BUILD THE RIGHT THING & BUILD THE THING RIGHT

BUILD THE RIGHT THING & BUILD THE THING RIGHT

UX = User Experience

A human-first way of designing services and products

The goal of UX research is to gain a deep understanding of your users' needs so you can meet them, and their expectations and limitations so you can allow for them.

Good UX design minimises the friction between the task your user wants to complete and the tool or process they use to complete it.

Poor UX design in a commercial setting loses you customers. In the University setting, where people have no choice but to use particular services and products, poor UX design causes frustration and confusion and affects both staff morale and student satisfaction. Poor UX also leads to higher support costs and more opportunity costs.

As well as reducing those costs, by adopting UX methods, you will directly contribute to the University’s strategic goals of:

  • Enhancing the student experience
  • Empowering staff
  • Transforming culture and operating efficiency
  • Moving towards user-centric services

Find out more

If you work on a website, app, online service or business system for UofG students or staff, this Framework will help you give them the best possible user experience (UX). 

But UX isn't just a digital discipline: many of these methods can also apply to real-world situations, and to service design in general.

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