Mengwei HE

E:Mengwei.He@glasgow.ac.uk

M:+44 07958349719

Research title: Customer engagement and online review: Different voices between Airbnb and hotel customers

Research Summary

Mengwei is a Ph.D student of the Marketing research cluster. 

Research Interests:

  • Digital Marketing Strategy
  • Customer Engagement and Online Review
  • Foreign Entry Mode
  • Export Performance 

 

 

Supervisors

Conference

48th Academy of Marketing Science(AMS) Annual Conference,New Orleans, LA, United States, May, 2023

  • He,M.(2023). Customer engagement and online review: Different voices between Airbnb and hotel customers. Accepted in: 48th Academy of Marketing Science(AMS) Annual Conference,New Orleans, LA, United States, May17-19, 2023.

Teaching

Undergraduate:

  • MGT 2010 Business Decision Analysis
  • MGT 2012 Service and Operations Management

Postgraduate:

  • MGT 5182 International Strategic Management
  • MGT 5181 International Management Solutions
  • MGT 5265 Delivering Performance

 

 

Additional Information

Mengwei is a member of Academy of Marketing Science(AMS).

Ad-hoc reviewer in the following academic journals and international conferences:

  • 2023 academy of marketing science annual conference

Mengwei is research assistant of research group about authenticity leadership.