Introduction to Veterinary Nursing Business Studies (Online) VETMED5058
- Academic Session: 2019-20
- School: School of Veterinary Medicine
- Credits: 20
- Level: Level 5 (SCQF level 11)
- Typically Offered: Semester 1
- Available to Visiting Students: No
- Available to Erasmus Students: No
- Taught Wholly by Distance Learning: Yes
This course will enable students to develop their knowledge of core business concepts and how they apply to the veterinary industry. Participants will learn skills that can be utilised in practice from a variety of areas, including business strategy, marketing, client experience, finance and human resources
Students will access lecture materials at their own pace on Moodle 2. There will be online lectures with course staff (lectures and seminars) across 10 weeks in semester 1 from September to December (Online Distance Learning Block 1).
Requirements of Entry
Students will be assessed through their Portfolio. The Portfolio will be divided into two parts:
Part 1 - Portfolio submission: A written statement addressing the significance of three objectives listed in the SWOT analysis of a hypothetical veterinary practice (1500 words) 60%
Part 2 - Portfolio submission: Describing how an internal veterinary marketing idea can be put into practice and how its effectiveness can be tracked (1000 words) 40%
The course aims to introduce students to business concepts and develop skills relevant to professionals within the veterinary industry, including:
■ Current theories of business strategy and explore them in relation to veterinary practice.
■ Current marketing theory in relation to the veterinary industry.
■ Different management structures within veterinary practice and skills in the areas of conflict resolution and employee motivation.
■ The role of finance, accounting and inventory control in veterinary practice.
Intended Learning Outcomes of Course
By the end of this course students will be able to:
■ Demonstrate the ability to assess a business's strategic direction by the use of SWOT model analysis.
■ Evaluate the effectiveness of practice marketing strategies in attracting and retaining veterinary clients.
■ Review veterinary practice financial data and perform a rudimentary analysis of the three main financial statements (balance sheet, profit/loss statement, cash flow projection).
■ Explore different methods of conflict resolution within veterinary practice and relate this to their own experience.
■ Evaluate and critically reflect on their current practices in light of the knowledge they have acquired in this course
Minimum Requirement for Award of Credits
Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.