consequences for markets and society.

Dr Singh also has expertise in building AI-driven decision systems, including agentic pipelines and autonomous AI agents that translate complex data into operational recommendations. He contributes to multidisciplinary projects that apply advanced analytics to real-world problems—for example, developing autonomous AI agents for urban transportation decision support and designing algorithms to support housing decisions and allocation for vulnerable populations.

Alongside his research, Dr Singh has been recognised for teaching excellence, including receiving the Teacher of the Year Award at the University of Stirling (2024), reflecting his commitment to evidence-based, industry-relevant education.

Industry and Public-Sector Collaboration

Dr Singh is particularly interested in supporting organisations and collaborating on research in the following domains:

Democratising AI by developing accessible, low-cost capabilities for SMEs and non-tech organisations to support competitiveness and sustainable growth.

AI and data science for marketing performance, customer behaviour, and societal trends.

Consultancy for public-sector organisations to adopt and implement AI-driven data analytics—unlocking untapped data to improve services and understand information consumption and its societal impact.

Computational Proficiency

  • Artificial Intelligence: Machine Learning, Deep Learning, Natural Language Processing (NLP)
  • Programming Languages: C++, R, Python, Ruby, Scala
  • Query Languages: SQL/MySQL
  • Statistics: Probability Distributions, Bayesian Models, Applied Linear Regression Models, Discrete Choice Modeling, Fuzzy Logic, Stochastic Process
  • Network Visualization: Social Network Analysis, Geospatial Analysis & Map Visualization
  • Mathematical & Statistical Software: MATLAB, Maple, Stata, SPSS Amos, SmartPLS
  • Visualization/Graphics Software: Tableau, Gephi, Adobe Creative Suite

Research interests

His current research interests can be summarized by the following keywords:

  • Data-Driven Marketing
  • Consumer Behaviour Modeling
  • AI & Machine Learning
  • Text Mining (NLP)
  • Algorithmic Consumption
  • Digital Information Ecosystems and Infodemics
  • Sustainability Analytics and Modeling
  • Responsible AI and Societal Impact

Dr Singh is open to collaborating on Ph.D. and postdoctoral research in the areas outlined above.

Publications

List by: Type | Date

Jump to: 2025 | 2022 | 2021
Number of items: 5.

2025

Glinska-Newes, Aldona, Brzustewicz, Pawel, Escher, Iwona, Fu, Yusheng and Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 (2025) Does participation in CSA affect consciousness and sustainable behavior of consumers? The evidence from a longitudinal study. Food Quality and Preference, 127, 105467. (doi: 10.1016/j.foodqual.2025.105467)

Escher, Iwona, Glińska-Neweś, Aldona, Fu, Yusheng, Brzustewicz, Paweł and Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 (2025) Are Optimists More Sustainable as Consumers? A Study of Poland, China and India. Wydawnictwo Naukowe UMK. ISBN 9788323161325 (doi: 10.12775/978-83-231-6132-5)

2022

Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 and Glińska‑Neweś, Aldona (2022) Modeling the public attitude towards organic foods: a big data and text mining approach. Journal of Big Data, 9(1), 2. (doi: 10.1186/s40537)

2021

Gundala, Raghava R. and Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 (2021) What motivates consumers to buy organic foods? Results of an empirical study in the United States. PLoS ONE, 16(9), e0257288. (doi: 10.1371/journal.pone.0257288) (PMID:34506582) (PMCID:PMC8432837)

Brzustewicz, Paweł and Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 (2021) Sustainable consumption in consumer behavior in the time of COVID-19: topic modeling on Twitter data using LDA. Energies, 14(18), 5787. (doi: 10.3390/en14185787)

This list was generated on Mon Feb 9 19:26:58 2026 GMT.
Jump to: Articles | Books
Number of items: 5.

Articles

Glinska-Newes, Aldona, Brzustewicz, Pawel, Escher, Iwona, Fu, Yusheng and Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 (2025) Does participation in CSA affect consciousness and sustainable behavior of consumers? The evidence from a longitudinal study. Food Quality and Preference, 127, 105467. (doi: 10.1016/j.foodqual.2025.105467)

Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 and Glińska‑Neweś, Aldona (2022) Modeling the public attitude towards organic foods: a big data and text mining approach. Journal of Big Data, 9(1), 2. (doi: 10.1186/s40537)

Gundala, Raghava R. and Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 (2021) What motivates consumers to buy organic foods? Results of an empirical study in the United States. PLoS ONE, 16(9), e0257288. (doi: 10.1371/journal.pone.0257288) (PMID:34506582) (PMCID:PMC8432837)

Brzustewicz, Paweł and Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 (2021) Sustainable consumption in consumer behavior in the time of COVID-19: topic modeling on Twitter data using LDA. Energies, 14(18), 5787. (doi: 10.3390/en14185787)

Books

Escher, Iwona, Glińska-Neweś, Aldona, Fu, Yusheng, Brzustewicz, Paweł and Singh, Anupam ORCID logoORCID: https://orcid.org/0000-0002-4085-2537 (2025) Are Optimists More Sustainable as Consumers? A Study of Poland, China and India. Wydawnictwo Naukowe UMK. ISBN 9788323161325 (doi: 10.12775/978-83-231-6132-5)

This list was generated on Mon Feb 9 19:26:58 2026 GMT.

Prior publications

Article

(2019) The impact of corporate social responsibility on brand equity of Indian firms International Journal of Business Innovation and Research Anupam Singh. ISSN 1751-0260 (doi: 10.1504/ijbir.2019.101689)

Anupam Singh, Priyanka Verma (2017) Factors influencing Indian consumers' actual buying behaviour towards organic food products Journal of Cleaner Production Crossref Metadata Search. ISSN 0959-6526 (doi: 10.1016/j.jclepro.2017.08.106)

Anupam Singh, Priyanka Verma (2017) Driving Brand Value Through CSR Initiatives: An Empirical Study in Indian Perspective Global Business Review Crossref Metadata Search. ISSN 0972-1509 (doi: 10.1177/0972150917713270)

Anupam Singh, Priyanka Verma (2017) How CSR Affects Brand Equity of Indian Firms? Global Business Review Crossref Metadata Search. ISSN 0972-1509 (doi: 10.1177/0972150917693149)

Priyanka Verma, Anupam Singh (2016) Fostering Stakeholders Trust through CSR Reporting: An Analytical Focus IIM Kozhikode Society & Management Review Crossref Metadata Search. ISSN 2277-9752 (doi: 10.1177/2277975215618473)

Supervision

Dr Singh welcomes collaboration on PhD and postdoctoral research projects. Prospective students and researchers with a strong background in mathematics and computing who are interested in working at the intersection of technology, data science, and consumer behaviour (marketing) applications are encouraged to reach out. 

Teaching

Marketing Analytics;

Python programming;

Data Management and Engineering; 

AI & Machine Learning

Additional information

ACADEMIC SERVICES:

Editorial board

  • PlosOne

Ad Hoc/Reviewer

  • Journal of big data
  • Journal of business research
  • Nature climate change
  • Review of managerial science

 

MEMBERSHIPS

  • Fellow of the UK Higher Education Academy
  • The Asia Computational Intelligence Society (ACIS), Hong Kong, China

 

SELECTED AWARDS:

  • Awarded "Teacher of the Year" 2024 for excellence in teaching at the University of Stirling.
  • Received a Faculty Research Fellowship from the Indian Institute of Technology (IIT), Delhi, India (July 2020).
  • Received a Senior Research Fellowship (SRF) award from the University Grants Commission, India (2015–2017).
  • Received a Junior Research Fellowship (NET-JRF) award from the University Grants Commission (UGC), India (2013–2015).