New book by Gillian Doyle

Published: 24 April 2013

A second fully revised edition of Understanding Media Economics by Gillian Doyle has been published.

A second fully revised edition of Understanding Media Economics by Gillian Doyle has been published.  The new book moves beyond a sector-specific approach to media analysis and instead focuses on the issues and imperatives that are central to how economic forces impact on media industries in the digital era.  More information at the publisher's website:

http://www.uk.sagepub.com/books/Book230501/reviews?siteId=sage-uk&prodTypes=any&q=gillian+doyle&fs=1 


First published: 24 April 2013