Marketing Seminar Series. "Negative memorability of consumer experiences in tourism"
Published: 27 March 2024
09 May 2024. Claudia Correa, University of Valencia
Claudia Correa, University of Valencia
"Negative memorability of consumer experiences in tourism"
Thursday, 09 May 2024. 10:30-12:00
Room 141, Adam Smith Business School & PGT Hub
Abstract
Tourism is always portrayed in an idyllic manner, especially on social media, but what about the less pleasant experiences that remain etched in consumer memories? Which mechanisms tie tourists' emotions with a specific situation, their memories, and their storytelling associated with that experience? And what happens when those emotions, memories, and stories are negative? The aim of this exploration is to expand our understanding of negative memorability in tourism and the role that immersive technologies can play to address negative memories.
Bio
Claudia Correa is an industrial designer turned marketing academic. She has taught a wide range of classes in Bogotá since 2015, including business administration, marketing, and graphic design, among others. For the past 2 years, Claudia has been working on her PhD degree in Marketing at Universitat de València in Spain. Her work focuses on the convergence of tourism, design, marketing, and technology, as she endeavors to embrace a holistic perspective within her research.
For further information, please contact business-school-research@glasgow.ac.uk
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First published: 27 March 2024