From Microtargeting to Misinformation: The Political Power of Generative AI
This talk examines the political toolbox—chatbots, deepfakes, microtargeting, and “AI slop”—and explains how these tools are used in practice.
Stevenson Trust, Social Sciences hub
Date: Thursday 16 October 2025
Time: 18:00 - 19:30
Venue: Humanities Lecture Theatre The Gilbert Scott Building University of Glasgow Glasgow G12 8QQ & Online
Category: Public lectures, Social events, Academic events, Student events, Alumni events
Speaker: Dr Viorela Dan
Generative AI is rapidly reshaping political communication. It enables political actors to persuade in ways that are cheap, fast, and scalable—producing personalised messages that may be false or misleading and fabricating visual “proof” of events that never happened. This talk examines the political toolbox—chatbots, deepfakes, microtargeting, and “AI slop”—and explains how these tools are used in practice.
This event is taking place in the Humanities Lecture Theatre inside the Gilbert Scott Building, which is the main building of the University of Glasgow.