Branding the Distinctive City
Branding the Distinctive City
Place promotion has become an integral component of the ‘New Conventional Wisdom’ underpinning neo-liberal urban policy. Its recent incarnation, spanning more than two decades, has seen its evolution from general advertising campaigns to the use of sophisticated marketing techniques targeting niche markets and the development of city branding. Yet, as much as it has become universal practice, the promotion of place continues to be problematic, not only because in an environment in which policy emulation is (too?) commonplace, branding needs to convey persuasively the distinctiveness of the city, but it needs to do so in ways that are more inclusive of the multiple ways in which cities are imagined and experienced.
- Evolving practices – from city advertising to city branding
- Emblematic infrastructure and place making
- Cultural regeneration and place promotion
- Inclusion and city branding
- Evaluating place promotion and city branding
Contact: Ronan Paddison [Email: rpaddison@ges.gla.ac.uk]
Branding the Distinctive City
1. Eva Cermáková: Urban Festivities and Culture”s Events as Instruments of Urban Revitalization and Development
2. Nathaniel Coleman: What Makes a City Distinctive?
3. Brian Doucet: Panacea or Urban Problem?: Understanding the Impact of Flagship Regeneration
4. Jasper Eshuis: Branding as Coproduction in Public Management
5. Hanna Harris: On Streets and Screens - Challenging the European Creative City
6. Edna Hernandez Gonzalez: Branding City by Night in the World Heritage Cities: the Case of Lyon, France
7. Mervi Ilmonen: From Identity Building to Branding: the Case of the City of Helsinki
8. John McCarthy: Re-Branding ‘Cultural Quarters’: Evidence-Based Policy?
9. John Onyango: The Social and Culture Life in the City Centre of Nairobi
10. Anna Pawlikowska-Piechotka: The Contribution of Tourism to the Industrial Heritage Recovery and New Quality Environment of the East European Cities (Poland)
11. Deborah Peel: Branding the Breeze - Delivering a Strap-Line
12. Max Rousseau"The Inhabitant of the Entrepreneurial City must be Entrepreneurial" - Branding the Shrinking City as a Creative One Through Local Population Participation
13. Ragnhild Skogheim: Cultural Heritage and Urban Transformation
14. Alberto Vanolo: The Hyper-Real Urban Landscape: Rrepresentations of Turin in the Eyes of Foreign Investors
15. Elsa Vivant: Global Museums and Local Development Strategies