Postgraduate taught 

Marketing MSc/PgDip/PgCert: Online distance learning

User Experience (UX) Design MGT5419

  • Academic Session: 2021-22
  • School: Adam Smith Business School
  • Credits: 10
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 2
  • Available to Visiting Students: No
  • Available to Erasmus Students: No
  • Taught Wholly by Distance Learning: Yes

Short Description

This course explores the interaction between brands and consumers by describing the User Experience (UX). This discipline is now seen as critical to success in both B2B and B2C organisations and with both products and services. Students will develop the skills necessary to design user-centred market offerings, focussing on digital products.


This is an online course of 10 credits. This requires 100 hours of student-led learning. Unlike a face to face course, online learning can be divided into directed and guided learning, rather than contact and non-contact hours. What is described as a lecture is, in fact, a series of teacher led activities (TLA) or directed teaching, such as direction to reading, video, audio, case studies or other resources. Workshops are synchronous online events which allow student-led exploration of a specified topic. This course combines TLAs (lectures in this form) with workshops focussing on a work-based group project, supported by a guest speaker and the use of simulation. Assessment is based on group work with presentation, based on a work study and also a company report.

Requirements of Entry

Please refer to the current postgraduate prospectus at: 

Excluded Courses





ILO being assessed

Course Aims

This course will develop student competences in analysing user experience and applying UX design methods in the context of developing and evaluating a new product/service. The course will enable skills development in the domain of remote team collaboration.

Intended Learning Outcomes of Course

1. Recognise and explain current theory and methodology of marketing to drive strategic marketing decisions in organisations

2. Analyse and appraise marketing theory and methodology in an international and domestic context

3. Critically evaluate and compose market opportunities and identify threats within a range of business contexts

4. Apply data analytical skills in marketing and other business environments

5. Apply and evidence high-quality skills in oral and written communication, including presentation/pitch design and delivery

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.