• Academic Session: 2019-20
  • School: School of Social and Political Sciences
  • Credits: 10
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 2
  • Available to Visiting Students: No

Short Description

American business practices changed significantly after 1970 in response to greater international competition and with the development of new industries such information technologies. The course assess the reasons for change and the new business strategies through analysis of key sectors such as autos, film, fashion, computing and services as well as evaluating management thinking.



Requirements of Entry

2.1 Honours degree or equivalent Please note this course is offered subject to staff availability

Excluded Courses


Individual 2,500 word assignment

Main Assessment In: April/May

Course Aims

This elective aims to develop students' knowledge of changes in
American business strategies and managerial practice since 1970,
focussing on changing approaches to corporate organisation, technology,
management personnel and methods, and marketing globally.

Intended Learning Outcomes of Course

On completion of the electives students should be able to:

Assess the nature of American business structures and strategies
in the 1970s.

Identify the internal and external pressures experienced by firms in
specific industries and sectors in the United States.

Analyse critically the changes in corporate strategies and managerial
methods adopted in response to the business environment.

Analyse critically ways in which US-based firms adapted their approaches
to technological change, marketing and human resource policies.

Assess the extent to which firms successfully developed into
'global corporations'.

This course will give the students the opportunity to practice the skills of critical evaluation and discursive dialogue which were developed earlier in the programme.

Minimum Requirement for Award of Credits

  Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment