Mengwei HE

E:m.he.1@research.gla.ac.uk

M:+44 07958349719

Research title: Customer engagement and online review: Different voices between Airbnb and hotel customers

Research Summary

Mengwei is a Ph.D student of the Marketing research cluster. 

Research Interests:

  • Digital Marketing Strategy
  • Customer Engagement and Online Review
  • Foreign Entry Mode

 

 

Supervisors