New Marketing Forum launched
Published: 12 September 2014
A new University Marketing Forum has just been launched and attracted an audience of nearly 100 people.
A new University Marketing Forum has just been launched and attracted an audience of nearly 100 people.
The inaugural presentation to the forum was delivered by Ailie Ferrari, Director of Marketing Communications. Ailie gave a summary of the findings of the brand and reputation messaging consultation process conducted for the University by Tayburn, the award winning creative design agency, and highlighted the first campaign responses to the findings of this research. Ailie also introduced new overarching brand guidelines for the University.
To view Ailie’s presentation please visit:
http://media.gla.ac.uk/web/services/communications/presentations/InauguralMarketingForum2014.mp4
More information about the University's new brand guidelines can be found at www.glasgow.ac.uk/brand.
At the event, participants were invited to discuss the format of future forums and to suggest areas of interest and topics for presentations. To ensure that you are registered to receive information about the Marketing Forum and about future events, please contact Katy.McNair@glasgow.ac.uk.
First published: 12 September 2014
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