Speakers

‌Louise Annan

Louise Annan Role: Library Enquiries and Social Media Supervisor, UofG
Session: The Social Media Juggle

Louise is the Enquiries and Social Media Supervisor at the University of Glasgow Library.  Her role is the first of its kind in the Library, created for the development of the Library’s social media platforms. 

Louise is responsible for the curation of content and oversight of the Library’s social accounts as well as the day-to-day running of the Library’s busy Enquiry Service. She also heads up social media for The Scottish Academic Libraries Cooperative Training Group

Rob Armstrong-Haworth

Rob Armstrong-HaworthRole: Higher Education Lead (UK and Ireland), Hootsuite
Session: Organic social is in decline - here's what you can do about it

Rob is Higher Education Lead at Hootsuite, the social media management platform used by over half of all institutions in the UK and Ireland.

Rob is no stranger to university life as his career in higher education spans 15+ years across four institutions. Most recently, Rob was Director of Corporate and External Relations at Bath Spa University where he transformed the University's approach to social media management.

Rob is passionate about social listening and how it can be used to enhance the student experience, and social media advocacy. When he's not obsessing about all things social, you'll find Rob tending to his extensive orchid collection!

Rob Catterson 

Rob CattersonRole: Brand Manager, Brand Scotland
Session: Awesome Social Media Campaigns

Rob leads on ensuring Brand Scotland’s messages to businesses is consistent across all platforms. With over 20 years of experience working in digital and design, for the last 10 years Rob has focused on using online channels to encourage businesses to consider Scotland as a place to invest.

He led on introducing and growing Scottish Enterprise’s social platforms, and wrote his masters dissertation on the importance of LinkedIn to the inward investment customer journey. He is now a core part of the Brand Scotland team, taking the message to the world that Scotland is Now.

James Chalmers

James ChalmersRole: Regius Professor of Law, UofG
Session: Using Twitter to Achieve Your Research and Teaching Goals

James teaches and researches criminal law and uses Twitter to keep up to date with legal and policy developments and work by other academics, and to depress himself (and complain) about politics!

Lisa DeBruine 

Lisa DebruineRole: Professor, Cenre for Cognitive Neuroimaging, UofG
Session: Using Twitter to Achieve Your Research and Teaching Goals

Lisa is a psychologist interested in kinship, faces, evolution, open science, data, scientific communication & coding. As the result of a twitter conversation, she was involved in founding the Psychological Science Accelerator, a network of more than 300 labs from 45 countries.

Katy Duddell

Katy Duddell
Role: Social Media & Conversion Coordinator, York St John
Session: The Power of Instagram Stories

Katy is the Social Media & Conversion Coordinator at York St John University, and manages the University's social media presence, including planning, strategy and content creation.

She also works on conversion campaigns, CRM & email marketing, and coordinates a group of student Digital Ambassadors. Since joining York St John in 2016, Katy has developed their social content to a student-centred model and particularly focused on Instagram Stories as a tool for engagement (and fun!)

Prior to her role at York St John, Katy worked in the museum sector for several years, including managing the social media campaign for Flying Scotsman's return to steam at the National Railway Museum. Outside of work, she can usually be found knitting, sewing, or wandering around museums and galleries.

Kezia Falconer

Kezia FalconerRole: Student Alumni Engagement Officer, UofG
Session: The Power of Instagram Stories

Kezia bridges two departments at UofG : The Careers Service and the Alumni Office. On a daily basis, her role is to interact with two of the University’s largest audiences (alumni and students) in order to connect them with each other.

She manages the University’s online networking platform – The Network and has used almost every social media activity possible to encourage alumni, staff and students to sign up to it! Kezia’s work on Instagram takeovers between alumni and students was cited in Eric Stoller’s keynote address at CASE 2017 and has since won two awards for Learning and Teaching Innovation and for Student Engagement Success.

Before UofG Kezia worked in digital engagement for an international start-up charity and in her spare time is a keen GoPro contributor, wedding videographer and cat instagrammer.  

Gemma Gillespie

Gemma GillespieRole: Marketing Communications Officer, UofG
Session: The Social Media Juggle

Gemma is a marketing and communications specialist, passionate about putting people at the heart of the University of Glasgow’s content and channel strategies.

Since joining UofG’s award-winning central Marketing Communications team in 2015, she has become a go-to marketeer for the University, tackling marketing, communications and brand challenges across the services, colleges and institutes, and delivering creative solutions.

She manages the University’s Marketing e-News and Marketing Forum event series, sharing best practice and building marketing capability across #TeamUofG, and runs the official UofG Alumni social media channels. You can find her on Twitter where she will be sharing her love of GIFs!

Emma Gilmartin

Emma GilmartinRole: Head of Social Media, UofG
Session: Conference Host 

Since joining the University of Glasgow in 2013, Emma has revolutionised the way the University approaches Social Media, putting its students and staff at the forefront of its activity. As Head of the award-winning team, she oversees its strategic vision and digital content planning.

She has unified the university’s online presence, established and strengthened the UofG social brand and led an overhaul of Glasgow’s social output – using emerging channels and live platforms to tell the UofG story, break news, promote world-changing research and grow community engagement. She has spoken at multiple conferences and writes blogs on the importance and value of Social Media in the HE sector.

Before life at UofG, Emma successfully established Social Media at the University of Aberdeen and Netball Australia with the Australian national netball team, the Aussie Diamonds, in Melbourne.

Rebecca Harrison

Becca HarrisonRole: Lecturer in Theatre, Film and Television Studies, UofG
Session: Using Twitter to Achieve Your Research and Teaching Goals

Rebecca is Lecturer in Film and Television Studies, and a critic and curator. Her current research focuses on Star Wars to examine issues of gender and race in the intersecting software and film industries, and has featured on BBC Scotland, as well as Women and Hollywood, Mashable, The Times, and Daily Telegraph, among others. 'Decoding Star Wars: Gender, Race and the Power of Code in a Galaxy Far, Far Away' is due in 2022 with Bloomsbury. She is also author of 'From Steam to Screen: Cinema, the Railways and Modernity' (I B Tauris, 2018) and has written on film history in various academic journals. 

She uses social media as a political space to discuss and draw attention to topics including research, feminism, the film industry, identity and inequality, and (to a point) her personal experiences as they relate to gender and class. 

Ali Howard

Ali HowardRole: Communications Officer for the College of MVLS, UofG
Session: The Social Media Juggle

Ali, along with her job-sharing partner, Elizabeth McMeekin, looks after the external communications for the College of MVLS, which includes all external media and social media content, the College's Twitter and Instagram accounts, and protecting and enhancing the reputation of MVLS. A former feature writer at The Herald, Ali began her journalism career on the Sunday Herald Magazine in 2004 and has been with the University of Glasgow's Communications and Public Affairs office since November 2015. 

‌Scott Kirby

Scott KirbyRole: VP Student Activities, Student Representative Council, UofG
Session: The Power of Instagram Stories

Scott is the current Vice-President of Student Activities, in the UofG Students’ Representative Council (SRC). Previous to this Scott was involved in the UofG Social Media team as a Student Social Media officer, creating student facing content, as part of an innovative programme started by the Social Media team at the University.

Scott has since put much of his time and effort trying to establish the best practices for engaging with students on campus, and is now using that knowledge as part of the SRC’s drive to increase engagement with students.

If he’s not throwing himself into crazy projects and videos for the Social Media Team, you can find Scott dabbling with Science communication, organising Freshers’ Week, coordinating 300+ clubs and societies on campus, and supporting Everton FC (to no avail).

Elisabeth Loose

Elisabeth LooseRole: PhD researcher, UofG
Session: Awesome Social Media Campaigns

Elli is a second-year PhD researcher within the School of Interdisciplinary Studies where she explores tinkering & crafting movements and their environmental dimensions and gender balances. She has been in charge of multiple social media channels through her different employments and loves creating creative and engaging digital content. While working for a mental health charity for young people she managed a social media campaign that won the organisation £10,000.

When not researching, she can be found volunteering for various organisations, training for a crazy fitness event, doing a jigsaw or reading a good book.

Dan Marrable

Dan MarrableRole: Senior Social and Digital Media Officer
Session: Video On The Go Workshop

Joining the University of Glasgow in 2015, Daniel has put much of his efforts into creating engaging and varying digital content that appeals to UofG’s audience locally and abroad. In 2016 Daniel was part of the team that won CIPR, HEIST & PRIDE awards: Best Use of Social Media for the promotion of UofG’s Gravitational Waves Discovery.

If he’s not running around the University with his mobile phone Steadicam; you can find Daniel brainstorming projects, mentoring his Social Media Student Officers, or providing training and advice for the university community the ever-growing University Social Media Roundtable.

Follow Dan on Twitter

Elizabeth McMeekin

Elizabeth McMeekinRole: Communications Officer for the College of MVLS, UofG
Session: The Social Media Juggle

‌Elizabeth, along with her job-sharing partner Ali Howard, looks after the external communications for the College of MVLS, which includes all external media and social media content, the College's Twitter and Instagram accounts, and protecting and enhancing the reputation of MVLS.

A former feature writer and columnist at The Herald for 11 years, Elizabeth began her career in journalism at the Sunday Herald in 2003 before joining The Herald in 2004. Elizabeth has written for The Big Issue, Channel 4 and was also a regular contributor to BBC Radio Scotland, appearing on Good Morning Scotland and MacAulay and Co. She has been with the University of Glasgow's Communications and Public Affairs office since November 2015. 

Katy McNair

Katy McNairRole: Senior Marketing Communications Officer, UofG
Session: Awesome Social Media Campaigns

Katy has worked in higher education marketing for 11 years as a copywriter, brand champion, and now in student recruitment for TeamUofG.

She is a facilitator and co-creator of authentic, student-led content. Working closely with colleagues in recruitment marketing and social media, she has launched the University’s first team of student vloggers, and its Future World Changers campaign, which celebrates the ambitions and achievements of undergraduates and postgraduates at the University. She’s also part of the team that created the award-winning, multi-channel #TeamUofG tattoo onboarding project.

Dave Musson

Dave MussonRole: Editor-in-chief, The Native & Lead Social Media Strategist, Natives Group
Session: Keynote Speech

Dave is editor-in-chief of The Native - a hub of inspiring resources for education and youth marketers - as well as the lead social media strategist at Natives Group.

His colleagues sometimes call him a social media ‘guru’, but he gets embarrassed when it happens. Before joining Natives Group, Dave lead on social media at the University of Warwick. He also spent two years as co-chair of the CASE Europe Social Media and Community Conference.

Outside of work, Dave has more hobbies than you would expect him to realistically have time for; he’s one half of the heavy rock duo WAVE, he runs an Instagram account where he’s trying to photograph every dog in his home town and he hosts not one, not two, but three podcasts

Rory O'Connor

Rory O'ConnorRole: Professor of Health Psychology, UofG
Session: Using Twitter to Achieve Your Research and Teaching Goals 

‌Rory is Professor of Health Psychology at UofG, Past President of the International Academy of Suicide Research and a current Vice President of the International Association for Suicide Prevention. Rory leads the Suicidal Behaviour Research Laboratory at Glasgow, one of the leading suicide/self-harm research groups in the UK. 

He has published extensively in the field of suicide and self-harm, specifically concerning the psychological processes which precipitate suicidal behaviour and self-harm.  

Rory acts as an advisor to a range of national and international organisations including national governments on the areas of suicide and self-harm.

Rory says, 'As suicide prevention is everyone’s business I use Twitter to engage with others inside and beyond academia to ensure that our research reaches as wide an audience as possible – and as soon as possible.'

Tasha Quinn

Tasha QuinnRole: Social and Digital Media Officer, UofG
Session: Video On The Go Workshop

Tasha joined UofG in 2014 as the Internal Communications Officer before moving into the University’s social media team in 2016. The primary focus of her role is on creating engaging digital content for use across UofG’s social media channels.

Tasha’s proudest work moment is producing UofG’s most watched social media video with Emma Gilmartin (it’s of a pipe band rocking out to the Proclaimers in the University cloisters!)  

Dana Rock

Dana RockRole: Marketing and Communications Manager, Oxford Brookes University
Session: Awesome Social Media Campaigns

Dana is a digital communication specialist with a passion for Higher Education, her career has been focused on running communication campaigns in HE and the charity sector. When she’s not cooking up campaigns, she’s running training courses and sharing her love of data, insight and innovation with colleagues.

Andrew Twist

Andrew TwistRole: Content Strategist, University of Sheffield
Session: Awesome Social Media Campaigns

Andrew is a Content Strategist at the University of Sheffield. He is responsible for the university's central social media channels in addition to producing video, designing websites and developing the university's approach to digital communications.

He is also a long-suffering Everton fan, fledgling Green Bay Packers follower and resolutely mediocre footballer.

Laura Tyler

Laura TylerRole: Research Communications Manager
Session: 
Using Twitter to Achieve Your Research and Teaching Goals (Chair)

With a strong knowledge of the research base Laura provides strategic marketing communications advice, supporting the promotion of high quality research and its impact.

She is project lead for the Glasgow Research Beacons, our flagship initiative to promote cross-disciplinary research. Laura also provides training to academic staff on communications including use of social media and using their university staff profile effectively.

Louise Welsh

Louise WelshRole: Professor of Creative Writing, UofG
Session: The Social Media Juggle

Louise is professor of Creative Writing at University of Glasgow. She is the author of eight novels including The Cutting Room and Plague Times Trilogy. Louise has written libretti for four operas, including the Southbank Award winning Ghost Patrol and the critically acclaimed The Devil Inside (music by Stuart MacRae). Louise and Stuart’s new opera Anthropocene premieres at Glasgow’s Theatre Royal in January 2019. Louise is also co-director (with Jude Barber) of the Empire Café, an award winning collective exploring Scotland’s relationship with empire. Her latest play King Keich premieres at Oran Mhor this October

The Creative Writing Team manage a vibrant Twitter account, @UofGWriting, to engage with an international community of writers amd to share news and events from the department.

Genevieve Wright

Gen WrightRole: Digital Marketing Officer, Adam Smith Business School, UofG
Session: The Power of Instagram Stories

Gen has been working at the Adam Smith Business School since January as Digital Marketing Officer. In charge of social media and video, she has combined her knowledge of mobile marketing and her analytical skills to create engaging content for the School’s social media channels, improving communication with students, alumni and staff.

Before UofG, Gen worked in brand management and in digital marketing in Dublin and Glasgow. In her ‘spare’ time, she works with her husband to grow their two Southside coffee shops and manages their social media accounts, you can follow them at @GrainAndGrindGLA and @SouthsideRoasters


First published: 3 August 2018