What makes Glasgow great?
Published: 23 April 2013
University hosts launch of a campaign to re-brand the city.
Glasgow University was chosen as the location for the launch of an initiative aimed at creating a new brand for the city.
Councillor Gordon Matheson, the Leader of the City Council and Chair of the Glasgow City Marketing Bureau, began the four-week conversation with the help of Hillhead Primary School pupils Lena Weeks, Ivan Gorman, Natasha Zaman and Mustafa Mousa (all aged 11). They posed for press and TV cameras at the south front.
The initiative, led by the Glasgow City Marketing Bureau, runs until Tuesday May 21 and is geared at encouraging the people of Glasgow – and anyone who has a connection with the city – to have their say, with responses helping to inform the development of a new city brand that will replace Glasgow: Scotland with style.
Councillor Matheson said: “Since its launch in 2004, the Glasgow: Scotland with style brand has created a strong, recognisable identity for Glasgow. It has positioned the city as a world-class destination in which to live, work and study, and it has been intrinsic to our tourism, retail and inward investment success.
“Now we’re asking the people of Glasgow, and anyone who wants to see Glasgow flourish, to help us write the next chapter in the city’s brand story. We want this to be the largest and most inclusive conversation about its brand that any city has ever held. Next year, Glasgow will be in the spotlight like never before when a staggering 1.5 billion TV viewers around the world will focus their attention on the city for the Commonwealth Games."
Contributions can be made online at www.whatmakesglasgowgreat.co.uk and via GCMB’s Facebook page at www.facebook.com/GlasgowScotlandwithstyle.
First published: 23 April 2013
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