To examine the continuing rapid changes required in the international marketing environment, with an emphasis on small and medium sized companies and exporting.

18 hours of lectures and workshops all timetabled. All lectures face to face.

Intended Learning Outcomes

To examine the continuing rapid changes required in the international marketing environment, with an emphasis on small and medium sized companies.

By the end of the course students should be able to:

■ evaluate export marketing from both an educational and operational/practice perspective;

■ critically analyse various export and international business opportunities;

■ assess exporting from the perspective of a company looking to adapt creatively to the international environment

■ develop and demonstrate group working skills by completing group-work activities.

The course will give students the opportunity to practice the skills of critical evaluation and discursive dialogue which were developed earlier in the programme.

The minimum requirement for the award of credits is the submission of at least 75% by weight of the course's summative assessment (including any examinations). Further requirements may include monitored attendance at classes and examinations. All such requirements shall be specified by the Department concerned, and given to students in writing at the beginning of the course. Normally no grade or credits shall be awarded to a candidate who has not met these requirements.