Postgraduate taught 

International Management & Design Innovation MSc

International Marketing Foresight MGT5363

  • Academic Session: 2021-22
  • School: Adam Smith Business School
  • Credits: 10
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 2
  • Available to Visiting Students: No
  • Available to Erasmus Students: No

Short Description

This course is aimed at students who wish to pursue a career in International Trade and wish to understand the developments in international marketing theory and techniques. The course therefore examines state of the art theories with modern practice. It is intended that the course includes input from practitioners and researchers.

Timetable

6 x 3 hour sessions

Assessment

2,500 - 3,000 word essay

Main Assessment In: April/May

Course Aims

This Course aims to provide students with an explanation as to why it is beneficial for countries to engage in international trade and the future of marketing and will give them the opportunity to examine:

■ the evolution of thought in International Marketing

■ the role of modern marketing and the effects of Government and extra government bodies

■ legal and monetary issues in international trade

Intended Learning Outcomes of Course

By the end of this course students will be able to:

■ Evaluate and assess new development in marketing and the drivers of these developments

■ Analyse the global environment of the firm

■ Understand international trade theories

■ Examine and evaluate new international marketing theories and practice

Minimum Requirement for Award of Credits

Generic regulations apply