CASE Award Success
The University of Glasgow has won the highest accolade at the prestigious CASE awards.
The University was presented with the Grand Gold Award for its World Changers Welcome Recruitment campaign.
The Council for Advancement and Support of Education (CASE) has been running the Circle of Excellence Award Programme since 1994.
The awards program recognises outstanding work in advancement services, alumni relations, communications, fundraising and marketing as judged by peer professionals at schools, colleges and universities.
In 2015, CASE received more than 3,200 entries from around the world, Glasgow scooped one of just 17 grand gold awards.
Rachel Sandison, Director of the Recruitment and International Office said: “I am thrilled that our World Changers Welcome campaign has received such a high accolade from peers from across the European education sector.
“The award recognises the significant work that has been undertaken to position and redefine the Glasgow brand, and highlights the positive impact that this has had on brand recognition and recruitment within our key external audiences.”
Read the judges’ comments below:
Grand Gold Award
University of Glasgow (United Kingdom) - World Changers Welcome Recruitment branding programme
Overwhelming favorite of all of our judges. Solid case presented for rationale for the project, and thorough/comprehensive research, excellent strategy and outstanding execution.
A comment from one of our judges said it best after watching the video: "Wow. I want to go there. Do you think I can I study abroad?" Another judge called the overall effort "A game changer."
Well-defined objectives were established from the outset of the project. The work on the front end paid off in the execution of the program and the results.
If you only have time to review one entry from inception to completion, this is the one.
There is a lot to learn from in this effort about the right way to approach and launch a successful branding effort.
Outstanding work by the University of Glasgow team that worked on the project.
First published: 8 June 2015