Words Matter
Published by the University of Glasgow, Words Matter is a groundbreaking guide designed to transform how gambling harms are discussed in public discourse. Authored by Dr Blair Biggar and Professor Heather Wardle, this report offers practical, person-centred language recommendations for journalists, researchers, policymakers, and anyone with a public platform.
Why Language Matters
Words shape perceptions. Terms like “addict” or “problem gambler” can stigmatise individuals and discourage them from seeking help. This guide advocates for respectful, inclusive language that acknowledges the complexity of gambling harms and promotes empathy and understanding.
How the Guide Was Created
Developed through workshops with 22 individuals affected by gambling harms and consultations with journalists, NHS staff, and civil society groups, the guide reflects lived experience and expert insight. Read more about the process here.
What You’ll Find Inside
- 8 Principles for Respectful Reporting: Including person-first language, avoiding sensationalism, and recognising systemic factors.
- Tips on Terminology: What to say—and what to avoid—to reduce stigma.
- Guidance on Imagery: How visuals can reinforce stereotypes and how to use them responsibly.
- Advice for Reporting Research: Including how to navigate problematic terms like “problem gambling” in data presentation.
Why It Matters
Gambling harms are widespread and deeply impactful. Respectful reporting can reduce stigma, encourage help-seeking, and even save lives.