Mengwei HE

E:m.he.1@research.gla.ac.uk

M:+44 07958349719

Research title: The impact of the application of artificial intelligence technology on the effectiveness of export marketing capabilities and export performance: a resource-based view and dynamic capability theory

Research Summary

Mengwei is a member of the Marketing research cluster.

Research Interests:

  • Digital Marketing Strategy
  • Export performance
  • Foreign Entry Mode
  • Industry 4.0 and Marketing