Marketing E1N SIT2001

  • Academic Session: 2024-25
  • School: Adam Smith Business School
  • Credits: 10
  • Level: Level 2 (SCQF level 8)
  • Typically Offered: Semester 2
  • Available to Visiting Students: No
  • Collaborative Online International Learning: No

Short Description

This course is an introduction to the essential elements of marketing and consideration of its applicability to business organisations and functions.

Timetable

Lectures: Wednesdays and Thursdays 12.00 - 1.00pm

Requirements of Entry

Service course for Engineering students

Assessment

Group project (50%) and an individual essay (50%).

Main Assessment In: April/May

Course Aims

To introduce students to the basic concepts of industrial Marketing and the central tasks of the Marketing function within an organisation.

Intended Learning Outcomes of Course

By the end of this course: students can identify and elaborate on the main responsibilities of a marketing manager within an organisation; each student gains an appreciation of the complexity of organisational markets and can identify some of the processes and factors which affect consumption; students can outline the main tasks involved in the development of tactical marketing programmes and briefly explore the marketing decisions underlying each task.

Minimum Requirement for Award of Credits

None