Dr Cleopatra Veloutsou

  • Senior Lecturer (Management)

telephone: 01413304055
email: Cleopatra.Veloutsou@glasgow.ac.uk

Research interests

Research interests

Main: Brand Management; Marketing Organisation; Internal Marketing
Secondary: Relationship Marketing and Marketing Communications

Recent professional involvement

Co-Editor in Chief of the Journal of Product and Brand Management 

Head of the Marketing Research Unit of the Athens Institute of Education and Research (ATINER)

Visiting professor at the University of Bari (Italy)

Biography

Cleopatra Veloutsou is a Senior Lecturer in Marketing in the University of Glasgow Adam Smith Business School in the UK. She holds an MBA and was awarded a PhD from the Athens University of Economics and Business in Greece.

Her primary research interest is on Brand Management and Marketing Organisation, focusing mostly in the Brand Management structure and the brand support in general. She has also worked in Relationship Marketing and Marketing Communications. Cleopatra has published over 35 articles in these areas and her papers have appeared in various Academic Journals, including the International Journal of Advertising, the International Marketing Review, the Journal of Business and Industrial Marketing, the European Journal of Marketing, the Journal of Business Research, the Journal of Industrial Marketing Management, the Journal of Marketing Management the Journal of Product and Brand Management and the Journal of Services Marketing. She has been awarded the Highly Commended Award for her paper published in the European Journal of Marketing in 2005 and she has been a co-investigator of a ESRC grant (2009-2011) on Brand Equity.

Cleopatra is one of the two Editors in Chief of the Journal of Product and Brand Management and she sits on the editorial board of a number of international academic journals (European Journal of Marketing, Journal of Brand Management, Journal of Financial Services Marketing and Global Business and Economic Review), while she has guest edited issues of the Journal of Business Research, the Journal of Brand Management and the European Journal of Marketing. She has been very active in conference organisation, either as a member of the academic committee, or as the Chair of conferences.

She is teaching primarily Brand Management, Marketing Communications, Marketing Management and Management Research Methods at all levels.

Supervision

PhD supervision areas

Dr Cleopatra Veloutsou is interested in supervising PhD researchers in the area of brand management. In particular she is interested in topics regarding relationships with the brands and brand communities. She is also interested in the organisation of marketing activities around brands and the internal organisational processes that can support branding.

Current PhD students

Laurence Dessart

Co-supervisor: Dr Anna Morgan-Thomas

Driton Sahiti

Thesis title: Strategic value innovation model - identifying value co creation from experience.
Co-supervisor: Prof. Robbie Paton

Oleksandra Pasternak

Co-supervisor: Dr Anna Morgan-Thomas

Marie Gooljar

Co-supervisor: Prof. Vivien Beattie

 

 

Teaching

Brand Management; Marketing Communications; Marketing Management

Additional information

Member of the Reviewing Board of Academic Journals

  • European Journal of Marketing (2003-)
  • Global Business and Economics Review (2004-)
  • Journal of Financial Services Marketing (Book Review Editor) (2005-)
  • Journal of Brand Management (2008-)

Involvement in Organisation of Conferences

Member of the organising committee of the 5th Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), December 19-22.  (2011)

Member of the organising committee of the 8th International Conference on Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 1-4.  (2011)

Chair of the 9th International Conference on Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), 4-7 July 2011, Athens, Greece. (2011)

Member of the Organising Committee of the 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27-29 April (2011)

Member of the Steering Committee of the 6th Thought Leaders International Conference on Brand Management, Lugano, Switcherland, 10-12 March. (2011)

Member of the organising committee of the 4th Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), December 20-23.  (2010)

Member of the Organising Committee of the 7th International Conference On Small And Medium Sized Enterprises: Management - Marketing - Economic Aspects, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 2-5. (2010)

Chair of the 8th International Conference on Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 5-8. (2010)

Member of the organising committee of the 5th International Conference on Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 1-4. (2010)

Member of the Steering Committee of the 6th Thought Leaders International Conference on Brand Management, Lugano, Switcherland, 18-20 April. (2010)

Member of the organising committee of the 3th Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), October 16-19.  (2009)

Chair of the 5th International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 10-13. (2009)

Chair of the 6th International Conference on Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 6-9. (2009)

Member of the organising committee of the 4th International Conference On Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 2-5. (2009)

Chair of the Steering Committee of the 5th Thought Leaders International Conference on Brand Management, University of Glasgow, Birmingham University & Athens Institute for Education and Research (ATINER), 6-7 April, Athens, Greece. (2009)

Member of the organising committee of the 2nd Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), October 17-20.  (2008)

Chair of the 5th International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 11-14. (2008)

Chair of the 6th International Conference on Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 7-10. (2008)

Member of the organising committee of the 4th International Conference On Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 3-6. (2008)

Member of the Steering Committee of the 4th Thought Leaders International Conference on Brand Management, Birmingham, Birmingham University, 25-25 April 2007. (2008)

Member of the organising committee of the 1st Biannual International Conference on Strategic Developments in Services Marketing, Chios, Greece, Jointly Organised by the University of Aegean and the University of Glasgow, September 27-29. (2007)

Member of the organising committee of the International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), December 19-22.  (2007)

Chair of the 4th International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 6-9. (2007)

Member of the organising committee of the 3rd International Conference On Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 5-8. (2007)

Chair 5th International Conference On Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 2-5. (2007)

Member of the Steering Committee of the 3rd Thought Leaders International Conference on Brand Management, Birmingham, Birmingham University, 25-25 April 2007. (2007)

Chair of the 3rd International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Lefkada, Greece, organised by the Athens Institute for Education and Research (ATINER), August 29-31. (2006)

Publications

List by: Type | Date

Jump to: 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1995
Number of items: 139.

2014

Grigoriou, N. and Veloutsou, C., (Eds.) (2014) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER), Athens. ISBN 9786185065584

Dessart, L., Morgan-Thomas, A., and Veloutsou, C. (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, 21-23 May 2014, Indianapolis, IN.

Dessart, L., Veloutsou, C., and Morgan-Thomas, A. (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, 5-8 Aug 2014, Lima, Peru.

Dessart, L., Morgan-Thomas, A., and Veloutsou, C. (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, 9-11 Apr 2014, Hertfordshire, UK.

Dessart, L., Veloutsou, C., and Morgan-Thomas, A. (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER), Athens, pp. 63-78. ISBN 9786185065584

Pasternak, O., Veloutsou, C., and Morgan-Thomas, A. (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER), Athens, pp. 79-106. ISBN 9786185065584

Veloutsou, C., and Arvaniti, G.M. (2014) Brands as socialising agents. In: 43rd European Marketing Academy Conference (EMAC), 3-6 Jun 2014, Valencia, Spain.

Veloutsou, C., and Arvaniti, G.M. (2014) Company initiated communities of fantasy and brands as relationship builders. In: 17th AMS World Marketing Congress, 5-8 Aug 2014, Lima, Peru.

Veloutsou, C., and Arvaniti, G.M. (2014) The role of online social interaction in the recommendation of a brand community. In: 2014 Academy of Marketing Science Annual Conference, 21-23 May 2014, Indianapolis, IN.

2013

Morgan-Thomas, A., and Veloutsou, C. (2013) Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66 (1). pp. 21-27. ISSN 0148-2963 (doi:10.1016/j.jbusres.2011.07.019)

Veloutsou, C. (2013) Predicting disloyalty to a search Eengine: the role of satisfaction, brand relationship, reputation and the search engines features. In: 16th Biennial World Marketing Conference, 17-20 Jul 2013, Melbourne, Australia.

Veloutsou, C., and Christodoulides, G. (2013) Modelling the antecedents of consumer-brand relationship strength. In: 8th Global Brand Conference, AM SIG, 3-5 Apr 2013, Porto, Portugal.

Veloutsou, C., Christodoulides, G., and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product and Brand Management, 22 (3). pp. 238-248. ISSN 1061-0421 (doi:10.1108/JPBM-02-2013-0256)

2012

Azar, S., and Veloutsou, C. (2012) Getting loyal to and relating with feminine brands. In: 41st European Marketing Academy Conference (EMAC), 22-25 May 2012, Lisbon, Portugal.

Christodoulides, G., Cadogan, J., Veloutsou, C., and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st European Marketing Academy Conference (EMAC), 22-25 May 2012, Lisbon, Portugal.

Dessart, L., Veloutsou, C., and Morgan-Thomas, A. (2012) Brand communities and anti-brand communities: similarities, differences and implications for practitioners. Atiner Conference Paper Series . BUS2012-0337. ISSN 2241-2891

Tsiotsou, R., and Veloutsou, C. (2012) Tribe: measuring tribal behavior in service brands. In: MA SERVSIG 2012 International Service Research Conference, 7-9 June 2012, Helsinki, Finland.

Veloutsou, C., and Chreppas, C. (2012) Training or vacation? The academic conference tourism. In: 2nd Advances in Hospitality and Tourism Marketing & Management Conference, 31 May - 3 June 2012, Corfu.

Veloutsou, C., and McAlonan, A. (2012) Loyalty and or disloyalty to a search engine: the case of young Millennials. Journal of Consumer Marketing, 29 (2). pp. 125-135. ISSN 0736-3761 (doi:10.1108/07363761211206375)

Veloutsou, C., and Taylor, C. (2012) The role of the brand as a person to business to business brands. Industrial Marketing Management, 41 (6). pp. 898-907. ISSN 0019-8501 (doi:10.1016/j.indmarman.2012.02.004)

2011

Veloutsou, C. (2011) Editorial. Journal of Brand Management, 18 (6). pp. 371-373. ISSN 1350-231X (doi:10.1057/bm.2011.15)

Centeno, E. and Veloutsou, C., (Eds.) (2011) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research (ATINER), Athens. ISBN 9789609549691

Christodoulides, G., and Veloutsou, C. (2011) Getting to Grips with the Dimensions of Brand Equity: An Exploratory European Study Amongst Consultants and Managers. In: 7th Thought Leaders Conference on Brand Management, 11-12 March, Lugano, Switzerland. (Unpublished)

El-Manstrly, D., Paton, R., Veloutsou, C., and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16 (2). pp. 101-110. ISSN 1363-0539 (doi:10.1057/fsm.2011.9)

Tsiotsou, R., and Veloutsou, C. (2011) The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model. In: 40th European Marketing Academy Conference (EMAC), 24-27 May 2011, Ljubljana, Slovenia.

Veloutsou, C., and Christodoulides, G. (2011) European Study of Brand Equity. In: Centeno, E. and Veloutsou, C. (eds.) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research, Athens. ISBN 9789609549691

Veloutsou, C., and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, 27-29 April, Athens, Greece.

Veloutsou, C., and Tsiotsou, R. (2011) Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model. In: 7th Thought Leaders Conference on Brand Management, 11-12 March, Lugano, Switzerland.

2010

Jevons,, C., Veloutsou, C., Christodoulidis, G., and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 1309-0712 (doi:10.1016/j.jbusres.2009.10.005 )

Christodoulides, G., Veloutsou, C., Jevons, C., de Chematony, L. and Papadopoulos, N., (Eds.) (2010) Contemporary issues in brand research. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789606672682

Bazaki, E., and Veloutsou, C. (2010) Brand communities, subcultures of consumption, neo-tribes: a melange of terminology. In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research, Athens, Greece, pp. 163-180. ISBN 9789606672682

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) A Dempster-Shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligence Systems Using Soft Computing. Series: Studies in Fuzziness and Soft Computing (258). Springer, pp. 365-387. ISBN 9783642156052

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) Gender differences in supermarket choice: an expositional analysis in the presence of ignorance using CaRBS. European Journal of Marketing, 44 (1/2). pp. 267-290. ISSN 0309-0566 (doi:10.1108/03090561011008709)

El-Manstrly, D., Paton, R.A., and Veloutsou, C. (2010) Where is customer loyalty in the UK retail banking industry? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute of Education and Research (ATINER), Athens, Greece, pp. 131-148. ISBN 9789606672682

Moutinho, L., Beynon, M., and Veloutsou, C. (2010) A new dempster-shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligent Systems Using Soft Computing. Series: Studies in fuzziness and soft computing . Springer Verlag, Berlin, Germany, pp. 365-388. ISBN 9783642156052

Taylor, C., and Veloutsou, C. (2010) Country of Origin for b2b Brands: the Views of Various Players. In: 6th Thought Leaders Conference on Brand Management, 18-20 April, Lugano, Switzerland.

Veloutsou, C. (2010) Le relazioni marca-consumatore. In: Petruzzellis, L. and Chebat, J.-C. (eds.) Comportamento del Consumatore: Teoria e Casi di Studio. Pearson Prentice Hall, Milan, Italy, pp. 137-159. ISBN 9788871926018

Veloutsou, C., and Chreppas, C. (2010) Factors Affecting Meeting Participation Intentions: the Case of Academic Conference Tourism. In: 39th European Marketing Academy Conference, 1-4 June 2010, Copenhagen, Denmark.

Veloutsou, C., and Chreppas, C. (2010) Factors affecting meeting participation intentions: the case of academic conference tourism. In: Kefalaki, M. and Tixier, D. (eds.) Challenges and Prospects in Tourism Research. ATINER, Athens, Greece, pp. 189-211. ISBN 9789606672941

Veloutsou, C., and Christodoulides, G. (2010) Brand equity: does personality congruence matter? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research, Athens, Greece. ISBN 9789606672682

Veloutsou, C., and McAlonan, A. (2010) The Age Issue: Search Engines Satisfaction and Loyalty. In: 6th Thought Leaders Conference on Brand Management, 18-20 April, Lugano, Switzerland.

Veloutsou, C., and Morgan-Thomas, A. (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, 18-20 April 2010, Lugano, Switzerland.

2009

Veloutsou, C. (2009) Brands as relationship facilitators in consumer markets. Marketing Theory, 9 (1). pp. 127-130. ISSN 1470-5931 (doi:10.1177/1470593108100068)

Veloutsou, C., and Moutinho, L. (2009) Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62 (3). pp. 314-322. ISSN 1309-0712 (doi:10.1016/j.jbusres.2008.05.010)

Veloutsou, C., (Ed.) (2009) Managing Small and Medium Firms in a Changing Environment. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789606672620

Veloutsou, C., (Ed.) (2009) Marketing Management: From Theory to Implementation. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789606672613

Bazaki, E., and Veloutsou, C. (2009) Brand Communities, Subcultures of Consumption, Neo-tribes: a Melange of Terminology. In: 5th Thought Leaders International Conference on Brand Management, 6-7 April 2009, Athens, Greece.

Christodoulides, G., and Veloutsou, C. (2009) The Impact of Self Congruity and Brand Relationships on Brand Equity Facets. In: 38th European Marketing Academy Conference (EMAC), 26-29 May, Nantes, France.

Christodoulides, G., and Veloutsou, C. (2009) The impact of self-congruity and brand relationships on brand equity facets. In: Helfer, J.-P. and Nicolas, J.-L. (eds.) EMAC Conference (38 : 2009 : Nantes). European Marketing Academy , Nantes, France, p. 190.

El-Manstrly, D., Paton, R.A., and Veloutsou, C. (2009) Where is Customer Loyalty in the UK Retail Banking Industry? In: 5th Thought Leaders International Conference on Brand Management, 6-7 Apr 2009, Athens, Greece.

Veloutsou, C., and Christodoulidis, G. (2009) Brand Equity: Does Personality Congruence Matter? In: 5th Thought Leaders International Conference on Brand Management, 6-7 April 2009, Athens, Greece.

Veloutsou, C., and McAlonan, A. (2009) Searching on the Internet: What Will Make Teenagers Loyal to a Search Engine? In: 38th European Marketing Academy Conference (EMAC), 26-29 May 2009, Nantes, France.

Veloutsou, C. (2009) Introduction. In: Veloutsou, C. (ed.) Managing Small and Medium Firms in a Chaning Environment. ATINER, pp. 1-8. ISBN 9789606672620

de Chernatony, L., Veloutsou, C., Christodoulides, G., and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62 (3). pp. 289-290. ISSN 1309-0712

2008

Veloutsou, C., (Ed.) (2008) Advances in Entrepreneurship Research. Athens Institute of Education and Research (ATINER), Athens. ISBN 9789606672330

Veloutsou, C. and Papadopoulos, N., (Eds.) (2008) Marketing in Dynamic Environments: Contemporary Research Advances. Athens Institute for Education and Research. ISBN 9789606672309

Bazaki, E., and Veloutsou, C. (2008) Sport Related Factors, Brand Communities and Brand Relationship as Antecedents of Brand Equity. In: 4th Thought Leaders International Conference on Brand Management, 15-16 April 2008, Birmingham, UK.

Veloutsou, C., and Bian, X. (2008) A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817 (doi:10.1002/cb.231)

Veloutsou, C. (2008) Brand Evaluation, Satisfaction and Trust as Predictors of Brand Loyalty: The Mediator-Moderator Effect of Brand Relationships. In: 4th Thought Leaders Conference on Brand Management, 15-16 April 2008, Birmingham, UK.

Veloutsou, C. (2008) Branding: a constantly developing concept. Journal of Brand Management, 15 (5). pp. 299-300. ISSN 1350-231X (doi:10.1057/bm.2008.2)

2007

Bian, X., and Veloutsou, C. (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 211-222. ISSN 1350-231X (doi:10.1057/palgrave.bm.2550046)

Veloutsou, C. (2007) Idenifying the dimensions of the product-brand and consumer relationship. Journal of Marketing Management, 23 (1/2). pp. 7-26. ISSN 0267-257X (doi:10.1362/026725707X177892)

Alghamdi, A., Veloutsou, C., and Moutinho, L. (2007) Implicit Motivation and Outbound Tourism within the Context of Restricted Societies. In: 36th European Marketing Academy Conference (EMAC), 22-25 May, Reykjavík, Iceland.

Veloutsou, C. (2007) Brand identity, brand image and brand reputation for a country: some thoughts on Greece as a brand. In: Epitropoulos, M.F.G. (ed.) Issues on Tourism Policy. Athens Institute for Education and Research, Athens, Greece, pp. 65-80. ISBN 9789606672194

Veloutsou, C. (2007) E ellada os touristika proion: eponime tautoteta, eponime eikona kai eponime feme. In: Papanikos, (ed.) Touristika Themata. Athens Institute of Education and Research (ATINER), pp. 49-62.

Veloutsou, C., and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, 25-25 April, Birmingham, UK.

2006

Davies, F., Veloutsou, C., and Costa, A. (2006) Investigating the influence of a joint sponsorship of rival teams on supporter attitudes and brand preference. Journal of Marketing Communications, 12 (1). pp. 31-48. ISSN 1352-7266 (doi:10.1080/13527260500264574)

Veloutsou, C., (Ed.) (2006) Managing the Development of SME's. Athens Institute of Education and Research (ATINER), Athens, Greece . ISBN 9789606672026

Papadopoulos, N. and Veloutsou, C., (Eds.) (2006) Marketing from the Trenches: Perspectives on the Road Ahead. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789606672064

El-Manstrly , D., Veloutsou, C., and Moutinho, L. (2006) An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. In: 35th European Marketing Academy Conference (EMAC), 23-26 May, Athens, Greece.

Gilbert, R., Phau, I., and Veloutsou, C. (2006) Marketing Student Work Preferences. In: 35th European Marketing Academy Conference (EMAC), 23-26 May, Athens, Greece.

Gilbert, R., and Veloutsou, C. (2006) A cross-industry comparison of customer satisfaction. Journal of Services Marketing, 20 (5). pp. 298-308. ISSN 0887-6045 (doi:10.1108/08876040610679918)

Veloutsou, C. (2006) The Role of the Overall Evaluation of Brands and Brand Relationship in the Development of Loyalty. In: 35th European Marketing Academy Conference (EMAC), 23-26 May, Athens, Greece.

2005

Veloutsou, C., and Ahmed, S.R. (2005) Perception of sex appeal in print advertising by young female Anglo-Saxon and second generation Asian-Islamic British. Journal of Promotion Management, 11 (2/3). pp. 91-111. ISSN 1049-6491 (doi:10.1300/J057v11n02_07)

Moutinho, L., Veloutsou, C., Gilbert, R., and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), 24-27 May, Milan, Italy.

O'Donnell, C., and Veloutsou, C. (2005) Exploring the effectiveness of taxis as an advertising medium. International Journal of Advertising, 24 (2). pp. 217-240. ISSN 0265-0487

Panigyrakis, G., Veloutsou, C., and Mylonakis, J. (2005) The role effectiveness of public relations managers in product and service firms in six European countries: background, activities, roles and work related factors. Global Review of Business and Economic Research, 1 (1). pp. 19-40. ISSN 0973-127X

Spais, G., and Veloutsou, C. (2005) Marketing analytics: managing incomplete information in consumer markets and the contribution of mathematics to the accountability of marketing decisions. South European Review of Business Finance and Accounting, 3 (1). pp. 127-150.

Spais, G.B., and Veloutsou, C. (2005) Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions. In: 2005 HERCMA Conference, Sept. 22-24, Athens University of Economics & Business.

Veloutsou, C. (2005) Identifying the Dimensions of the Product-Brand and Consumer Relationship. In: 1st Annual International Colloquium on Critical Issues in Brand Management, 11 April, The Birmingham Business School.

Veloutsou, C., and Bian, X. (2005) Consumer’s Attitudes Towards Non-Deceptive Counterfeit Brands in the UK and China. In: 34th European Marketing Academy Conference (EMAC), 24-27 May, Milan, Italy.

Veloutsou, C., Gilbert, G.R., Moutinho, L., and Goode, M.M.H. (2005) Measuring transaction-specific satisfaction in services: are the measures transferable across cultures? European Journal of Marketing, 39 (5/6). pp. 606-628. ISSN 0309-0566 (doi:10.1108/03090560510590737)

Veloutsou, C., Paton, R.A., and Lewis, J. (2005) Consultation and reliability of information sources pertaining to university selection: some questions answered? International Journal of Educational Management, 19 (4). pp. 279-291. ISSN 0951-354X (doi:10.1108/09513540510599617)

Veloutsou, C., Saren, M., and Tzokas, N. (2005) Relationship marketing: what if...? In: Egan, J. and Harper, M. (eds.) Relationship Marketing. SAGE. ISBN 1412908663

Veloutsou, C., and Scott, A. (2005) Brand Expression and Brand Reputation: Developing Consistency. In: 34th European Marketing Academy Conference (EMAC), 24-27 May, Milan, Italy.

2004

Veloutsou, C., Daskou, S., and Daskou, A. (2004) Are the determinants of bank loyalty brand specific? Journal of Financial Services Marketing, 9 (2). pp. 113-125. ISSN 1363-0539 (doi:10.1057/palgrave.fsm.4770146)

Veloutsou, C., Lewis, J., and Paton, R.A. (2004) University Selection: Information requirements and importance. International Journal of Educational Management, 18 (3). pp. 160-171. ISSN 0951-354X (doi:10.1108/09513540410527158)

Veloutsou, C. (2004) Brand failures: the truth about the 100 biggest branding mistakes of all time: Haig, M. (2003), Kogan Press. European Management Journal, 22 (1). p. 123. ISSN 0263-2373 (doi:10.1016/j.emj.2003.11.020)

Veloutsou, C., and Panigyrakis, G. (2004) Consumer Brand Managers' job stress, job satisfaction, perceived performance and intention to leave. Journal of Marketing Management, 20 (1/2). pp. 105-131. ISSN 0267-257X (doi:10.1362/026725704773041140)

Veloutsou, C. and Papanikos, G., (Eds.) (2004) The Modern Business Function and Environment. Athens Institute of Education and Research (ATINER) , Athens, Greece. ISBN 9789608833197

Bian, X., and Veloutsou, C. (2004) Perceived Risk When Purchasing Non-Deceptive Counterfeit Products. In: 33rd European Marketing Academy Conference (EMAC), 18-21 May 2004, Murcia, Spain.

Bradley, L., Brathwaite, T., Fent, T., Marktanner, M., and Veloutsou, C. (2004) Hosting the Olympics: business and the economy. Global Business and Economics Review - Anthology . pp. 602-613.

Daskou, S., Veloutsou, C., and Tzokas, N. (2004) The Uncharted Territory of Respect for your Customers: A Critical Incident Approach. In: 33nd European Marketing Academy Conference (EMAC), 18-21 May 2004, Murcia, Spain.

Gilbert, G.R., Veloutsou, C., Goode, M.M.H., and Moutinho, L. (2004) Measuring customer satisfaction in the fast food industry: a cross national approach. Journal of Services Marketing, 18 (5). pp. 371-383. ISSN 0887-6045 (doi:10.1108/08876040410548294)

Gilbert, R., Veloutsou, C., Moutinho, L., and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), 18-21 May 2004, Murcia, Spain.

Moutinho, L., Veloutsou, C., and Gioulistanis, E. (2004) Own labels choice criteria and perceived characteristics in Greece and Scotland: Factors influencing the willingness to buy. Journal of Product and Brand Management, 13 (4). pp. 228-241. ISSN 1061-0421 (doi:10.1108/10610420410546943 )

Veloutsou, C. (2004) Two case studies. In: Petrochilos, G. (ed.) Management Economics: A European Text. McMillan, 152 - 154. ISBN 033399423X

2003

Veloutsou, C. (2003) Book review: Consuming behaviour by John Desmond (2003). Journal of Customer Behaviour, 2 (1). pp. 125-126. ISSN 1475-3928 (doi:10.1362/147539203764935417)

Veloutsou, C., (Ed.) (2003) Communicating with Customers: Trends and Developments. Athens Institute of Education and Research (ATINER) , Athens, Greece. ISBN 9789608782228

Papanikos, G. and Veloutsou, C., (Eds.) (2003) Global Issues of Business [3 vols.]. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789608782228

Daskou, S., Veloutsou, C., and Daskou, A. (2003) Retail Banking Image and Customer Loyalty: The Greek Experience. In: 32nd European Marketing Academy Conference (EMAC), 20-23 May, Glasgow, UK.

Gilbert, R., Veloutsou, C., Goode, M., and Moutinho, L. (2003) A Cross-Industry Comparison of Customer Satisfaction (abstract). In: Academy of Marketing Science Ninth Biennial World Marketing Congress, June 11-14, Perth, Western Australia.

Veloutsou, C., Daskou, S., and Kennedy, H. (2003) Ethics and Advertising: How unethical the use of guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? (abstract). In: First International Conference on Business Economics, Management and Marketing, 2004, Athens, Greece .

Veloutsou, C., Daskou, S., and Kennedy, H. (2003) Ethics and advertising: how unethical guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? In: Veloutsou, C. (ed.) Communicating with Customers: Trends and Developments. Athens Institute of Education and Research (ATINER), Athens, Greece, pp. 77-94. ISBN 9789608782228

Veloutsou, C., and Smyth, A. (2003) Towards the Identification of The Dimensions of The Relationship with the Brand. In: 32nd European Marketing Academy Conference (EMAC), 20-23 May, Glasgow, UK.

2002

Veloutsou, C. (2002) 'Essential Qualitative Methods for Business and Management' by Les Oakshott. European Management Journal, 20 (6). pp. 711-712. ISSN 0263-2373 (doi:10.1016/S0263-2373(02)00127-5)

Veloutsou, C. (2002) Essential qualitative methods for business and management, Les Oakshott, Palgrave, 2001 (2nd edition). European Management Journal, 20 (6). pp. 711-712. ISSN 0263-2373 (doi:10.1016/S0263-2373(02)00127-5)

Veloutsou, C. (2002) Brand managers' expected and perceived responsibilities in the automobile industry. Journal of Brand Management, 9 (6). pp. 452-462. ISSN 1350-231X (doi:10.1057/palgrave.bm.2540092)

Moutinho, L., Davies, F., and Veloutsou, C. (2002) Futurecast in marketing: findings from an academic think tank. European Journal of Marketing, 36 (4). pp. 415-416. ISSN 0309-0566

Panigyrakis, G., Theodoridis, P., and Veloutsou, C. (2002) All customers are not treated equally: financial exclusion in isolated Greek islands. Journal of Financial Services Marketing, 7 (1). pp. 54-66. ISSN 1363-0539 (doi:10.1057/palgrave.fsm.4770072)

Veloutsou, C. (2002) Factors influencing the inclusion to the consideration set of a certain destination brand. Tourism Today, 2 . pp. 62-78.

Veloutsou, C., Saren, M., and Tzokas, N. (2002) Relationship Marketing: What if ...? European Journal of Marketing, 36 (4). pp. 433-449. ISSN 0309-0566 (doi:10.1108/03090560210417255 )

2001

Veloutsou, C., and Panigyrakis, G. (2001) Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies. Journal of Strategic Marketing, 9 (3). pp. 233-251. ISSN 0965-254X (doi:10.1080/096525401301420152)

Panigyrakis, G., and Veloutsou, C. (2001) Public Relations Activities in the Services Sector. In: 30th European Marketing Academy Conference (EMAC), 8-11 May, Bergen, Norway.

Panigyrakis, G., and Veloutsou, C. (2001) Role Performance Differences of French and Japanese Consumer Product Managers. In: 30th European Marketing Academy Conference (EMAC), 8-11 May, Bergen, Norway.

Panigyrakis, G., Veloutsou, C., and Theodoridis, P. (2001) Banking Needs and Provided Bank Services in Isolated Islands in Greece. In: Academy of Marketing Annual Conference, July 2001, Cardiff, Wales. UK.

Veloutsou, C. (2001) Developing Brand Relationships. In: Academy of Marketing Annual Conference, July 2001, (Competitive Paper), Cardiff, Wales. UK.

2000

Panigyrakis, G.G., and Veloutsou, C. (2000) Problems and future of the brand management structure in the fast moving consumer goods industry: the viewpoint of brand managers in Greece. Journal of Marketing Management, 16 (1-3). pp. 165-184. ISSN 0267-257X (doi:10.1362/026725700785100424)

Veloutsou, C. (2000) Organising the Marketing Activities in the Automobile Industry: Expected and Perceived Responsibilities of Marketing Personnel. In: Academy of Marketing Annual Conference, July 2000, Derby. UK.

Veloutsou, C., and Panigyrakis, G. (2000) Job Stressors and Work Outcomes of Consumer Brand Managers. In: 29th European Marketing Academy Conference (EMAC), 26 May, Rotterdam, The Netherlands.

1999

Panigyrakis, G., and Veloutsou, C. (1999) Brand Manager’s Planning Role for Fast Moving Consumer Good Products. In: Academy of Marketing Science Ninth Biennial World Marketing Congress, June 23-26, Malta.

Panigyrakis, G., and Veloutsou, C. (1999) The Future of Brand Management Structure: The Brand Managers’ View. In: Academy of Marketing Annual Conference, July 1999, Stirling, Scotland, UK.

Panigyrakis, G., and Veloutsou, C. (1999) The Future of the Brand Management System. In: International Conference: Preparing the Manager of the 21st Century, 16-19 December, Thessaloniki, Greece.

Panigyrakis, G., and Veloutsou, C. (1999) Pasta in Europe. In: Antonides, G. and van Raaij, F. (eds.) Cases in Human Behaviour. John Wiley, pp. 133-140. ISBN 9780471987819

Panigyrakis, G., and Veloutsou, C. (1999) Public relations management in bank and hotel industries in Greece. In: Current Issues in Services Marketing. Series: Discussion paper, 2 (1999/6). Nottingham University. Business School.

Panigyrakis, G., and Veloutsou, C. (1999) Teaching notes for the case study "Pasta in Europe". In: Instructors Manual of Cases in Consumer Behaviour. John Wiley, pp. 83-85.

Panigyrakis, G., Veloutsou, C., and Ventoura, Z. (1999) The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors. In: 28th European Marketing Academy Conference (EMAC), 11-14 May, Berlin, Germany.

Panigyrakis, G.G., and Veloutsou, C. (1999) Brand managers in the pharmaceutical industry: are they any different? Journal of Product and Brand Management, 8 (6). pp. 497-512. ISSN 1061-0421 (doi:10.1108/10610429910299737)

Panigyrakis, G.G., and Veloutsou, C. (1999) Brand managers’ interfaces in different consumer goods industries. Journal of Product and Brand Management, 8 (1). pp. 19-37. ISSN 1061-0421 (doi:10.1108/10610429910257959)

Panigyrakis, G.G., and Veloutsou, C. (1999) Brand managers’ relations with industrial service providers in pharmaceutical and other companies. Journal of Business and Industrial Marketing, 14 (3). pp. 229-247. ISSN 0885-8624 (doi:10.1108/08858629910272256)

Veloutsou, C. (1999) The Brand Management System: Past, Present and Future. In: Business and Economics Society International Conference, 22-26 July, Las Palmas, Canary Islands.

1998

Panigyrakis, G., and Veloutsou, C. (1998) Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Science, Multicultural Marketing Conference, 17-20 September, Montreal, Canada.

Panigyrakis, G., and Veloutsou, C. (1998) Brand Managers as Co-ordinators of Brand’s Team in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Annual Conference, 8-10 July, Sheffield, UK.

Panigyrakis, G., and Veloutsou, C. (1998) Brand Manager’s Main Responsibilities in Different Consumer Goods Industri. In: 27th European Marketing Academy Conference (EMAC), 19-23 May, Stockholm, Sweden.

Panigyrakis, G.G., and Veloutsou, C. (1998) Sex-related differences of public relations managers in consumer goods companies in Greece and Italy. Women in Management Review, 13 (2). pp. 72-82. ISSN 0964-9425 (doi:10.1108/09649429810208747)

Panigyrakis, G.G., and Veloutsou, C. (1998) Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered. In: Backhaus, K. (ed.) Contemporary Developments in Marketing. ESKA, Paris, pp. 521-534. ISBN 9782869116726

1997

Panigyrakis, G., and Veloutsou, C. (1997) Interfaces of the Product/Brand Manager – A Cross Sector Analysis in Consumer Goods Companies. In: 26th European Marketing Academy Conference (EMAC), 19-23 May, Warwick, UK.

Panigyrakis, G., and Veloutsou, C. (1997) Men and Women as Public Relations Managers in Consumer Goods Industries in Greece and Italy: A comparison study of individual characteristics, role played, interfaces and difficulties encountered. In: International Marketing: New Frontiers and Tendencies, 13-19 October, Montpellier, France. (Unpublished)

1995

Panigyrakis, G., and Veloutsou, C. (1995) The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors. In: 24th European Marketing Academy Conference (EMAC), 16-19 May, Paris, France.

This list was generated on Sun Nov 23 16:36:29 2014 GMT.
Number of items: 139.

Articles

Morgan-Thomas, A., and Veloutsou, C. (2013) Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66 (1). pp. 21-27. ISSN 0148-2963 (doi:10.1016/j.jbusres.2011.07.019)

Veloutsou, C., Christodoulides, G., and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product and Brand Management, 22 (3). pp. 238-248. ISSN 1061-0421 (doi:10.1108/JPBM-02-2013-0256)

Dessart, L., Veloutsou, C., and Morgan-Thomas, A. (2012) Brand communities and anti-brand communities: similarities, differences and implications for practitioners. Atiner Conference Paper Series . BUS2012-0337. ISSN 2241-2891

Veloutsou, C., and McAlonan, A. (2012) Loyalty and or disloyalty to a search engine: the case of young Millennials. Journal of Consumer Marketing, 29 (2). pp. 125-135. ISSN 0736-3761 (doi:10.1108/07363761211206375)

Veloutsou, C., and Taylor, C. (2012) The role of the brand as a person to business to business brands. Industrial Marketing Management, 41 (6). pp. 898-907. ISSN 0019-8501 (doi:10.1016/j.indmarman.2012.02.004)

Veloutsou, C. (2011) Editorial. Journal of Brand Management, 18 (6). pp. 371-373. ISSN 1350-231X (doi:10.1057/bm.2011.15)

El-Manstrly, D., Paton, R., Veloutsou, C., and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16 (2). pp. 101-110. ISSN 1363-0539 (doi:10.1057/fsm.2011.9)

Jevons,, C., Veloutsou, C., Christodoulidis, G., and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 1309-0712 (doi:10.1016/j.jbusres.2009.10.005 )

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) Gender differences in supermarket choice: an expositional analysis in the presence of ignorance using CaRBS. European Journal of Marketing, 44 (1/2). pp. 267-290. ISSN 0309-0566 (doi:10.1108/03090561011008709)

Veloutsou, C. (2009) Brands as relationship facilitators in consumer markets. Marketing Theory, 9 (1). pp. 127-130. ISSN 1470-5931 (doi:10.1177/1470593108100068)

Veloutsou, C., and Moutinho, L. (2009) Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62 (3). pp. 314-322. ISSN 1309-0712 (doi:10.1016/j.jbusres.2008.05.010)

de Chernatony, L., Veloutsou, C., Christodoulides, G., and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62 (3). pp. 289-290. ISSN 1309-0712

Veloutsou, C., and Bian, X. (2008) A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817 (doi:10.1002/cb.231)

Veloutsou, C. (2008) Branding: a constantly developing concept. Journal of Brand Management, 15 (5). pp. 299-300. ISSN 1350-231X (doi:10.1057/bm.2008.2)

Bian, X., and Veloutsou, C. (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 211-222. ISSN 1350-231X (doi:10.1057/palgrave.bm.2550046)

Veloutsou, C. (2007) Idenifying the dimensions of the product-brand and consumer relationship. Journal of Marketing Management, 23 (1/2). pp. 7-26. ISSN 0267-257X (doi:10.1362/026725707X177892)

Davies, F., Veloutsou, C., and Costa, A. (2006) Investigating the influence of a joint sponsorship of rival teams on supporter attitudes and brand preference. Journal of Marketing Communications, 12 (1). pp. 31-48. ISSN 1352-7266 (doi:10.1080/13527260500264574)

Gilbert, R., and Veloutsou, C. (2006) A cross-industry comparison of customer satisfaction. Journal of Services Marketing, 20 (5). pp. 298-308. ISSN 0887-6045 (doi:10.1108/08876040610679918)

Veloutsou, C., and Ahmed, S.R. (2005) Perception of sex appeal in print advertising by young female Anglo-Saxon and second generation Asian-Islamic British. Journal of Promotion Management, 11 (2/3). pp. 91-111. ISSN 1049-6491 (doi:10.1300/J057v11n02_07)

O'Donnell, C., and Veloutsou, C. (2005) Exploring the effectiveness of taxis as an advertising medium. International Journal of Advertising, 24 (2). pp. 217-240. ISSN 0265-0487

Panigyrakis, G., Veloutsou, C., and Mylonakis, J. (2005) The role effectiveness of public relations managers in product and service firms in six European countries: background, activities, roles and work related factors. Global Review of Business and Economic Research, 1 (1). pp. 19-40. ISSN 0973-127X

Spais, G., and Veloutsou, C. (2005) Marketing analytics: managing incomplete information in consumer markets and the contribution of mathematics to the accountability of marketing decisions. South European Review of Business Finance and Accounting, 3 (1). pp. 127-150.

Veloutsou, C., Gilbert, G.R., Moutinho, L., and Goode, M.M.H. (2005) Measuring transaction-specific satisfaction in services: are the measures transferable across cultures? European Journal of Marketing, 39 (5/6). pp. 606-628. ISSN 0309-0566 (doi:10.1108/03090560510590737)

Veloutsou, C., Paton, R.A., and Lewis, J. (2005) Consultation and reliability of information sources pertaining to university selection: some questions answered? International Journal of Educational Management, 19 (4). pp. 279-291. ISSN 0951-354X (doi:10.1108/09513540510599617)

Veloutsou, C., Daskou, S., and Daskou, A. (2004) Are the determinants of bank loyalty brand specific? Journal of Financial Services Marketing, 9 (2). pp. 113-125. ISSN 1363-0539 (doi:10.1057/palgrave.fsm.4770146)

Veloutsou, C., Lewis, J., and Paton, R.A. (2004) University Selection: Information requirements and importance. International Journal of Educational Management, 18 (3). pp. 160-171. ISSN 0951-354X (doi:10.1108/09513540410527158)

Veloutsou, C. (2004) Brand failures: the truth about the 100 biggest branding mistakes of all time: Haig, M. (2003), Kogan Press. European Management Journal, 22 (1). p. 123. ISSN 0263-2373 (doi:10.1016/j.emj.2003.11.020)

Veloutsou, C., and Panigyrakis, G. (2004) Consumer Brand Managers' job stress, job satisfaction, perceived performance and intention to leave. Journal of Marketing Management, 20 (1/2). pp. 105-131. ISSN 0267-257X (doi:10.1362/026725704773041140)

Bradley, L., Brathwaite, T., Fent, T., Marktanner, M., and Veloutsou, C. (2004) Hosting the Olympics: business and the economy. Global Business and Economics Review - Anthology . pp. 602-613.

Gilbert, G.R., Veloutsou, C., Goode, M.M.H., and Moutinho, L. (2004) Measuring customer satisfaction in the fast food industry: a cross national approach. Journal of Services Marketing, 18 (5). pp. 371-383. ISSN 0887-6045 (doi:10.1108/08876040410548294)

Moutinho, L., Veloutsou, C., and Gioulistanis, E. (2004) Own labels choice criteria and perceived characteristics in Greece and Scotland: Factors influencing the willingness to buy. Journal of Product and Brand Management, 13 (4). pp. 228-241. ISSN 1061-0421 (doi:10.1108/10610420410546943 )

Veloutsou, C. (2003) Book review: Consuming behaviour by John Desmond (2003). Journal of Customer Behaviour, 2 (1). pp. 125-126. ISSN 1475-3928 (doi:10.1362/147539203764935417)

Veloutsou, C. (2002) 'Essential Qualitative Methods for Business and Management' by Les Oakshott. European Management Journal, 20 (6). pp. 711-712. ISSN 0263-2373 (doi:10.1016/S0263-2373(02)00127-5)

Veloutsou, C. (2002) Essential qualitative methods for business and management, Les Oakshott, Palgrave, 2001 (2nd edition). European Management Journal, 20 (6). pp. 711-712. ISSN 0263-2373 (doi:10.1016/S0263-2373(02)00127-5)

Veloutsou, C. (2002) Brand managers' expected and perceived responsibilities in the automobile industry. Journal of Brand Management, 9 (6). pp. 452-462. ISSN 1350-231X (doi:10.1057/palgrave.bm.2540092)

Moutinho, L., Davies, F., and Veloutsou, C. (2002) Futurecast in marketing: findings from an academic think tank. European Journal of Marketing, 36 (4). pp. 415-416. ISSN 0309-0566

Panigyrakis, G., Theodoridis, P., and Veloutsou, C. (2002) All customers are not treated equally: financial exclusion in isolated Greek islands. Journal of Financial Services Marketing, 7 (1). pp. 54-66. ISSN 1363-0539 (doi:10.1057/palgrave.fsm.4770072)

Veloutsou, C. (2002) Factors influencing the inclusion to the consideration set of a certain destination brand. Tourism Today, 2 . pp. 62-78.

Veloutsou, C., Saren, M., and Tzokas, N. (2002) Relationship Marketing: What if ...? European Journal of Marketing, 36 (4). pp. 433-449. ISSN 0309-0566 (doi:10.1108/03090560210417255 )

Veloutsou, C., and Panigyrakis, G. (2001) Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies. Journal of Strategic Marketing, 9 (3). pp. 233-251. ISSN 0965-254X (doi:10.1080/096525401301420152)

Panigyrakis, G.G., and Veloutsou, C. (2000) Problems and future of the brand management structure in the fast moving consumer goods industry: the viewpoint of brand managers in Greece. Journal of Marketing Management, 16 (1-3). pp. 165-184. ISSN 0267-257X (doi:10.1362/026725700785100424)

Panigyrakis, G.G., and Veloutsou, C. (1999) Brand managers in the pharmaceutical industry: are they any different? Journal of Product and Brand Management, 8 (6). pp. 497-512. ISSN 1061-0421 (doi:10.1108/10610429910299737)

Panigyrakis, G.G., and Veloutsou, C. (1999) Brand managers’ interfaces in different consumer goods industries. Journal of Product and Brand Management, 8 (1). pp. 19-37. ISSN 1061-0421 (doi:10.1108/10610429910257959)

Panigyrakis, G.G., and Veloutsou, C. (1999) Brand managers’ relations with industrial service providers in pharmaceutical and other companies. Journal of Business and Industrial Marketing, 14 (3). pp. 229-247. ISSN 0885-8624 (doi:10.1108/08858629910272256)

Panigyrakis, G.G., and Veloutsou, C. (1998) Sex-related differences of public relations managers in consumer goods companies in Greece and Italy. Women in Management Review, 13 (2). pp. 72-82. ISSN 0964-9425 (doi:10.1108/09649429810208747)

Book Sections

Dessart, L., Veloutsou, C., and Morgan-Thomas, A. (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER), Athens, pp. 63-78. ISBN 9786185065584

Pasternak, O., Veloutsou, C., and Morgan-Thomas, A. (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER), Athens, pp. 79-106. ISBN 9786185065584

Veloutsou, C., and Christodoulides, G. (2011) European Study of Brand Equity. In: Centeno, E. and Veloutsou, C. (eds.) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research, Athens. ISBN 9789609549691

Bazaki, E., and Veloutsou, C. (2010) Brand communities, subcultures of consumption, neo-tribes: a melange of terminology. In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research, Athens, Greece, pp. 163-180. ISBN 9789606672682

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) A Dempster-Shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligence Systems Using Soft Computing. Series: Studies in Fuzziness and Soft Computing (258). Springer, pp. 365-387. ISBN 9783642156052

El-Manstrly, D., Paton, R.A., and Veloutsou, C. (2010) Where is customer loyalty in the UK retail banking industry? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute of Education and Research (ATINER), Athens, Greece, pp. 131-148. ISBN 9789606672682

Moutinho, L., Beynon, M., and Veloutsou, C. (2010) A new dempster-shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligent Systems Using Soft Computing. Series: Studies in fuzziness and soft computing . Springer Verlag, Berlin, Germany, pp. 365-388. ISBN 9783642156052

Veloutsou, C. (2010) Le relazioni marca-consumatore. In: Petruzzellis, L. and Chebat, J.-C. (eds.) Comportamento del Consumatore: Teoria e Casi di Studio. Pearson Prentice Hall, Milan, Italy, pp. 137-159. ISBN 9788871926018

Veloutsou, C., and Chreppas, C. (2010) Factors affecting meeting participation intentions: the case of academic conference tourism. In: Kefalaki, M. and Tixier, D. (eds.) Challenges and Prospects in Tourism Research. ATINER, Athens, Greece, pp. 189-211. ISBN 9789606672941

Veloutsou, C., and Christodoulides, G. (2010) Brand equity: does personality congruence matter? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research, Athens, Greece. ISBN 9789606672682

Christodoulides, G., and Veloutsou, C. (2009) The impact of self-congruity and brand relationships on brand equity facets. In: Helfer, J.-P. and Nicolas, J.-L. (eds.) EMAC Conference (38 : 2009 : Nantes). European Marketing Academy , Nantes, France, p. 190.

Veloutsou, C. (2009) Introduction. In: Veloutsou, C. (ed.) Managing Small and Medium Firms in a Chaning Environment. ATINER, pp. 1-8. ISBN 9789606672620

Veloutsou, C. (2007) Brand identity, brand image and brand reputation for a country: some thoughts on Greece as a brand. In: Epitropoulos, M.F.G. (ed.) Issues on Tourism Policy. Athens Institute for Education and Research, Athens, Greece, pp. 65-80. ISBN 9789606672194

Veloutsou, C. (2007) E ellada os touristika proion: eponime tautoteta, eponime eikona kai eponime feme. In: Papanikos, (ed.) Touristika Themata. Athens Institute of Education and Research (ATINER), pp. 49-62.

Veloutsou, C., Saren, M., and Tzokas, N. (2005) Relationship marketing: what if...? In: Egan, J. and Harper, M. (eds.) Relationship Marketing. SAGE. ISBN 1412908663

Veloutsou, C. (2004) Two case studies. In: Petrochilos, G. (ed.) Management Economics: A European Text. McMillan, 152 - 154. ISBN 033399423X

Veloutsou, C., Daskou, S., and Kennedy, H. (2003) Ethics and advertising: how unethical guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? In: Veloutsou, C. (ed.) Communicating with Customers: Trends and Developments. Athens Institute of Education and Research (ATINER), Athens, Greece, pp. 77-94. ISBN 9789608782228

Panigyrakis, G., and Veloutsou, C. (1999) Pasta in Europe. In: Antonides, G. and van Raaij, F. (eds.) Cases in Human Behaviour. John Wiley, pp. 133-140. ISBN 9780471987819

Panigyrakis, G., and Veloutsou, C. (1999) Public relations management in bank and hotel industries in Greece. In: Current Issues in Services Marketing. Series: Discussion paper, 2 (1999/6). Nottingham University. Business School.

Panigyrakis, G., and Veloutsou, C. (1999) Teaching notes for the case study "Pasta in Europe". In: Instructors Manual of Cases in Consumer Behaviour. John Wiley, pp. 83-85.

Panigyrakis, G.G., and Veloutsou, C. (1998) Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered. In: Backhaus, K. (ed.) Contemporary Developments in Marketing. ESKA, Paris, pp. 521-534. ISBN 9782869116726

Edited Books

Grigoriou, N. and Veloutsou, C., (Eds.) (2014) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER), Athens. ISBN 9786185065584

Centeno, E. and Veloutsou, C., (Eds.) (2011) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research (ATINER), Athens. ISBN 9789609549691

Christodoulides, G., Veloutsou, C., Jevons, C., de Chematony, L. and Papadopoulos, N., (Eds.) (2010) Contemporary issues in brand research. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789606672682

Veloutsou, C., (Ed.) (2009) Managing Small and Medium Firms in a Changing Environment. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789606672620

Veloutsou, C., (Ed.) (2009) Marketing Management: From Theory to Implementation. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789606672613

Veloutsou, C., (Ed.) (2008) Advances in Entrepreneurship Research. Athens Institute of Education and Research (ATINER), Athens. ISBN 9789606672330

Veloutsou, C. and Papadopoulos, N., (Eds.) (2008) Marketing in Dynamic Environments: Contemporary Research Advances. Athens Institute for Education and Research. ISBN 9789606672309

Veloutsou, C., (Ed.) (2006) Managing the Development of SME's. Athens Institute of Education and Research (ATINER), Athens, Greece . ISBN 9789606672026

Papadopoulos, N. and Veloutsou, C., (Eds.) (2006) Marketing from the Trenches: Perspectives on the Road Ahead. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789606672064

Veloutsou, C. and Papanikos, G., (Eds.) (2004) The Modern Business Function and Environment. Athens Institute of Education and Research (ATINER) , Athens, Greece. ISBN 9789608833197

Veloutsou, C., (Ed.) (2003) Communicating with Customers: Trends and Developments. Athens Institute of Education and Research (ATINER) , Athens, Greece. ISBN 9789608782228

Papanikos, G. and Veloutsou, C., (Eds.) (2003) Global Issues of Business [3 vols.]. Athens Institute of Education and Research (ATINER), Athens, Greece. ISBN 9789608782228

Conference Proceedings

Dessart, L., Morgan-Thomas, A., and Veloutsou, C. (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, 21-23 May 2014, Indianapolis, IN.

Dessart, L., Veloutsou, C., and Morgan-Thomas, A. (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, 5-8 Aug 2014, Lima, Peru.

Dessart, L., Morgan-Thomas, A., and Veloutsou, C. (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, 9-11 Apr 2014, Hertfordshire, UK.

Veloutsou, C., and Arvaniti, G.M. (2014) Brands as socialising agents. In: 43rd European Marketing Academy Conference (EMAC), 3-6 Jun 2014, Valencia, Spain.

Veloutsou, C., and Arvaniti, G.M. (2014) Company initiated communities of fantasy and brands as relationship builders. In: 17th AMS World Marketing Congress, 5-8 Aug 2014, Lima, Peru.

Veloutsou, C., and Arvaniti, G.M. (2014) The role of online social interaction in the recommendation of a brand community. In: 2014 Academy of Marketing Science Annual Conference, 21-23 May 2014, Indianapolis, IN.

Veloutsou, C. (2013) Predicting disloyalty to a search Eengine: the role of satisfaction, brand relationship, reputation and the search engines features. In: 16th Biennial World Marketing Conference, 17-20 Jul 2013, Melbourne, Australia.

Veloutsou, C., and Christodoulides, G. (2013) Modelling the antecedents of consumer-brand relationship strength. In: 8th Global Brand Conference, AM SIG, 3-5 Apr 2013, Porto, Portugal.

Azar, S., and Veloutsou, C. (2012) Getting loyal to and relating with feminine brands. In: 41st European Marketing Academy Conference (EMAC), 22-25 May 2012, Lisbon, Portugal.

Christodoulides, G., Cadogan, J., Veloutsou, C., and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st European Marketing Academy Conference (EMAC), 22-25 May 2012, Lisbon, Portugal.

Tsiotsou, R., and Veloutsou, C. (2012) Tribe: measuring tribal behavior in service brands. In: MA SERVSIG 2012 International Service Research Conference, 7-9 June 2012, Helsinki, Finland.

Veloutsou, C., and Chreppas, C. (2012) Training or vacation? The academic conference tourism. In: 2nd Advances in Hospitality and Tourism Marketing & Management Conference, 31 May - 3 June 2012, Corfu.

Christodoulides, G., and Veloutsou, C. (2011) Getting to Grips with the Dimensions of Brand Equity: An Exploratory European Study Amongst Consultants and Managers. In: 7th Thought Leaders Conference on Brand Management, 11-12 March, Lugano, Switzerland. (Unpublished)

Tsiotsou, R., and Veloutsou, C. (2011) The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model. In: 40th European Marketing Academy Conference (EMAC), 24-27 May 2011, Ljubljana, Slovenia.

Veloutsou, C., and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, 27-29 April, Athens, Greece.

Veloutsou, C., and Tsiotsou, R. (2011) Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model. In: 7th Thought Leaders Conference on Brand Management, 11-12 March, Lugano, Switzerland.

Taylor, C., and Veloutsou, C. (2010) Country of Origin for b2b Brands: the Views of Various Players. In: 6th Thought Leaders Conference on Brand Management, 18-20 April, Lugano, Switzerland.

Veloutsou, C., and Chreppas, C. (2010) Factors Affecting Meeting Participation Intentions: the Case of Academic Conference Tourism. In: 39th European Marketing Academy Conference, 1-4 June 2010, Copenhagen, Denmark.

Veloutsou, C., and McAlonan, A. (2010) The Age Issue: Search Engines Satisfaction and Loyalty. In: 6th Thought Leaders Conference on Brand Management, 18-20 April, Lugano, Switzerland.

Veloutsou, C., and Morgan-Thomas, A. (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, 18-20 April 2010, Lugano, Switzerland.

Bazaki, E., and Veloutsou, C. (2009) Brand Communities, Subcultures of Consumption, Neo-tribes: a Melange of Terminology. In: 5th Thought Leaders International Conference on Brand Management, 6-7 April 2009, Athens, Greece.

Christodoulides, G., and Veloutsou, C. (2009) The Impact of Self Congruity and Brand Relationships on Brand Equity Facets. In: 38th European Marketing Academy Conference (EMAC), 26-29 May, Nantes, France.

El-Manstrly, D., Paton, R.A., and Veloutsou, C. (2009) Where is Customer Loyalty in the UK Retail Banking Industry? In: 5th Thought Leaders International Conference on Brand Management, 6-7 Apr 2009, Athens, Greece.

Veloutsou, C., and Christodoulidis, G. (2009) Brand Equity: Does Personality Congruence Matter? In: 5th Thought Leaders International Conference on Brand Management, 6-7 April 2009, Athens, Greece.

Veloutsou, C., and McAlonan, A. (2009) Searching on the Internet: What Will Make Teenagers Loyal to a Search Engine? In: 38th European Marketing Academy Conference (EMAC), 26-29 May 2009, Nantes, France.

Bazaki, E., and Veloutsou, C. (2008) Sport Related Factors, Brand Communities and Brand Relationship as Antecedents of Brand Equity. In: 4th Thought Leaders International Conference on Brand Management, 15-16 April 2008, Birmingham, UK.

Veloutsou, C. (2008) Brand Evaluation, Satisfaction and Trust as Predictors of Brand Loyalty: The Mediator-Moderator Effect of Brand Relationships. In: 4th Thought Leaders Conference on Brand Management, 15-16 April 2008, Birmingham, UK.

Alghamdi, A., Veloutsou, C., and Moutinho, L. (2007) Implicit Motivation and Outbound Tourism within the Context of Restricted Societies. In: 36th European Marketing Academy Conference (EMAC), 22-25 May, Reykjavík, Iceland.

Veloutsou, C., and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, 25-25 April, Birmingham, UK.

El-Manstrly , D., Veloutsou, C., and Moutinho, L. (2006) An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. In: 35th European Marketing Academy Conference (EMAC), 23-26 May, Athens, Greece.

Gilbert, R., Phau, I., and Veloutsou, C. (2006) Marketing Student Work Preferences. In: 35th European Marketing Academy Conference (EMAC), 23-26 May, Athens, Greece.

Veloutsou, C. (2006) The Role of the Overall Evaluation of Brands and Brand Relationship in the Development of Loyalty. In: 35th European Marketing Academy Conference (EMAC), 23-26 May, Athens, Greece.

Moutinho, L., Veloutsou, C., Gilbert, R., and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), 24-27 May, Milan, Italy.

Spais, G.B., and Veloutsou, C. (2005) Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions. In: 2005 HERCMA Conference, Sept. 22-24, Athens University of Economics & Business.

Veloutsou, C. (2005) Identifying the Dimensions of the Product-Brand and Consumer Relationship. In: 1st Annual International Colloquium on Critical Issues in Brand Management, 11 April, The Birmingham Business School.

Veloutsou, C., and Bian, X. (2005) Consumer’s Attitudes Towards Non-Deceptive Counterfeit Brands in the UK and China. In: 34th European Marketing Academy Conference (EMAC), 24-27 May, Milan, Italy.

Veloutsou, C., and Scott, A. (2005) Brand Expression and Brand Reputation: Developing Consistency. In: 34th European Marketing Academy Conference (EMAC), 24-27 May, Milan, Italy.

Bian, X., and Veloutsou, C. (2004) Perceived Risk When Purchasing Non-Deceptive Counterfeit Products. In: 33rd European Marketing Academy Conference (EMAC), 18-21 May 2004, Murcia, Spain.

Daskou, S., Veloutsou, C., and Tzokas, N. (2004) The Uncharted Territory of Respect for your Customers: A Critical Incident Approach. In: 33nd European Marketing Academy Conference (EMAC), 18-21 May 2004, Murcia, Spain.

Gilbert, R., Veloutsou, C., Moutinho, L., and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), 18-21 May 2004, Murcia, Spain.

Daskou, S., Veloutsou, C., and Daskou, A. (2003) Retail Banking Image and Customer Loyalty: The Greek Experience. In: 32nd European Marketing Academy Conference (EMAC), 20-23 May, Glasgow, UK.

Gilbert, R., Veloutsou, C., Goode, M., and Moutinho, L. (2003) A Cross-Industry Comparison of Customer Satisfaction (abstract). In: Academy of Marketing Science Ninth Biennial World Marketing Congress, June 11-14, Perth, Western Australia.

Veloutsou, C., Daskou, S., and Kennedy, H. (2003) Ethics and Advertising: How unethical the use of guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? (abstract). In: First International Conference on Business Economics, Management and Marketing, 2004, Athens, Greece .

Veloutsou, C., and Smyth, A. (2003) Towards the Identification of The Dimensions of The Relationship with the Brand. In: 32nd European Marketing Academy Conference (EMAC), 20-23 May, Glasgow, UK.

Panigyrakis, G., and Veloutsou, C. (2001) Public Relations Activities in the Services Sector. In: 30th European Marketing Academy Conference (EMAC), 8-11 May, Bergen, Norway.

Panigyrakis, G., and Veloutsou, C. (2001) Role Performance Differences of French and Japanese Consumer Product Managers. In: 30th European Marketing Academy Conference (EMAC), 8-11 May, Bergen, Norway.

Panigyrakis, G., Veloutsou, C., and Theodoridis, P. (2001) Banking Needs and Provided Bank Services in Isolated Islands in Greece. In: Academy of Marketing Annual Conference, July 2001, Cardiff, Wales. UK.

Veloutsou, C. (2001) Developing Brand Relationships. In: Academy of Marketing Annual Conference, July 2001, (Competitive Paper), Cardiff, Wales. UK.

Veloutsou, C. (2000) Organising the Marketing Activities in the Automobile Industry: Expected and Perceived Responsibilities of Marketing Personnel. In: Academy of Marketing Annual Conference, July 2000, Derby. UK.

Veloutsou, C., and Panigyrakis, G. (2000) Job Stressors and Work Outcomes of Consumer Brand Managers. In: 29th European Marketing Academy Conference (EMAC), 26 May, Rotterdam, The Netherlands.

Panigyrakis, G., and Veloutsou, C. (1999) Brand Manager’s Planning Role for Fast Moving Consumer Good Products. In: Academy of Marketing Science Ninth Biennial World Marketing Congress, June 23-26, Malta.

Panigyrakis, G., and Veloutsou, C. (1999) The Future of Brand Management Structure: The Brand Managers’ View. In: Academy of Marketing Annual Conference, July 1999, Stirling, Scotland, UK.

Panigyrakis, G., and Veloutsou, C. (1999) The Future of the Brand Management System. In: International Conference: Preparing the Manager of the 21st Century, 16-19 December, Thessaloniki, Greece.

Panigyrakis, G., Veloutsou, C., and Ventoura, Z. (1999) The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors. In: 28th European Marketing Academy Conference (EMAC), 11-14 May, Berlin, Germany.

Veloutsou, C. (1999) The Brand Management System: Past, Present and Future. In: Business and Economics Society International Conference, 22-26 July, Las Palmas, Canary Islands.

Panigyrakis, G., and Veloutsou, C. (1998) Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Science, Multicultural Marketing Conference, 17-20 September, Montreal, Canada.

Panigyrakis, G., and Veloutsou, C. (1998) Brand Managers as Co-ordinators of Brand’s Team in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Annual Conference, 8-10 July, Sheffield, UK.

Panigyrakis, G., and Veloutsou, C. (1998) Brand Manager’s Main Responsibilities in Different Consumer Goods Industri. In: 27th European Marketing Academy Conference (EMAC), 19-23 May, Stockholm, Sweden.

Panigyrakis, G., and Veloutsou, C. (1997) Interfaces of the Product/Brand Manager – A Cross Sector Analysis in Consumer Goods Companies. In: 26th European Marketing Academy Conference (EMAC), 19-23 May, Warwick, UK.

Panigyrakis, G., and Veloutsou, C. (1997) Men and Women as Public Relations Managers in Consumer Goods Industries in Greece and Italy: A comparison study of individual characteristics, role played, interfaces and difficulties encountered. In: International Marketing: New Frontiers and Tendencies, 13-19 October, Montpellier, France. (Unpublished)

Panigyrakis, G., and Veloutsou, C. (1995) The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors. In: 24th European Marketing Academy Conference (EMAC), 16-19 May, Paris, France.

This list was generated on Sun Nov 23 16:36:29 2014 GMT.