UX = User Experience

A human-first way of building accessible and usable services and products, bringing together user needs and business goals through research, design and testing.

If you work on a website, app, or online service for UofG students or staff, this framework will help you give them the best possible experience. And UX isn't just a digital discipline: many of these methods can also apply to real-world situations, and to service design in general.

Find out more about UX Basics

the Framework

Discover → Define → Develop → Deliver;

Insights from Deliver feed back into Discover, driving future improvements.