Undergraduate 

Business & Management MA(SocSci)/BSc/LLB/MA

Business Competition MGT3023

  • Academic Session: 2021-22
  • School: Adam Smith Business School
  • Credits: 20
  • Level: Level 3 (SCQF level 9)
  • Typically Offered: Semester 1
  • Available to Visiting Students: No
  • Available to Erasmus Students: No

Short Description

This course will cover the basic areas of strategic management, with an emphasis on the application of these concepts. It will help students to become familiar with strategic management concepts in order to apply these with a business logic to case studies, which will be assessed and the recommendation presented to the class.

Timetable

Lectures: Fridays, 10.00am-12.00 noon (2hrs x 10 weeks)

Tutorials: 1hr x 4 weeks

Tutorials are held at various times and can be selected on MyCampus 

Excluded Courses

None.

Co-requisites

Project Management MGT3003

Marketing Campaign Development Research and Tactics MGT3024

Assessment

In-course assignment (case study presentation) (25%) and individual report based on one of the case study presented in class (75%).

 

Intended Learning Outcomes

Assessment

Weighting

Word Length/ Duration

2,3,4,6 & 8

Group Presentations

25%

10 Minutes

Course Aims

To become familiar with strategic management concepts and apply them to case studies. This course sits at the core of level 3 and it has an applied emphasis to strategic management. The knowledge transferred in the course comprises basic strategy concepts.

Intended Learning Outcomes of Course

By the end of this course students will be able to:

1. Recognise the importance of strategy to an organisation's sustainability.

2. Evaluate an organisation's external and internal environment.

3. Recognise the application feasibility of strategies by using strategic management concepts.

4. Formulate and explain strategies that an organisation may adopt to be sustainable using case studies.

5. Critique why strategies fail.

6. Evaluate the potential for developing turnaround strategies.

7. Recognise and explain the impact different organisational actors may have on an organisation's strategic direction.

8. Develop oral presentation and group working skills.

 

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.