Digital media BIOL5412

  • Academic Session: 2023-24
  • School: School of Molecular Biosciences
  • Credits: 10
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 1
  • Available to Visiting Students: No

Short Description

Digital and social media are becoming more prominently used. These tools can help deliver information to the general population. This course aims to introduce students to using digital media platforms for the delivery of scientific communications in language that is appropriate for non-scientists, and to the two-directional communication across communities, both academic and non-academic.


This course will consist of lectures and workshops for 3 weeks.

Requirements of Entry


Excluded Courses





1. Create a post in the style of a magazine on a science topic of the student's choice (500 words) - 40% (ILOs 1 and 2)

2. Record a 10 min podcast with a partner aimed at a general audience - 40% (ILO 1 and 3) 

Course Aims

This course aims to provide students with an understanding of how digital media can be used as a potential tool to disseminate scientific communications to the general population. The course aims to:

■ Develop the use of appropriate language for scientific communications in general platforms

■ Explore the different types of digital media and how to post communications accordingly

■ Build an understanding of digital media statistical reports

■ Explore writing short, attention-grabbing posts 

■ Enhance engagement of the general public

Intended Learning Outcomes of Course

By the end of this course students will be able to:

1. Critically evaluate scientific communications for general population using appropriate language and publish content to the general population

2. Critically appraise scientific communications in different formats according to different digital platform rules and guidelines

3. Critically evaluate and report scientific discoveries without the support of visual aids

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.