This course will cover the basic areas of strategic management, with an emphasis on the application of these concepts. It will help students to become familiar with strategic management concepts in order to apply these with a business logic to case studies, which will be assessed and the recommendation presented to the class.

10 x 2 hour lectures

4 x 1 hour tutorials

None

MGT3003 - Project Management

MGT3024 - Marketing Campaign Development Research and Tactics

1. Oral assessment & presentation; Group; 15 minutes; 25%; ILOs 1, 2, 3, 5.

2. Written assignment; including report; Individual; 2650 words; 75%; ILOs 1-5.

To become familiar with strategic management concepts and apply them to case studies. This course sits at the core of level 3 and it has an applied emphasis to strategic management. The knowledge transferred in the course comprises basic strategy concepts.

By the end of this course students will be able to:

1. Recognise the importance of strategy to an organisation's sustainable competitive advantage.

2. Evaluate an organisation's external and internal environment by using strategic management concepts.

3. Formulate and explain the strategic choices that an organisation may adopt for sustainable competitive advantage by using case studies.

4. Recognise and explain the impact different organisational actors may have on an organisation's strategic direction.

5. Develop oral presentation and group working skills.