Professor Cleopatra Veloutsou

Professor of Brand Management (Management)

telephone: 01413304055
email: Cleopatra.Veloutsou@glasgow.ac.uk

R348 Level 1, Adam Smith Busines School, Gilbert Scott Building - East, Glasgow G12 8QQ

Biography

Cleopatra Veloutsou is a Professor of Brand Management in the University of Glasgow Adam Smith Business School in the UK. She holds an MBA and was awarded a PhD from the Athens University of Economics and Business in Greece.

Her primary research interest is on Brand Management. Over the years, she has worked in many areas in brand management such as brand centric relationships (brand relationships and brand communities), brand equity, brand co-creation and in many contexts, including consumer products, services, industrial products and luxury brands. She has also worked in Relationship Marketing and Marketing Communications.

In terms of research, Cleopatra has published over 60 articles in Academic Journals such as International Journal of Advertising, the Electronic Commerce Research and Applications, the International Business Review, the International Marketing Review, the Journal of Brand Management, the Journal of Business and Industrial Marketing, the European Journal of Marketing, the Journal of Business Research, the Journal of Industrial Marketing Management, the Journal of Marketing Management, the Journal of Product and Brand Management and the Journal of Services Marketing. She has been awarded the Highly Commended Award for her paper published in the European Journal of Marketing in 2005, the Outstanding Paper Award for her papers published in the Journal of Product & Brand Management in 2015 and 2019, the best paper award at the Global Brand Conference in 2016. Her research has had a significant academic impact, with several of her papers ranking among the top 5% of the most cited in prominent academic databases, including Scopus and the Web of Science (Clarivate). Since 2020, she has consistently ranked in the top 2% of the most cited academics globally according to the Stanford/Elsevier's Scientist Rankings. Additionally, her work has been recognised in bibliometric studies as highly influential within the subfields of brand engagement, brand-centric relationships and CCT .

Concerning the service to the research community, Cleopatra is the Editor in Chief of the Journal of Product and Brand Management, an Associate Editor of the Journal of Business Research and the Spanish Journal of Marketing, while she sits on the editorial board and has guest edited issues for a number of international academic journals. She is very active in conference organisation, either as a member of the academic committee, or as the conference Chair and she is invited regularly to give Key Note speeches in various events. She has also been awarded the Best Reviewer Award from the European Journal of Marketing in 2019 and the Journal of Service Theory and Practice in 2020, and the 21st International Marketing Trends Conference award in recognition of my career contribution to the discipline of marketing in 2022.

Externally, Cleopatra had visiting positions in various institutions, and in 2025 she is visiting with an official position the Aristotle University (Greece), the University of Coimbra (Portugal) and the University of West Attica (Greece)

She is teaching primarily Brand Management, Marketing Communications, Marketing Management and Management Research Methods at all levels.

Research interests

Cleopatra is a member of the School's Marketing research cluster.

Areas of expertise:

Brand management
Marketing management
Corporate identity

Recent professional involvement:

Co-Editor in Chief of the Journal of Product and Brand Management
Associate Editor of the Journal of Business Research
Head of the Marketing Research Unit of the Athens Institute of Education and Research (ATINER)

Consumer-brand relationships on an individual and collective level

Publications

List by: Type | Date

Jump to: 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1995

Number of items: 222.

2025

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 (2025) Brand Experience Relational Outcomes: Structured Abstract. In: 2025 AMS World Marketing Congress, Dijon, France, 2-4 July 2025, (Accepted for Publication)

Riahi Pour, Parichehr and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2025) My Experience Volunteering For Your Cause Enhances My Brand Knowledge and Inspires My Respect and Willingness to Further Support You: An Abstract. In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025, (Accepted for Publication)

Riahi Pour, Parichehr and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2025) Volunteering Role Attitude and Sense of Community: An Abstract. In: 2025 AMS World Marketing Congress, Dijon, France, 2-4 July 2025, (Accepted for Publication)

Ballester, Estefania, Ruiz, Carla, Rubio, Natalia and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2025) We match! Building online brand engagement behaviours through emotional and rational processes. Journal of Retailing and Consumer Services, 82, 104146. (doi: 10.1016/j.jretconser.2024.104146)

Tolunay, Asli and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2025) Don't make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon. Journal of Business Research, 187, 115060. (doi: 10.1016/j.jbusres.2024.115060)

Ballester, E., Ruiz Mafé, C., Rubio, N. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2025) Brand Meaning Components in Visual Brand-Generated Content: An Abstract. In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025, (Accepted for Publication)

Chevtchouk, Y., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 (2025) Brand Experience Relational Outcomes: An Abstract. In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025, (Accepted for Publication)

Kontoliou, I., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Panos, G. ORCID: https://orcid.org/0000-0003-2466-0444 (2025) Markers that Matter: Redefining Community Boundaries in Brand Management: An Abstract. In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025, (Accepted for Publication)

2024

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Ballester, Estefania (2024) A typology of brand knowledge associations projected in brand-generated signals: evidence from the restaurant industry. Journal of Product and Brand Management, (doi: 10.1108/JPBM-03-2024-5022) (Early Online Publication)

Fang, Xi, Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625 and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2024) Untangling the complex and idiosyncratic nature of tourist destination brand equity. Journal of Travel Research, (doi: 10.1177/00472875241268404) (Early Online Publication)

Chen, Hui, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Kostyk, Alena ORCID: https://orcid.org/0000-0003-2691-0603 (2024) Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions: An Abstract. AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress, Bel Ombre, Mauritius, 25-29 June 2024.

Ballester, Estefania, Ruiz-Mafe, Carla, Rubio, Natalia and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2024) I Want to Engage my Audience! the Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower’s Engagement Behavior: An Abstract. AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress, Bel Ombre, Mauritius, 25-29 June 2024.

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) On the antipodes of love and hate: the conception and measurement of brand polarization. Journal of Business Research, 179, 114687. (doi: 10.1016/j.jbusres.2024.114687)

Dong, Xinyu, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes. Academy of Marketing Science Conference, Coral Gables, Florida, USA, 22-24 May 2024.

Osuna Ramirez, Sergio Andres, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Drivers and Outcomes of Brand Polarization for Airlines Brands. Academy of Marketing Science Conference, Coral Gables, Florida, USA, 22-24 May 2024.

Dong, Xinyu, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Negative online brand engagement: Conceptualisation, scale development and validation. Journal of Research in Interactive Marketing, (doi: 10.1108/JRIM-09-2023-0303) (Early Online Publication)

2023

Ranfagni, Silvia, Rosati, Massimo and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2023) Patchworking Research Paradigms to Investigate the Brand in Virtual Spaces. In: XX SIM Conference, Florence, Italy, 20-21 October 2023,

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2023) Enlightening the brand building-audience response link. Journal of Brand Management, (doi: 10.1057/s41262-023-00331-y) (Early Online Publication)

Dwivedi, Y. K. et al. (2023) Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology and Marketing, 40(4), pp. 750-776. (doi: 10.1002/mar.21767)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Liao, Junyun (2023) Mapping brand community research from 2001 to 2021: assessing the field’s stage of development and a research agenda. Psychology and Marketing, 40(3), pp. 431-454. (doi: 10.1002/mar.21782)

Chevtchouk, Y., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 (2023) An Interdisciplinary-informed Brand Experience Scale. Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.

Dong, X., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2023) Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities. Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.

Kontoliou, I., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Panos, G. ORCID: https://orcid.org/0000-0003-2466-0444 (2023) Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues. Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.

Sharma, G., Taheri, B., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Rao, A. (2023) Exodus from Russia: How do Consumers Feel? Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.

2022

Davari, Arezoo, Iyer, Pramod, Guzmán, Francisco and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2022) The determinants of personal luxury purchase intentions in a recessionary environment. Journal of Marketing Management, 38(13-14), pp. 1401-1432. (doi: 10.1080/0267257X.2022.2035798)

Fang, X., Chatzipanagiotou, K. ORCID: https://orcid.org/0000-0001-5139-0625 and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2022) Destination Brand Associations. In: Buhalis, Dimitrios (ed.) Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing. ISBN 9781800377479

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338, Christodoulides, George and Guzmán, Francisco (2022) Charting research on international luxury marketing: Where are we now, and where should we go next? International Marketing Review, 39(2), pp. 371-394. (doi: 10.1108/IMR-04-2021-0154)

2021

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 (2021) Outcomes Across the Brand Ethical Continuum in Luxury Services. In: 2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding, Dubai and Sharjah, UAE, 15-16 November 2021,

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 (2021) The experience-economy revisited: an interdisciplinary perspective and research agenda. Journal of Product and Brand Management, 30(8), pp. 1288-1324. (doi: 10.1108/JPBM-06-2019-2406)

Dessart, Laurence and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2021) Augmenting brand community identification for inactive users: a uses and gratification perspective. Journal of Research in Interactive Marketing, 15(3), pp. 361-385. (doi: 10.1108/JRIM-11-2019-0191)

2020

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463, Dessart, Laurence and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2020) Digital ecosystem and consumer engagement: a socio-technical perspective. Journal of Business Research, 121, pp. 713-723. (doi: 10.1016/j.jbusres.2020.03.042)

Pedeliento, Giuseppe, Andreini, Daniela and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2020) Brand community integration, participation and commitment: a comparison between consumer-run and company-managed communities. Journal of Business Research, 119, pp. 481-494. (doi: 10.1016/j.jbusres.2019.10.069)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Black, Iain (2020) Creating and managing participative brand communities: the roles members perform. Journal of Business Research, 117, pp. 873-885. (doi: 10.1016/j.jbusres.2019.06.032)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338, Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625 and Christodoulides, GeorgE (2020) The consumer-based brand equity deconstruction and restoration process: lessons from unliked brands. Journal of Business Research, 111, pp. 41-51. (doi: 10.1016/j.jbusres.2019.12.029)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Ruiz-Mafe, Carla (2020) Brands as relationship builders in the virtual world: A bibliometric analysis. Electronic Commerce Research and Applications, 39, 100901. (doi: 10.1016/j.elerap.2019.100901)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2020) Brand negativity: a relational perspective on anti-brand community participation. European Journal of Marketing, 54(7), pp. 1761-1785. (doi: 10.1108/EJM-06-2018-0423)

2019

Dessart, Laurence, Aldás-Manzano, Joaquín and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2019) Unveiling heterogeneous engagement-based loyalty in brand communities. European Journal of Marketing, 53(9), pp. 1854-1881. (doi: 10.1108/EJM-11-2017-0818)

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, 28(5), pp. 614-632. (doi: 10.1108/JPBM-03-2018-1811)

Fang, X., Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625 and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2019) The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality. 22nd AMS World Marketing Congress, Edinburgh, UK, 9-12 July 2019.

Osuna Ramirez, Sergio Andres, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract. Academy of Marketing Science Annual Conference, Vancouver, Canada, 25-31 May 2019.

Dong, X., Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Negative Consumer Engagement. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

Khan, M.A., Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625 (2019) Consequences Towards Brands After a Service Failure: A Holistic View. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Dessart, Laurence (2019) Socialising In and Outside Online Brand Communities. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625, Christodoulides, George and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2019) Managing the consumer-based brand equity process: a cross-cultural perspective. International Business Review, 28(2), pp. 328-343. (doi: 10.1016/j.ibusrev.2018.10.005)

2018

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Delgado-Ballester, E. (2018) New challenges in brand management. Spanish Journal of Marketing, 22(3), pp. 254-271. (doi: 10.1108/SJME-12-2018-036)

Pedeliento, G., Adreini, D. and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2018) Brand Community Integration, Participation and Commitment: A Comparison Between Consumer-Run and Company-Managed Communities. 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italy, 3-4 Sept 2018. (Unpublished)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2018) Conceptualising and Operationalising Respect in Consumer-Brand Relationships. 21st Academy of Marketing Science World Marketing Congress (WMC), Porto, Portugal, 27-29 June 2018. (Unpublished)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Chatzipanagiotou, K. ORCID: https://orcid.org/0000-0001-5139-0625 and Christodoulides, G. (2018) The Consumer-Based Brand Equity Deconstruction and Restoration Process: Lessons from Unliked Brands. In: 8th Global Innovation and Knowledge Academy (GIKA), Valencia, Spain, 25-27 June 2018,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Dessart, L. and Aldas-Manzano, J. (2018) Heterogeneous Brand Engagement in Brand Communities. 47th European Marketing Academy Conference (EMAC), Glasgow, UK, 29 May - 1 June 2018. (Unpublished)

Osuna Ramirez, S.A., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 (2018) The Process of Brand Experience: An Interdisciplinary Perspective. In: 45th Academy of Marketing Science Annual Conference, Coronado Island, CA, USA, 24-26 May 2017, pp. 499-500. ISBN 9783319660226 (doi: 10.1007/978-3-319-66023-3_168)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Aimpitaksa, Jantakarn Bell (2018) The Lovemarks Effect. In: 45th Academy of Marketing Science Annual Conference, Coronado Island, CA, USA, 24-26 May 2017, pp. 259-260. ISBN 9783319660226 (doi: 10.1007/978-3-319-66023-3_94)

Beynon, Malcolm J., Moutinho, Luiz and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2018) An exposition of the role of consideration sets in a DS/AHP analysis of consumer choice. In: Moutinho, Luiz and Sokele, Mladen (eds.) Innovative Research Methodologies in Management: Volume I: Philosophy, Measurement and Modelling. Palgrave Macmillan: Cham, Switzerland, pp. 237-274. ISBN 9783319643939 (doi: 10.1007/978-3-319-64394-6_10)

2017

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Black, I. (2017) Brand Communities and the Roles of their Members. 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Current and Future Trends, Developments and Challenges, London, UK, 7-8 Sept 2017.

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3(3), pp. 305-332. (doi: 10.30958/ajbe.3.3.5)

Sahidi, D., Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2017) Ontological Foundation for Different Types of Value Creation Practices. 5th Naples Forum on Service, Naples, Italy, 6-9 June 2017.

Black, Iain and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2017) Working consumers: co-creation of brand identity, consumer identity and brand community identity. Journal of Business Research, 70, pp. 416-429. (doi: 10.1016/j.jbusres.2016.07.012)

Ruiz-Mafe, Carla, Aldas-Manzano, Joaquin and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (Eds.) (2017) Communicating Brands in an Increasingly Complex and Global Environment. Athens Institute of Education and Research: Athens. ISBN 9789605981709

Bian, Xuemei and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2017) Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China. In: Balmer, John M.T. and Chen, Weifeng (eds.) Advances in Chinese Brand Management. Series: Journal of brand management: advanced collections. Palgrave Macmillan, pp. 331-350. ISBN 9781352000108

Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulides, G. (2017) Managing the Consumer-Based Brand Equity Process Across Countries. AMA Global Marketing SIG, Havana, Cuba, 6-8 Apr 2017. (Unpublished)

Chevtchouk, Yanina, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Paton, Robert ORCID: https://orcid.org/0000-0002-6318-5730 (2017) Towards a definition of Brand Experience: an interdisciplinary perspective. In: 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017, pp. 127-134. ISBN 9789188357694

Dessart, Laurence and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2017) The Role of Self-Determination in Negative Brand Relationships: A Focus on the Apple Anti-Brand Community. 5th International Consumer-Brand Relationships Conference, Porto, Portugal, 18-20 May 2017. (Unpublished)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) Explaining Anti-brand Community Participation. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26(4), pp. 415-428. (doi: 10.1108/JPBM-04-2016-1150)

Ruiz-Mafe, Carla and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2017) Special issue on information flow and WOM in social media and online communities. Online Information Review, 41(7), pp. 902-904. (doi: 10.1108/oir-09-2017-0255)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338, Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625 and Christodoulides, G. (2017) Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Guzmán, Francisco (2017) The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management. Journal of Product and Brand Management, 26(1), pp. 2-12. (doi: 10.1108/JPBM-01-2017-1398)

2016

Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69(11), pp. 5479-5486. (doi: 10.1016/j.jbusres.2016.04.159)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2016) Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32(5-6), pp. 399-426. (doi: 10.1080/0267257X.2015.1130738)

Black, I. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2016) Working Consumers as Co-creators of the Brand Identity and the Brand Community Identity. In: 19th Academy of Marketing Science World Marketing Congress, Paris, France, 20-22 July 2016,

Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulides, George (2016) The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach. In: 6th Global Innovation and Knowledge Academy (GIKA 2016), Valencia, Spain, 20-23 March 2016, (Unpublished)

Dessart, L. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2016) The Central and Sufficient Role of Identification in Brand Communities. In: 44th Academy of Marketing Science Annual Conference, Orlanda, FL, USA, 18-21 May 2016,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Aldas-Manzano, J. and Ruiz-Mafe, C. (2016) The Dual Nature of Spreading Negative eWoM for Branded Offers: Emotional Reaction Or Social Response? In: 44th Academy of Marketing Science Annual Conference, Orlanda, FL, USA, 18-21 May 2016,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Black, I. (2016) Creating and Managing Brand Meaning: The Interaction and Roles of Brand Owners and Working Consumers. In: 19th International Corporate Identity Group (ICIG) Symposium, Essex, UK, 13-15 June 2016,

2015

Christodoulides, George, Cadogan, John W. and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2015) Consumer-based brand equity measurement: lessons learned from an international study. International Marketing Review, 32(3/4), pp. 307-328. (doi: 10.1108/IMR-10-2013-0242)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Consumer Engagement in an Online Brand Community: Development and Validation of a Scale. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Consumer engagement in online brand communities: a social media perspective. Journal of Product and Brand Management, 24(1), pp. 28-42. (doi: 10.1108/JPBM-06-2014-0635)

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

Ruiz-Mafe, Carla, Aldas-Manzano, Joaquin and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2015) The Effect of Negative Electronic Word of Mouth on switching Intentions: A Social Interaction Utility Approach. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)

Ruiz-Mafe, Carla, Aldas-Manzano, Joaquin and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2015) Understanding and Managing Negative eWom: The Role of Trust, Dissatisfaction and Negative Brand Relationships. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015, (Unpublished)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2015) Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships. Journal of Consumer Marketing, 32(6), pp. 405-421. (doi: 10.1108/JCM-02-2014-0878)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Chreppas, Chrisovalantis (2015) Training or vacation? The academic conference tourism. Tourismos, 10(1), pp. 101-130.

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338, Dessart, Laurence and Arvaniti, Georgia Maria (2015) The role of online social interaction in the recommendation of a game brand community. In: Parreno, Jose Marti, Ruiz Mafe, Carla and Scribner, Lisa (eds.) Engaging Consumers through Branded Entertainment and Convergent Media. Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Business Science Reference, An imprint of IGI Global: Hershey, PA, pp. 89-109. ISBN 9781466683426

2014

Dessart, Laurence, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, Hertfordshire, UK, 9-11 Apr 2014,

Grigoriou, Nicolas and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (Eds.) (2014) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens. ISBN 9786185065584

Dessart, L., Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,

Dessart, L., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, Nicolas and Veloutsou, Cleopatra (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 63-78. ISBN 9786185065584

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, Nicolas and Veloutsou, Cleopatra (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Arvaniti, G.M. (2014) Brands as socialising agents. In: 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, 3-6 Jun 2014,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Arvaniti, G.M. (2014) Company initiated communities of fantasy and brands as relationship builders. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Arvaniti, G.M. (2014) The role of online social interaction in the recommendation of a brand community. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,

2013

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2013) Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), pp. 21-27. (doi: 10.1016/j.jbusres.2011.07.019)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2013) Predicting disloyalty to a search Eengine: the role of satisfaction, brand relationship, reputation and the search engines features. In: 16th Biennial World Marketing Conference, Melbourne, Australia, 17-20 Jul 2013,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulides, G. (2013) Modelling the antecedents of consumer-brand relationship strength. In: 8th Global Brand Conference, AM SIG, Porto, Portugal, 3-5 Apr 2013,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Christodoulides, G. and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product and Brand Management, 22(3), pp. 238-248. (doi: 10.1108/JPBM-02-2013-0256)

2012

Azar, S. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2012) Getting loyal to and relating with feminine brands. In: 41st European Marketing Academy Conference (EMAC), Lisbon, Portugal, 22-25 May 2012,

Christodoulides, G., Cadogan, J., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st European Marketing Academy Conference (EMAC), Lisbon, Portugal, 22-25 May 2012,

Dessart, L., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2012) Brand communities and anti-brand communities: similarities, differences and implications for practitioners. Atiner Conference Paper Series, BUS2012-0337.

Tsiotsou, R. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2012) Tribe: measuring tribal behavior in service brands. In: MA SERVSIG 2012 International Service Research Conference, Helsinki, Finland, 7-9 June 2012,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Chreppas, C. (2012) Training or vacation? The academic conference tourism. In: 2nd Advances in Hospitality and Tourism Marketing & Management Conference, Corfu, 31 May - 3 June 2012,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and McAlonan, A. (2012) Loyalty and or disloyalty to a search engine: the case of young Millennials. Journal of Consumer Marketing, 29(2), pp. 125-135. (doi: 10.1108/07363761211206375)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Taylor, C. (2012) The role of the brand as a person to business to business brands. Industrial Marketing Management, 41(6), pp. 898-907. (doi: 10.1016/j.indmarman.2012.02.004)

2011

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2011) Editorial. Journal of Brand Management, 18(6), pp. 371-373. (doi: 10.1057/bm.2011.15)

Centeno, E. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Eds.) (2011) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research (ATINER): Athens. ISBN 9789609549691

Christodoulides, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2011) Getting to Grips with the Dimensions of Brand Equity: An Exploratory European Study Amongst Consultants and Managers. In: 7th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 11-12 March, (Unpublished)

El-Manstrly, D., Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730, Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16(2), pp. 101-110. (doi: 10.1057/fsm.2011.9)

Tsiotsou, R. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2011) The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model. In: 40th European Marketing Academy Conference (EMAC), Ljubljana, Slovenia, 24-27 May 2011,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulides, G. (2011) European Study of Brand Equity. In: Centeno, E. and Veloutsou, C. (eds.) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research: Athens. ISBN 9789609549691

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27-29 April,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Tsiotsou, R. (2011) Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model. In: 7th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 11-12 March,

2010

Jevons,, C., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Christodoulidis, G. and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63(11), pp. 1111-1112. (doi: 10.1016/j.jbusres.2009.10.005)

Christodoulides, G., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Jevons, C., de Chematony, L. and Papadopoulos, N. (Eds.) (2010) Contemporary issues in brand research. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789606672682

Bazaki, E. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2010) Brand communities, subcultures of consumption, neo-tribes: a melange of terminology. In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research: Athens, Greece, pp. 163-180. ISBN 9789606672682

Beynon, M.J., Moutinho, L. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2010) A Dempster-Shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligence Systems Using Soft Computing. Series: Studies in Fuzziness and Soft Computing (258). Springer, pp. 365-387. ISBN 9783642156052 (doi: 10.1007/978-3-642-15606-9_21)

Beynon, M.J., Moutinho, L. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2010) Gender differences in supermarket choice: an expositional analysis in the presence of ignorance using CaRBS. European Journal of Marketing, 44(1/2), pp. 267-290. (doi: 10.1108/03090561011008709)

El-Manstrly, D., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2010) Where is customer loyalty in the UK retail banking industry? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute of Education and Research (ATINER): Athens, Greece, pp. 131-148. ISBN 9789606672682

Moutinho, L., Beynon, M. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2010) A new dempster-shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligent Systems Using Soft Computing. Series: Studies in fuzziness and soft computing. Springer Verlag: Berlin, Germany, pp. 365-388. ISBN 9783642156052

Taylor, C. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2010) Country of Origin for b2b Brands: the Views of Various Players. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2010) Le relazioni marca-consumatore. In: Petruzzellis, L. and Chebat, J.-C. (eds.) Comportamento del Consumatore: Teoria e Casi di Studio. Pearson Prentice Hall: Milan, Italy, pp. 137-159. ISBN 9788871926018

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Chreppas, C. (2010) Factors Affecting Meeting Participation Intentions: the Case of Academic Conference Tourism. In: 39th European Marketing Academy Conference, Copenhagen, Denmark, 1-4 June 2010,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Chreppas, C. (2010) Factors affecting meeting participation intentions: the case of academic conference tourism. In: Kefalaki, M. and Tixier, D. (eds.) Challenges and Prospects in Tourism Research. ATINER: Athens, Greece, pp. 189-211. ISBN 9789606672941

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulides, G. (2010) Brand equity: does personality congruence matter? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research: Athens, Greece. ISBN 9789606672682

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and McAlonan, A. (2010) The Age Issue: Search Engines Satisfaction and Loyalty. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

2009

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2009) Brands as relationship facilitators in consumer markets. Marketing Theory, 9(1), pp. 127-130. (doi: 10.1177/1470593108100068)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L. (2009) Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62(3), pp. 314-322. (doi: 10.1016/j.jbusres.2008.05.010)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Ed.) (2009) Managing Small and Medium Firms in a Changing Environment. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789606672620

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Ed.) (2009) Marketing Management: From Theory to Implementation. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789606672613

Bazaki, E. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2009) Brand Communities, Subcultures of Consumption, Neo-tribes: a Melange of Terminology. In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 April 2009,

Christodoulides, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2009) The Impact of Self Congruity and Brand Relationships on Brand Equity Facets. In: 38th European Marketing Academy Conference (EMAC), Nantes, France, 26-29 May,

Christodoulides, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2009) The impact of self-congruity and brand relationships on brand equity facets. In: Helfer, J.-P. and Nicolas, J.-L. (eds.) EMAC Conference (38 : 2009 : Nantes). European Marketing Academy: Nantes, France, p. 190.

de Chernatony, L., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Christodoulides, G. and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62(3), pp. 289-290.

El-Manstrly, D., Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2009) Where is Customer Loyalty in the UK Retail Banking Industry? In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 Apr 2009,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulidis, G. (2009) Brand Equity: Does Personality Congruence Matter? In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 April 2009,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and McAlonan, A. (2009) Searching on the Internet: What Will Make Teenagers Loyal to a Search Engine? In: 38th European Marketing Academy Conference (EMAC), Nantes, France, 26-29 May 2009,

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2009) Introduction. In: Veloutsou, C. (ed.) Managing Small and Medium Firms in a Chaning Environment. ATINER, pp. 1-8. ISBN 9789606672620

2008

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Ed.) (2008) Advances in Entrepreneurship Research. Athens Institute of Education and Research (ATINER): Athens. ISBN 9789606672330

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Papadopoulos, N. (Eds.) (2008) Marketing in Dynamic Environments: Contemporary Research Advances. Athens Institute for Education and Research. ISBN 9789606672309

Bazaki, E. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2008) Sport Related Factors, Brand Communities and Brand Relationship as Antecedents of Brand Equity. In: 4th Thought Leaders International Conference on Brand Management, Birmingham, UK, 15-16 April 2008,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2008) Brand Evaluation, Satisfaction and Trust as Predictors of Brand Loyalty: The Mediator-Moderator Effect of Brand Relationships. In: 4th Thought Leaders Conference on Brand Management, Birmingham, UK, 15-16 April 2008,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2008) Branding: a constantly developing concept. Journal of Brand Management, 15(5), pp. 299-300. (doi: 10.1057/bm.2008.2)

Veloutsou, C ORCID: https://orcid.org/0000-0002-1373-6338 and Bian, X (2008) A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands. Journal of Consumer Behaviour, 7(1), pp. 3-20. (doi: 10.1002/cb.231)

2007

Bian, X. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14(3), pp. 211-222. (doi: 10.1057/palgrave.bm.2550046)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2007) Idenifying the dimensions of the product-brand and consumer relationship. Journal of Marketing Management, 23(1/2), pp. 7-26. (doi: 10.1362/026725707X177892)

Alghamdi, A., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L. (2007) Implicit Motivation and Outbound Tourism within the Context of Restricted Societies. In: 36th European Marketing Academy Conference (EMAC), Reykjavík, Iceland, 22-25 May,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2007) Brand identity, brand image and brand reputation for a country: some thoughts on Greece as a brand. In: Epitropoulos, M.F.G. (ed.) Issues on Tourism Policy. Athens Institute for Education and Research: Athens, Greece, pp. 65-80. ISBN 9789606672194

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2007) E ellada os touristika proion: eponime tautoteta, eponime eikona kai eponime feme. In: Papanikos (ed.) Touristika Themata. Athens Institute of Education and Research (ATINER), pp. 49-62.

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 25-25 April,

2006

Davies, F., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Costa, A. (2006) Investigating the influence of a joint sponsorship of rival teams on supporter attitudes and brand preference. Journal of Marketing Communications, 12(1), pp. 31-48. (doi: 10.1080/13527260500264574)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Ed.) (2006) Managing the Development of SME's. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789606672026

Papadopoulos, N. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Eds.) (2006) Marketing from the Trenches: Perspectives on the Road Ahead. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789606672064

El-Manstrly, D., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Moutinho, L. (2006) An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. In: 35th European Marketing Academy Conference (EMAC), Athens, Greece, 23-26 May,

Gilbert, R., Phau, I. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2006) Marketing Student Work Preferences. In: 35th European Marketing Academy Conference (EMAC), Athens, Greece, 23-26 May,

Gilbert, R. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2006) A cross-industry comparison of customer satisfaction. Journal of Services Marketing, 20(5), pp. 298-308. (doi: 10.1108/08876040610679918)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2006) The Role of the Overall Evaluation of Brands and Brand Relationship in the Development of Loyalty. In: 35th European Marketing Academy Conference (EMAC), Athens, Greece, 23-26 May,

2005

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Ahmed, S.R. (2005) Perception of sex appeal in print advertising by young female Anglo-Saxon and second generation Asian-Islamic British. Journal of Promotion Management, 11(2/3), pp. 91-111. (doi: 10.1300/J057v11n02_07)

Moutinho, L., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Gilbert, R. and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), Milan, Italy, 24-27 May,

O'Donnell, C. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2005) Exploring the effectiveness of taxis as an advertising medium. International Journal of Advertising, 24(2), pp. 217-240.

Panigyrakis, G., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Mylonakis, J. (2005) The role effectiveness of public relations managers in product and service firms in six European countries: background, activities, roles and work related factors. Global Review of Business and Economic Research, 1(1), pp. 19-40.

Spais, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2005) Marketing analytics: managing incomplete information in consumer markets and the contribution of mathematics to the accountability of marketing decisions. South European Review of Business Finance and Accounting, 3(1), pp. 127-150.

Spais, G.B. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2005) Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions. In: 2005 HERCMA Conference, Athens University of Economics & Business, Sept. 22-24,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2005) Identifying the Dimensions of the Product-Brand and Consumer Relationship. In: 1st Annual International Colloquium on Critical Issues in Brand Management, The Birmingham Business School, 11 April, pp. 3-6.

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Bian, X. (2005) Consumer’s Attitudes Towards Non-Deceptive Counterfeit Brands in the UK and China. In: 34th European Marketing Academy Conference (EMAC), Milan, Italy, 24-27 May,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Gilbert, G.R., Moutinho, L. and Goode, M.M.H. (2005) Measuring transaction-specific satisfaction in services: are the measures transferable across cultures? European Journal of Marketing, 39(5/6), pp. 606-628. (doi: 10.1108/03090560510590737)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 and Lewis, J. (2005) Consultation and reliability of information sources pertaining to university selection: some questions answered? International Journal of Educational Management, 19(4), pp. 279-291. (doi: 10.1108/09513540510599617)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Saren, M. and Tzokas, N. (2005) Relationship marketing: what if...? In: Egan, J. and Harper, M. (eds.) Relationship Marketing. SAGE. ISBN 1412908663

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Scott, A. (2005) Brand Expression and Brand Reputation: Developing Consistency. In: 34th European Marketing Academy Conference (EMAC), Milan, Italy, 24-27 May,

2004

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Daskou, S. and Daskou, A. (2004) Are the determinants of bank loyalty brand specific? Journal of Financial Services Marketing, 9(2), pp. 113-125. (doi: 10.1057/palgrave.fsm.4770146)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Lewis, J. and Paton, R.A. ORCID: https://orcid.org/0000-0002-6318-5730 (2004) University Selection: Information requirements and importance. International Journal of Educational Management, 18(3), pp. 160-171. (doi: 10.1108/09513540410527158)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2004) Brand failures: the truth about the 100 biggest branding mistakes of all time: Haig, M. (2003), Kogan Press. European Management Journal, 22(1), p. 123. (doi: 10.1016/j.emj.2003.11.020)[Book Review]

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Panigyrakis, G. (2004) Consumer Brand Managers' job stress, job satisfaction, perceived performance and intention to leave. Journal of Marketing Management, 20(1/2), pp. 105-131. (doi: 10.1362/026725704773041140)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Papanikos, G. (Eds.) (2004) The Modern Business Function and Environment. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789608833197

Bian, X. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2004) Perceived Risk When Purchasing Non-Deceptive Counterfeit Products. In: 33rd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,

Bradley, L., Brathwaite, T., Fent, T., Marktanner, M. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2004) Hosting the Olympics: business and the economy. Global Business and Economics Review - Anthology, pp. 602-613.

Daskou, S., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Tzokas, N. (2004) The Uncharted Territory of Respect for your Customers: A Critical Incident Approach. In: 33nd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,

Gilbert, G.R., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Goode, M.M.H. and Moutinho, L. (2004) Measuring customer satisfaction in the fast food industry: a cross national approach. Journal of Services Marketing, 18(5), pp. 371-383. (doi: 10.1108/08876040410548294)

Gilbert, R., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Moutinho, L. and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,

Moutinho, L., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Gioulistanis, E. (2004) Own labels choice criteria and perceived characteristics in Greece and Scotland: Factors influencing the willingness to buy. Journal of Product and Brand Management, 13(4), pp. 228-241. (doi: 10.1108/10610420410546943)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2004) Two case studies. In: Petrochilos, G. (ed.) Management Economics: A European Text. McMillan, 152 - 154. ISBN 033399423X

2003

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2003) Book review: Consuming behaviour by John Desmond (2003). Journal of Customer Behaviour, 2(1), pp. 125-126. (doi: 10.1362/147539203764935417)[Book Review]

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Ed.) (2003) Communicating with Customers: Trends and Developments. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789608782228

Papanikos, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Eds.) (2003) Global Issues of Business [3 vols.]. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789608782228

Daskou, S., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Daskou, A. (2003) Retail Banking Image and Customer Loyalty: The Greek Experience. In: 32nd European Marketing Academy Conference (EMAC), Glasgow, UK, 20-23 May,

Gilbert, R., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Goode, M. and Moutinho, L. (2003) A Cross-Industry Comparison of Customer Satisfaction (abstract). In: Academy of Marketing Science Ninth Biennial World Marketing Congress, Perth, Western Australia, June 11-14,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Daskou, S. and Kennedy, H. (2003) Ethics and advertising: how unethical guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? In: Veloutsou, C. (ed.) Communicating with Customers: Trends and Developments. Athens Institute of Education and Research (ATINER), Athens, Greece, pp. 77-94. ISBN 9789608782228

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Daskou, S. and Kennedy, H. (2003) Ethics and Advertising: How unethical the use of guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? (abstract). In: First International Conference on Business Economics, Management and Marketing, Athens, Greece, 2004,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Smyth, A. (2003) Towards the Identification of The Dimensions of The Relationship with the Brand. In: 32nd European Marketing Academy Conference (EMAC), Glasgow, UK, 20-23 May,

2002

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2002) Essential qualitative methods for business and management, Les Oakshott, Palgrave, 2001 (2nd edition). European Management Journal, 20(6), pp. 711-712. (doi: 10.1016/S0263-2373(02)00127-5)[Book Review]

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2002) 'Essential Qualitative Methods for Business and Management' by Les Oakshott. European Management Journal, 20(6), pp. 711-712. (doi: 10.1016/S0263-2373(02)00127-5)[Book Review]

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2002) Brand managers' expected and perceived responsibilities in the automobile industry. Journal of Brand Management, 9(6), pp. 452-462. (doi: 10.1057/palgrave.bm.2540092)

Moutinho, L., Davies, F. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2002) Futurecast in marketing: findings from an academic think tank. European Journal of Marketing, 36(4), pp. 415-416.

Panigyrakis, G., Theodoridis, P. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2002) All customers are not treated equally: financial exclusion in isolated Greek islands. Journal of Financial Services Marketing, 7(1), pp. 54-66. (doi: 10.1057/palgrave.fsm.4770072)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2002) Factors influencing the inclusion to the consideration set of a certain destination brand. Tourism Today, 2, pp. 62-78.

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Saren, M. and Tzokas, N. (2002) Relationship Marketing: What if ...? European Journal of Marketing, 36(4), pp. 433-449. (doi: 10.1108/03090560210417255)

2001

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Panigyrakis, G. (2001) Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies. Journal of Strategic Marketing, 9(3), pp. 233-251. (doi: 10.1080/096525401301420152)

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2001) Public Relations Activities in the Services Sector. In: 30th European Marketing Academy Conference (EMAC), Bergen, Norway, 8-11 May,

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2001) Role Performance Differences of French and Japanese Consumer Product Managers. In: 30th European Marketing Academy Conference (EMAC), Bergen, Norway, 8-11 May,

Panigyrakis, G., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Theodoridis, P. (2001) Banking Needs and Provided Bank Services in Isolated Islands in Greece. In: Academy of Marketing Annual Conference, Cardiff, Wales. UK, July 2001,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2001) Developing Brand Relationships. In: Academy of Marketing Annual Conference, (Competitive Paper), Cardiff, Wales. UK, July 2001,

2000

Panigyrakis, G.G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2000) Problems and future of the brand management structure in the fast moving consumer goods industry: the viewpoint of brand managers in Greece. Journal of Marketing Management, 16(1-3), pp. 165-184. (doi: 10.1362/026725700785100424)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2000) Organising the Marketing Activities in the Automobile Industry: Expected and Perceived Responsibilities of Marketing Personnel. In: Academy of Marketing Annual Conference, Derby. UK, July 2000,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Panigyrakis, G. (2000) Job Stressors and Work Outcomes of Consumer Brand Managers. In: 29th European Marketing Academy Conference (EMAC), Rotterdam, The Netherlands, 26 May,

1999

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) Brand Manager’s Planning Role for Fast Moving Consumer Good Products. In: Academy of Marketing Science Ninth Biennial World Marketing Congress, Malta, June 23-26,

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) The Future of Brand Management Structure: The Brand Managers’ View. In: Academy of Marketing Annual Conference, Stirling, Scotland, UK, July 1999,

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) The Future of the Brand Management System. In: International Conference: Preparing the Manager of the 21st Century, Thessaloniki, Greece, 16-19 December, pp. 67-75.

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) Pasta in Europe. In: Antonides, G. and van Raaij, F. (eds.) Cases in Human Behaviour. John Wiley, pp. 133-140. ISBN 9780471987819

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) Public relations management in bank and hotel industries in Greece. In: Current Issues in Services Marketing. Series: Discussion paper, 2 (1999/6). Nottingham University. Business School.

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) Teaching notes for the case study "Pasta in Europe". In: Instructors Manual of <i>Cases in Consumer Behaviour</i>. John Wiley, pp. 83-85.

Panigyrakis, G., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Ventoura, Z. (1999) The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors. In: 28th European Marketing Academy Conference (EMAC), Berlin, Germany, 11-14 May,

Panigyrakis, G.G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) Brand managers in the pharmaceutical industry: are they any different? Journal of Product and Brand Management, 8(6), pp. 497-512. (doi: 10.1108/10610429910299737)

Panigyrakis, G.G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) Brand managers’ interfaces in different consumer goods industries. Journal of Product and Brand Management, 8(1), pp. 19-37. (doi: 10.1108/10610429910257959)

Panigyrakis, G.G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) Brand managers’ relations with industrial service providers in pharmaceutical and other companies. Journal of Business and Industrial Marketing, 14(3), pp. 229-247. (doi: 10.1108/08858629910272256)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1999) The Brand Management System: Past, Present and Future. In: Business and Economics Society International Conference, Las Palmas, Canary Islands, 22-26 July,

1998

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1998) Brand Manager’s Main Responsibilities in Different Consumer Goods Industri. In: 27th European Marketing Academy Conference (EMAC), Stockholm, Sweden, 19-23 May,

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1998) Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Science, Multicultural Marketing Conference, Montreal, Canada, 17-20 September,

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1998) Brand Managers as Co-ordinators of Brand’s Team in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Annual Conference, Sheffield, UK, 8-10 July,

Panigyrakis, G.G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1998) Sex-related differences of public relations managers in consumer goods companies in Greece and Italy. Women in Management Review, 13(2), pp. 72-82. (doi: 10.1108/09649429810208747)

Panigyrakis, G.G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1998) Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered. In: Backhaus, K. (ed.) Contemporary Developments in Marketing. ESKA: Paris, pp. 521-534. ISBN 9782869116726

1997

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1997) Interfaces of the Product/Brand Manager – A Cross Sector Analysis in Consumer Goods Companies. In: 26th European Marketing Academy Conference (EMAC), Warwick, UK, 19-23 May,

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1997) Men and Women as Public Relations Managers in Consumer Goods Industries in Greece and Italy: A comparison study of individual characteristics, role played, interfaces and difficulties encountered. In: International Marketing: New Frontiers and Tendencies, Montpellier, France, 13-19 October, (Unpublished)

1995

Panigyrakis, G. and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (1995) The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors. In: 24th European Marketing Academy Conference (EMAC), Paris, France, 16-19 May,

This list was generated on Sun Jun 15 09:09:59 2025 BST.

Number of items: 222.

Articles

Dong, Xinyu, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Negative online brand engagement: Conceptualisation, scale development and validation. Journal of Research in Interactive Marketing, (doi: 10.1108/JRIM-09-2023-0303) (Early Online Publication)

Dwivedi, Y. K. et al. (2023) Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology and Marketing, 40(4), pp. 750-776. (doi: 10.1002/mar.21767)

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, 28(5), pp. 614-632. (doi: 10.1108/JPBM-03-2018-1811)

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3(3), pp. 305-332. (doi: 10.30958/ajbe.3.3.5)

Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69(11), pp. 5479-5486. (doi: 10.1016/j.jbusres.2016.04.159)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Consumer engagement in online brand communities: a social media perspective. Journal of Product and Brand Management, 24(1), pp. 28-42. (doi: 10.1108/JPBM-06-2014-0635)

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Chreppas, Chrisovalantis (2015) Training or vacation? The academic conference tourism. Tourismos, 10(1), pp. 101-130.

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2011) Editorial. Journal of Brand Management, 18(6), pp. 371-373. (doi: 10.1057/bm.2011.15)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2009) Brands as relationship facilitators in consumer markets. Marketing Theory, 9(1), pp. 127-130. (doi: 10.1177/1470593108100068)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2008) Branding: a constantly developing concept. Journal of Brand Management, 15(5), pp. 299-300. (doi: 10.1057/bm.2008.2)

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2002) Factors influencing the inclusion to the consideration set of a certain destination brand. Tourism Today, 2, pp. 62-78.

Book Sections

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, Nicolas and Veloutsou, Cleopatra (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2004) Two case studies. In: Petrochilos, G. (ed.) Management Economics: A European Text. McMillan, 152 - 154. ISBN 033399423X

Book Reviews

Edited Books

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Ed.) (2008) Advances in Entrepreneurship Research. Athens Institute of Education and Research (ATINER): Athens. ISBN 9789606672330

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (Ed.) (2006) Managing the Development of SME's. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789606672026

Conference or Workshop Item

Osuna Ramirez, Sergio Andres, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract. Academy of Marketing Science Annual Conference, Vancouver, Canada, 25-31 May 2019.

Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338, Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625 and Christodoulides, G. (2017) Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Conference Proceedings

Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Christodoulides, George (2016) The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach. In: 6th Global Innovation and Knowledge Academy (GIKA 2016), Valencia, Spain, 20-23 March 2016, (Unpublished)

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2001) Developing Brand Relationships. In: Academy of Marketing Annual Conference, (Competitive Paper), Cardiff, Wales. UK, July 2001,

This list was generated on Sun Jun 15 09:09:59 2025 BST.

Supervision

Supervisory interests

Cleopatra is interested in supervising PhD researchers in the area of brand management. In particular she is keen to work in projects focusing on brands as relationship builders (brand relationships and brand communities), brand strength, internal branding and brand support, but also other cutting-edge topics in brand management.

PhD researchers working with Cleopatra have achieved publications from their PhD in internationally recognised journals, including the European Journal of Marketing, the Journal of Marketing Management, the Journal of Product and Brand Management, the Journal of Brand Management, the Journal of Consumer Behaviour and the Journal of Financial Services Marketing and have presented their work at prestigious international conferences, including the Academy of Marketing Science (AMS), Word Marketing Congress (WMC), European Marketing Academy (EMAC) and Global Brand Conference (AM). Papers produced from the PhD work of these PhD researchers has been awarded for their contribution to the field.

Chen, Hui
The Influence of Consumer-brand Relationship on Brand Self-expressiveness and Consumer Ethnocentrism.
Kontoliou, Ioanna
Research topic: Brand communities: new forms of brand co-ownership - the case of crowdfunding communities

Past supervision

"The impact of Service Recovery on Consumer-Based Brand Equidy (CBBE)"
"Brand Polarization: Conceptualisation, Antecedents and Outcomes"
"Strategic value innovation model - identifying value co creation from experience"
"Examining the interrelationships between the four stages of customer loyalty: A mixed method approach"
"Consumer engagement in online brand communities"
"Electronic Word of Mouth in Online Brand Communities: Drivers and Outcomes"
“Explicit and Implicit Motivation Towards Outbound Tourism: A Study of Saudi Tourists”
“The effects of brands and country of origin on consumers’ buying intention in Saudi Arabia”

Teaching

Currently teaching

International Brand Management (MSc)
Corporate Branding Image and Communication (MBA)
Marketing Communications (MA and MSc)

Previously taught

Marketing Communications (MA)
Marketing Management (MBA)
Marketing Research (MA)
Strategic Marketing (MA)
Management Research Methods (MA)

Additional information

Editor in Chief of Academic Journals

Journal of Product and Brand Management (2013-)

Associate Editor of Academic Journals

Journal of Business Research (2019-)

Editorial Advisory Board Member of Academic Journals

International Journal of Consumer Studies (2020-)
Tourism Review (2021-)

Member of the Reviewing Board of Academic Journals

European Journal of Marketing (2003-)
Journal of Brand Management (2008-)
Journal of Service Theory and Practice (2014-)
International Journal of Export Marketing (2015-)
Sport, Business and Management: An International Journal (2016-)
Journal of Integrated Information Management (2017-)
The Italian Marketing Journal (2019-)

Involvement in Organisation of Conferences

Co-Chair of the 9th International Conference on Contemporary Marketing issues, 3-5 September 2021 (online event).

Chair of the 8th Colloquium in Branding, organised by the Athens Institute for Education and Research (ATINER), 26-29 July 2021 (online event).

Chair of the 19th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), 28-30 June 2021 (online event).

Co-Chair of the 8th International Conference on Contemporary Marketing issues, 11-13 September 2020 (online event).

Chair of the 7th Colloquium in Branding, organised by the Athens Institute for Education and Research (ATINER), 27-28 July 2020 (online event).

Chair of the 18th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), 29-30 June 2020 (online event).

Chair of the 6th Colloquium in Branding, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 29-30 July & 1 August. (2019)

Co-Chair of the Product and Brand Management track, Academy of Marketing Science World Marketing Congress, Academy of Marketing Science, Edinburgh, UK, 9-12 July 2019. (2019)

Chair of the 17th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 1-4 July. (2019)

Co-Chair of the Product and Brand Management track, Academy of Marketing Science Conference, Vancouver, Canada, 25-31 May 2019. (2019)

Chair of the 6th Colloquium in Branding, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 30 July - 3 August. (2018)

Chair of the 16th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 2-6 July. (2018)

Co-Chair of the Special Session in Sensory Branding, 21st Academy of Marketing Science World Marketing Congress, Academy of Marketing Science, Porto, Portugal, 27-29 July. (2018)

Co-Chair of the Product and Brand Management track, 21st Academy of Marketing Science World Marketing Congress, Academy of Marketing Science, Porto, Portugal, 27-29 July. (2018)

Track co-Chair of the Product and Brand Management Track of the 47th European Academy of Marketing Conference (EMAC), Glasgow, UK, 29 May - 1 June. (2018)

Chair of the 5th Colloquium in Branding, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 24-27 July. (2017)

Chair of the 15th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 26-29 June. (2017)

Chair of the 4th Colloquium in Branding, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 25-28 July. (2016)

Chair of the 14th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 27-30 June. (2016)

Chair of the 14th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 27-30 June. (2015)

Chair of the 3rd Colloquium in Branding, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 25-28 July. (2015)

Track co-Chair of the Product and Brand Management Track of the 18th Academy of Marketing Science World Marketing Congress (WMC), Academy of Marketing Science (AMS), Bari, Italy, 14-18 July. (2015)

Chair of the 13th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 29-30 June & 1-2 July. (2015)

Member of the organising committee of the 7th Annual International Conference on Business and Society in a Global Economy, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 18-21 December. (2014)

Member of the organising committee of the 10th Annual International Conference on Small and Medium Sized Enterprises: Management–Marketing–Economic Aspects, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 18-31 July. (2014)

Chair of the 2nd Colloquium in Branding, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 18-31 July. (2014)

Chair of the 13th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 30 June & 1-3 July. (2014)

Chair of the 1st Annual International Colloquium on Branding, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 29-31 July & 1 August. (2013)

Member of the organising committee of the 10th Annual International Conference on Small and Medium Sized Enterprises: Management – Marketing – Economic Aspects, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 29-31 July & 1 August. (2013)

Chair of the 11th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 1-2 July. (2013)

Member of the organising committee of the International Conference on Tourism and Hospitality Management, organised by Action for the Development of Tourism and Tourist Education (DR.A.T.T.E.), Athens, Greece, 27-29 June. (2013)

Member of the organising committee of the 12th Annual International Conference on Communication and Mass Media, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 13-16 May. (2013)

Member of the organising committee of the 6th Annual International Conference on Business and Society in a Global Economy, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 17-20 December. (2012)

Member of the Scientific Committee, International Conference on Entrepreneurship and Business Management 2012 (ICEBM 2012), Tarumanagara University, Jakarta, Indonesia, 18-19 October. (2012)

Member of the organising committee of the 9th Annual International Conference on Small and Medium Sized Enterprises: Management–Marketing–Economic Aspects, Athens, Greece, 30-31 July & 1-2 August. (2012)

Chair of the 10th International Conference on Marketing, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 2-5 July. (2012)

Member of the organising committee of the 9th International Conference on Tourism, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 11-14 June. (2012)

Member of the Scientific Committee, The 2nd Advances in Hospitality and Tourism Marketing & Management, Corfu, Greece, 29 May – 3 June. (2012)

Member of the organising committee of the 5th Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), December 19-22. (2011)

Member of the organising committee of the 8th International Conference on Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 1-4. (2011)

Chair of the 9th International Conference on Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), Athens, Greece, 4-7 July 2011. (2011)

Member of the Organising Committee of the 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27-29 April. (2011)

Member of the Steering Committee of the 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, 10-12 March. (2011)

Member of the organising committee of the 4th Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), December 20-23. (2010)

Member of the Organising Committee of the 7th International Conference On Small And Medium Sized Enterprises: Management - Marketing - Economic Aspects, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 2-5. (2010)

Chair of the 8th International Conference on Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 5-8. (2010)
Member of the organising committee of the 5th International Conference on Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 1-4. (2010)

Member of the Steering Committee of the 6th Thought Leaders International Conference on Brand Management, Lugano, Switcherland, 18-20 April. (2010)

Member of the organising committee of the 3th Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), October 16-19. (2009)

Chair of the 5th International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 10-13. (2009)

Chair of the 6th International Conference on Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 6-9. (2009)

Member of the organising committee of the 4th International Conference On Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 2-5. (2009)

Chair of the Steering Committee of the 5th Thought Leaders International Conference on Brand Management, University of Glasgow, Birmingham University & Athens Institute for Education and Research (ATINER), 6-7 April, Athens, Greece. (2009)

Member of the organising committee of the 2nd Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), October 17-20. (2008)

Chair of the 6th International Conference on Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 7-10. (2008)

Member of the organising committee of the 4th International Conference On Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 3-6. (2008)

Member of the Steering Committee of the 4th Thought Leaders International Conference on Brand Management, Birmingham, Birmingham University, 25-25 April 2007. (2008)

Member of the organising committee of the 1st Biannual International Conference on Strategic Developments in Services Marketing, Chios, Greece, Jointly Organised by the University of Aegean and the University of Glasgow, September 27-29. (2007)

Member of the organising committee of the International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), December 19-22. (2007)

Chair of the 4th International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), August 6-9. (2007)

Member of the organising committee of the 3rd International Conference On Tourism, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 5-8. (2007)

Chair 5th International Conference On Marketing, Athens, Greece, organised by the Athens Institute for Education and Research (ATINER), July 2-5. (2007)

Member of the Steering Committee of the 3rd Thought Leaders International Conference on Brand Management, Birmingham, Birmingham University, 25-25 April 2007. (2007)

Chair of the 3rd International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Lefkada, Greece, organised by the Athens Institute for Education and Research (ATINER), August 29-31. (2006)

Dr Cleopatra Veloutsou

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