Global Business Environment MGT5179
- Academic Session: 2021-22
- School: Adam Smith Business School
- Credits: 10
- Level: Level 5 (SCQF level 11)
- Typically Offered: Semester 1
- Available to Visiting Students: No
This course focuses on the notion of identification, analysis and prediction of opportunities in the global business environment and provides analytical foundation for further study of international business, marketing, strategy and management.
This course will be taught over 3 weeks
This course is assessed through one piece of continuous assessment: a market assessment report (2500 words). Students will undertake a group exercise in-class (formatively assessed) relating to country market screening & selection and this will provide a foundation for an individual report assessing a market opportunity.
Main Assessment In: December
By focusing on identification, analysis and prediction of opportunities in the global business environment, this course provides analytical foundation for further study of international business, marketing, strategy and management. The overall aim of the course is to give students critical understanding of tools and techniques that enable identification, analysis, selection and prediction of business opportunities. The course opens with a broad overview of global business environment including key topics of globalization, international trade and investment, international financial environment, the concept of culture and the political and legal environment. The notion of opportunity identification and analysis follows the environmental overview. Detailed consideration is given to tools and frameworks involved in market research and assessment. The emphasis is placed on data collection methods as well as the identification and access to secondary data sources. Particular attention is given to customer and market analysis. The course develops critical skills in assessing the impact of the business environment on real-world company situations. The emphasis throughout is on understanding and business application of the fundamental issues involved.
Intended Learning Outcomes of Course
By the end of the course students will be able to:
1. Present a thorough review of the key forces shaping international business environment including political, financial, cultural and legal considerations.
2. Determine relevant criteria to assess the attractiveness of potential markets
3. Select and critically apply methods, tools and frameworks to conduct a detailed analysis of business opportunities.
4. Identify, access, analyse, evaluate and synthesise market data from a range of secondary sources.
5. Critically evaluate the methods of accessing data highlighting key challenges in collecting and comparing information internationally.
Minimum Requirement for Award of Credits
Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.