Mengwei HE
E:m.he.1@research.gla.ac.uk
M:+44 07958349719
Research title: Customer engagement and online review: Different voices between Airbnb and hotel customers
Research Summary
Mengwei is a Ph.D student of the Marketing research cluster.
Research Interests:
- Digital Marketing Strategy
- Customer Engagement and Online Review
- Foreign Entry Mode
Supervisors
- Dr Bowei Chen
- Dr Thomas Anker