International Marketing Foresight (Specialist) MGT5185

  • Academic Session: 2023-24
  • School: Adam Smith Business School
  • Credits: 10
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 2
  • Available to Visiting Students: No

Short Description

This course is aimed at students who wish to pursue a career in international Trade and wish to understand the developments in international marketing theory and techniques

The course therefore examine state of the art theories with modern practice

It is intended that the course includes input from practitioners and researchers

Timetable

6 x 3 hour sessions

Requirements of Entry

Assessment

2,500 - 3,000 word essay

Main Assessment In: April/May

Course Aims

This Course aims to provide students with an explanation as to  why it is beneficial for countries to engage in international trade and the future of marketing and will give them the opportunity to examine:

the evolution of thought in international Marketing

the role of modern marketing and the effects of Government and extra government bodies

legal and monetary issues in international trade

Intended Learning Outcomes of Course

By the end of this course students will be able to:

Evaluate and assess new development in marketing and the drivers of these developments

Analyse the global environment of the firm

Understand international trade theories

Examine and evaluate new international marketing theories and practice

Minimum Requirement for Award of Credits

Generic regulations apply