UofG partnership launches bold new concept in sustainable fashion
Published: 14 October 2025
The University of Glasgow has partnered with The Prince & Princess of Wales Hospice to launch a bold new concept in sustainable fashion, in the heart of Glasgow.
The University of Glasgow has partnered with The Prince & Princess of Wales Hospice to launch a bold new concept in sustainable fashion, in the heart of Glasgow.
With more than 200,000 tonnes of textile waste generated annually in the UK, Worthwhile Wardrobe is a collaboration between the hospice and Adam Smith Business School that offers a more conscious and sustainable way to shop.
High-end items donated to the hospice will be curated into the ‘Worthwhile Wardrobe’ collection, available at the Hospice Shop on Queen Street, Glasgow. When a customer purchases an item from the collection, they have the option to return it after use and receive a discount on their next Worthwhile Wardrobe purchase. This ensures that garments stay in the circular chain rather than being discarded after minimal wear.
Professor Deirdre Shaw, Professor of Consumer Ethics and Sustainability at the Adam Smith Business School, said: “Worthwhile Wardrobe is all about doing good - for the planet and for people. By extending the life of clothes, you help reduce waste while supporting vital hospice care. We were delighted to partner with The Prince & Princess of Wales Hospice on such an innovative and fresh approach to fashion. The industry has long focused on cheap, disposable clothing - fast fashion is having a significant environmental impact. We're proud to be part of a solution.”
Professor Shaw was joined on the project by Olga Cieslak (PhD researcher) and Kat Duffy (Senior Lecturer in Marketing), also from the Adam Smith Business School.
Together with the hospice team, they formally launched the initiative on Friday 10 October.
Angela Renton, Retail Operations Manager for The Prince & Princess of Wales Hospice, added: “This was such a fascinating project to work on. We regularly receive incredible donations, which are sold on - but now we can take it a step further. By encouraging customers to buy, re-donate, and be rewarded, we’re not only extending the life of garments but also enhancing support for patient care at the hospice.”
First published: 14 October 2025