Our Handbook:

In order to reach our handbook, describing how you can create advertisement campaigns on Facebook, click here.

Other Resources: 

Antoun, C., Zhang, C., Conrad, F. G., & Schober, M. F. (2016). Comparisons of online recruitment strategies for convenience samples: Craigslist, Google AdWords, Facebook, and Amazon Mechanical Turk. Field Methods, 28 (3), 231-246.

Boas, T. C., Christenson, D. P., & Glick, D. M. (2020). Recruiting large online samples in the United States and India: Facebook, Mechanical Turk, and Qualtrics. Political Science Research and Methods, 8 (2), 232-250.

Bunge, E. L., Taylor, L. A., Bond, M., Stephens, T. N., Nishimuta, K., Barrera, A. Z., Wickham, R., & Mu~noz, R. F. (2019). Facebook for recruiting Spanish and English-speaking smokers. Internet interventions, 17, 100238.

Choi, I., Milne, D. N., Glozier, N., Peters, D., Harvey, S. B., & Calvo, R. A. (2017). Using di erent Facebook advertisements to recruit men for an online mental health study: Engagement and selection bias. Internet Interventions, 8, 27-34.

Grow, A., Perrotta, D., Del Fava, E., Cimentada, J., Rampazzo, F., Gil-Clavel, S., & Zagheni, E. (2020). Addressing public health emergencies via Facebook surveys: Advantages, challenges, and practical considerations. Journal of Medical Internet Research, 22 (12), e20653.

Iannelli, L., Giglietto, F., Rossi, L., & Zurovac, E. (2020). Facebook digital traces for survey research: Assessing the effciency and effectiveness of a Facebook ad-based procedure for recruiting online survey respondents in niche and diffcult-to-reach populations. Social Science Computer Review, 38 (4), 462-476.

Jager, K. (2017). The potential of online sampling for studying political activists around the world and across time. Political Analysis, 25 (3), 329-343

Kalimeri, K., Bonanomi, A., Beiro, M., Rosina, A., & Cattuto, C. (2020). Traditional versus facebook-based surveys: Evaluation of biases in self-reported demographic and psychometric information.

Kuhne, S., & Zindel, Z. (2020). Using Facebook and Instagram to recruit web survey participants: A step-by-step guide and application. Survey Methods: Insights from the Field (SMIF).

Machado, N. M., Gomide, H. P., Bernardino, H. S., & Ronzani, T. M. (2019). Facebook recruitment of smokers: Comparing gain-and loss-framed ads for the purposes of an internet-based smoking cessation intervention. Cadernos de saude publica, 35, e00151318.

Neundorf, A., &  Ozturk, A. (2021). Recruiting research participants through facebook: Assessing facebook advertisement tools.

Oesterle, S., Epstein, M., Haggerty, K. P., & Moreno, M. A. (2018). Using Facebook to recruit parents to participate in a family program to prevent teen drug use. Prevention Science, 19 (4), 559-569.

Pham, K. H., Rampazzo, F., & Rosenzweig, L. R. (2019). Online surveys and digital demography in the developing world: Facebook users in Kenya. arXiv preprint arXiv:1910.03448.

Potzschke, S., & Braun, M. (2017). Migrant sampling using Facebook advertisements: A case study of Polish migrants in four European countries. Social Science Computer Review, 35 (5), 633-653.

Samuels, D. J., & Zucco, C. (2013). Using Facebook as a subject recruitment tool for survey-experimental research. Available at SSRN 2101458.

Sances, M. W. (2018). Missing the target? using surveys to validate social media ad targeting. Political Science Research and Methods.

Schneider, D., & Harknett, K. (2019). What's to like? Facebook as a tool for survey data collection. Sociological Methods & Research, 0049124119882477.

Zhang, B., Mildenberger, M., Howe, P. D., Marlon, J., Rosenthal, S. A., & Leiserowitz, A. (2020). Quota sampling using facebook advertisements. Political Science Research and Methods, 8 (3), 558-564.