University's External Relations
Published: 22 October 2014
The University of Glasgow's External Relations Policy is now available. It follows an internal audit last year which examined external relations management and an accompanying wide consultation among University staff.
The University of Glasgow's External Relations Policy is now available. It follows an internal audit last year which examined external relations management and an accompanying, wide consultation among University staff.
Now all colleagues are being invited to comply with the five principles outlined in the policy:
- A strategic approach to institution-level external relations to be implemented across the entire University and relationships with supporters and external partners to be appropriately managed for the long term.
- External relations activities to be conducted in a highly ethical and collaborative spirit - in line with the University’s values of integrity, credibility, openness and success - and conflicting or inappropriate approaches to external parties to be avoided.
- University of Glasgow staff engaged in external relations activities to conduct themselves as ambassadors for the entire University and not to bring the University into disrepute.
- Contact details for institution-led communications to be maintained on Raiser’s Edge, or CRM in relation to Applicant Relations Management, and used in line with Data Protection and Privacy and Electronic Communications Regulations.
- Careful consideration to be given to the external sharing of information about the University to ensure that such information is appropriate, accurate and is not shared where it is commercially sensitive or in breach of data protection legislation. (If in doubt, advice should be sought. For instance, requests for supply of financial information should be routed through Head of Finance for verification and, in other instances, the Data Protection and Freedom of Information Office will be happy to provide advice on the appropriateness of information sharing).
Alongside these principles a reference guide has been collated that should help with awareness of existing processes and procedures and the relevant areas of the University to liaise with when engaging in external relations activities.
It is planned that the External Relations Policy will be reviewed after 12 months, however requests for amendments to the reference guide in the interim should be clearly marked and e-mailed to:
First published: 22 October 2014
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