Taylor Swift fans may be ready to ‘Shake Off’ plastic vinyl records, new University of Glasgow study shows
Published: 26 February 2025
Research from UofG reveals that Taylor Swift fans might be ready for an eco-friendly evolution of how they collect their favourite artist’s music, with 1 in 4 willing to consider plastic-free alternatives to traditional vinyl records. Dr Graeme Hunt (JWSE) co-lead of Doughnut Music Lab said: “Music industries often rely on high-emitting sectors & infrastructure in order to do business, and we’d like to see music culture influence high-emitting sectors to reduce their footprint where possible."