Professor Gillian Doyle
- Professor of Media Economics (Theatre, Film and Television Studies)
Gillian Doyle is Director of the Centre for Cultural Policy Research. She is an economist with special interest in media and cultural industries. Gillian worked as a media equities analyst for a leading Swiss bank and in financial journalism prior to setting up the UK’s first Masters programme in the area of media management and economics. She now leads the MSc in Media Management at the University of Glasgow and is one of the main contributors to the core teaching in this subject area. Gillian was awarded the European Media Management Association (EMMA) prize for outstanding contribution to scholarship in 2014.
Gillian’s research interests encompass media economics and media and cultural policy. Her work on the economics of mass media and on media ownership has been translated and published in several languages. She is on the editorial boards of the Journal of Media Economics, Journal of Cultural Economics, the International Journal on Media Management, Journalism: Theory Practice Criticism and Journal of Media and Cultural Politics.
Gillian is Principal Investigator on Television Production in Transition: Independence, Scale and sustainability (2017-2020) an ESRC-funded project that examines crucial transformations in the structure of ownership of the television production sector.
Gillian is also Lead Investigator on 'Converging Technologies and Windowing Strategies', a work package (2014-16) which forms part of the programme for the Centre for Creativity, Regulation, Enterprise & Technology (CREATe), the RCUK Centre for Copyright and New Business Models for the Creative Economy. This project investigates how the strategies deployed by television companies in order to maximise returns from their intellectual property assets are being reshaped by the transition to a more complex, multi-layered, competitive and globalized digital distribution environment.
Gillian was Principal Investigator on 'Multi-platform media and the digital challenge: Strategy, Distribution and Policy' a major research project on economic and policy aspects of digital media convergence funded by the ESRC (2012-2015). Gillian was also Principal Investigator on an AHRC-funded project (2012-2015) that investigated the history of the UK Film Council and analysed the policy implications of its closure for film in the digital era.
She was elected President of the Association for Cultural Economics International (ACEI) – an association of scholars, policy makers, arts practitioners and others interested in economic aspects of cultural enterprises and industries – from 2008 - 2010. She has also been Treasurer and Membership Secretary of MeCCSA - the UK-wide trade association for HE professionals in media, communication and cultural studies - and served on the organisation's Executive Committee (by election) from 2003 - 2010.
Gillian is a member of the European Expert Network on Culture and Audiovisual (EENCA) which, funded by the European Commission's DG Education and Culture, has been appointed (2016 - 2018) to provide research-based advice that supports the development of cultural and audiovisual policies in the European Union.
Gillian has been appointed to the Scientific Committee for the EU-funded Centre for Media Pluralism and Media Freedom (CMPF) at the European University Institute in Florence. She acted as Supervisor for the Report of the High Level Group on 'EU competencies in respect of media pluralism and media freedom' published in 2013. She served as a member of the quality control team for a major EU-funded research study on the use of Media Pluralism Indicators in Member States in 2009. She has also worked as a consultant for the Council of Europe’s Committee of Experts on Media Concentrations and Pluralism (MM-CM).
Gillian was a Visiting Professor of Media Economics at the Institute for Media and Communications (IMK), University of Oslo from 2004 to 2014. Since 2014, she has been a Guest Professor on the Máster Ejecutivo en Gestión de Empresas de Comunicación (MEGEC) - the Executive Media MBA - offered by the Faculty of Communications at the University of Navarra. She has previously taught at the University of Paris 1 Sorbonne as part of the Master 2 Droit, économie et gestion de l'audiovisuel.
- 2017-20: Principal Investigator, 'Television Production in Transition: Independence, Scale and Sustainability', ESRC-funded Research Grant.
- 2015-16: Lead Investigator, 'Converging Technologies and Windowing Strategies' a CREATe work package.
- 2012-15: Principal Investigator, ‘Multi-platform media and the digital challenge: strategy, distribution and policy’, ESRC Research Grant.
- 2012-15: Principal Investigator, ‘The UK Film Council: a case study of film policy in Transition’, AHRC Research Grant.
- 2012-16: Co-Investigator, Centre for Creativity, Regulation, Enterprise & Technology (CREATe), RCUK Centre for Copyright and New Business Models for the Creative Economy.
- 2011-12: Principal Investigator, ‘Audiovisual Trade and Cultural Policy’, OECD commission.
Gillian has previously supervised research projects on economic, management and policy aspects of media and cultural industries and she welcomes new PhD applications in these areas.
Current PhD students:
- Helen Huang: Digital interactivity and the newspaper industry in China
- Nicola Johnson: Broadcasting in Scotland, 2014 and beyond
- Angela Esposito: Television formats and localization
- Qin Bi: Use of Soft Power in Europe
- Norma Ahmed: News Journalism
- Course Director of the MSc in Media Management
- Member of University of Glasgow Research Planning & Strategy Committee
- Member School of Culture and Creative Arts, School Management Committee
- Member of European Expert Network on Culture and Audiovisual (EENCA) appointed by European Commission (2016 - 2018) to provide advice on development of policy in these sectors.
- Fellow of the Royal Society of Arts
- 2008-2010 President of the Association for Cultural Economics International (ACEI) – an association of scholars, policy makers, arts practitioners and others interested in economic aspects of cultural enterprises and industries.
- 2003-2010 Treasurer and Membership Secretary of MeCCSA - the UK-wide trade association for HE professionals in media, communication and cultural studies - and served on the organisation's Executive Committee (by election).
- Member of Scientific Committee from the EU-funded Centre for Media Pluralism and Media Freedom (CMPF) at the European University Institute in Florence.
- Member of the Advisory Board for the Vrije Universiteit Brussel Strategic Research Programme (SRP) on ‘Towards a Sustainable Media Ecology’ 2013-2017.
- Supervisor of an independent policy study, written at the request of the European Commission and published in 2013, on 'European Union competencies in respect of media pluralism and media freedom'.
- Member of the quality control team for a major EU-funded research study on the use of Media Pluralism Indicators in member states.
- Consultant for the Council of Europe’s Committee of Experts on Media Concentrations and Pluralism (MM-CM).
- Author of 'Audiovisual Services: International Trade and Cultural Policy' an expert study commissioned by the OECD in 2011.
- Editorial board of: the Journal of Media Economics, the International Journal on Media Management, Media and Cultural Politics, Journalism: Theory, Practice & Criticism and Journal of Cultural Economics.
- External Examiner for the MA in Media and Creative Enterprise at the University of Warwick (2009 - 2013).
- External Examiner for the MA Global Media Business and the MA Media Management at the University of Westminster (2014 - date).