Juliette Irretier


ORCID iDhttps://orcid.org/https://orcid.org/0000-0002-0950-8631

Research title: Going to a Better Place - A Transnational Analysis of Film-Induced Travel from Germany to Scotland

Research Summary

Following observations about screen imagery in the context of the changing political landscape in Europe, my interdisciplinary PhD focuses on German screen tourism to Scotland, using Outlander (2014-) as the main case study. Identified as ‘the new Braveheart of tourism’ and generating the ‘Outlander effect’, a massive boost in tourism to Scotland (VisitScotland 2017, 2019), the show proves insightful about the geopolitical issues of film location visits. Through examining the international travel phenomenon of ‘set-jetting’, I explore questions of place-based identity, national imagery and the movement across geographical and ideological borders.


PhD Research Funding

SGSAH AHRC DTP and College Scholarship (2018-19)


Conference Administration

Outlander Conference Glasgow (2020)


Graduate Teaching Assistant

FTV2B History, Aesthetics & Genre 2020-21 - Seminar leader (2021)

FTV4094 Film Tourism 2019-20 - Presentation on screen tourism (2020)

PhD Roundtable for MLitt Students in Film & TV Studies (2020)

Additional Information

Journal Editorship

General Editor & Events Coordinator

eSharp, International Online Journal for PG Research, Issue 27 'Trans-' (2019)


British Academy of Film and Television Arts (BAFTA)

British Association of Film, Television and Screen Studies (BAFTSS)

Work Experience

Juliette Irretier on LinkedIn