University of Glasgow - MyGlasgow - UX Framework - Explore

explore

User research, the starting point for every UX design project, is a step you cannot afford to skip. You can choose to start your project from Discover or Explore, or both depending on how much you know about your users. In Explore methods you will include diverse users in tests and track usability over time.

→ Guidance for recruiting your users

Methods

Cognitive Mapping

Uncover your users' mental models

Guerilla Testing

View a reproduction of a user’s interaction with a website or web application

Usability Testing

Evaluating a product or service by testing it with representative users

User Interviews

Get a glimpse into how your users interact with your product

Card Sorting

Help design or evaluate the information architecture of a site

Top Tasks Management

Structure your website around what matters to your users

Net Promoter Scale

Gauge customer loyalty, satisfaction, and enthusiasm with the product

Touchstone Tours

User-led interview technique, ideal for initial reviews of a system

A/B Testing

Test two version of a product to determine which performs better statistically

Heuristic Analysis

Compare a list of predefined design principles and identify where the product is not following those principles

Feedback Surveys

Collects quantitative and qualitative data about a user's interactions and experience with a product

Contextual inquiry

A qualitative research technique conducted on a small scale where the researcher acts as an observer

Previous Step

Discover

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