Course Catalogue

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"Communications & Media: Theory and Concepts" is a course that explores the foundational theories and key concepts in the field of communications and media studies. Students will examine the evolution of communication practices, media technologies, and their impact on society. The course covers topics such as media effects, audience analysis, digital communication, and the role of media in shaping public opinion and culture. Through critical analysis and case studies, students will gain a deep understanding of how media and communication influence contemporary social dynamics and national, international, and regional forms of engagement.

One two-hour lecture/seminar per week for 10 weeks   

Standard entry to Masters at College level.

None

Non

Essay, 2000 words (50%)
Report, 1000 words (50%)

This course aims to:

• provide students with understanding of foundational theories in communications and media studies, enabling them to critically analyse media practices and their impact on society

• examine the development of media technologies and communication practices, and how they have shaped and been shaped by social, cultural, and political forces

• investigate the effects of media on audiences and public opinion, focusing on how media content influences behaviour, perception, and societal norms

• explore the role of media in communication, including digital media and the impact of social media, online platforms, and digital convergence on information dissemination and consumption

• enable students to apply theoretical concepts to real-world media scenarios, using case studies and practical examples to understand the complexities of media in a globalised world.

By the end of this course students will be able to:

• explain key theories and concepts in communications and media studies

• analyse the influence of media on public opinion, culture, and social behaviour, using relevant theoretical frameworks

• evaluate the role of digital media in contemporary communication, including its effects on information dissemination and audience engagement

• critically assess media messages and their implications within various cultural, policial, and social contexts.

• apply theoretical knowledge to real-world media and communication scenarios through case studies, projects, discussions, and an independent research project or dissertation.

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.