American Business and Management in the Global Economy SPS5002

  • Academic Session: 2019-20
  • School: School of Social and Political Sciences
  • Credits: 20
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 2
  • Available to Visiting Students: Yes

Short Description

This option aims to develop students' knowledge of changes in
American business strategies and managerial practice since 1970,
focussing on changing approaches to corporate organisation, technology,
management personnel and methods, and marketing globally.

Timetable

Lectures and seminars to be arranged.

Requirements of Entry

Mandatory Entry Requirements

2.1 Honours degree or equivalent. Please note that this course is offered subject to staff availability.

Recommended Entry Requirements

Excluded Courses

ESH 5001 American Business and Management in International Context

Assessment

Assessment

One essay of 4,000 words.

 

Reassessment

In accordance with the University's Code of Assessment reassessments are normally set for all courses which do not contribute to the honours classifications. For non honours courses, students are offered reassessment in all or any of the components of assessment if the satisfactory (threshold) grade for the overall course is not achieved at the first attempt. This is normally grade D3 for undergraduate students, and grade C3 for postgraduate students. Exceptionally it may not be possible to offer reassessment of some coursework items, in which case the mark achieved at the first attempt will be counted towards the final course grade. Any such exceptions are listed below in this box.

NA.

Course Aims

This option aims to develop students' knowledge of changes in
American business strategies and managerial practice since 1970,
focussing on changing approaches to corporate organisation, technology,
management personnel and methods, and marketing globally.

Intended Learning Outcomes of Course

By the end of this course students will be able to:


Assess the nature of American business structures and strategies
in the 1970s.

Identify the internal and external pressures experienced by firms in
specific industries and sectors in the United States.

Analyse critically the changes in corporate strategies and managerial
methods adopted in response to the business environment.

Analyse critically ways in which US-based firms adapted their approaches
to technological change, marketing and human resource policies.

Assess the extent to which firms successfully developed into
'global corporations'.

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.