International Export Marketing, Strategy & Process MGT4111

  • Academic Session: 2023-24
  • School: Adam Smith Business School
  • Credits: 15
  • Level: Level 4 (SCQF level 10)
  • Typically Offered: Semester 1
  • Available to Visiting Students: Yes

Short Description

The course has been designed to advance student appreciation and understanding of the challenges and implications of rapid change in the international marketing environment. Drawing on examples from different industries, with an emphasis on SMEs, students will have the opportunity to develop relevant research and analytical skills in order to identify and understand strategies and processes relevant to international export marketing.

Timetable

Lecture: 7 x 1 hr

  2 x 2 hrs

Workshops: 3 x 2 hrs

  3 x 1 hr

Requirements of Entry

Entry to an Honours programme in Business and Management or a GPA of 12 in the level 2 courses listed below for students taking an Honours programme in another subject:
• MGT2010 Business Decision Analysis
• MGT2011 Fundamentals of Human Resource Management
• MGT2012 Services and Operations Management
•MGT2014 Entrepreneurship

Excluded Courses

None

Co-requisites

None

Assessment

Intended Learning Outcomes

Are reassessment opportunities available for all summative assessments? Not applicable for Honours courses

Reassessments are normally available for all courses, except those which contribute to the Honours classification. Where, exceptionally, reassessment on Honours courses is required to satisfy professional/accreditation requirements, only the overall course grade achieved at the first attempt will contribute to the Honours classification. For non-Honours courses, students are offered reassessment in all or any of the components of assessment if the satisfactory (threshold) grade for the overall course is not achieved at the first attempt. This is normally grade D3 for undergraduate students and grade C3 for postgraduate students. Exceptionally it may not be possible to offer reassessment of some coursework items, in which case the mark achieved at the first attempt will be counted towards the final course grade. Any such exceptions for this course are described below. 

Course Aims

The course aims to enable students to understand, identify and critically evaluate the challenges of rapid changes in the international marketing environment, with an emphasis on the development of appropriate export strategies and processes relevant to SMEs.

Intended Learning Outcomes of Course

By the end of this course students will be able to:

 

1. Evaluate export marketing from an academic, strategic, and operational 'best practice' perspective.

2. Critically assess export opportunities in a fast-changing international business environment.

3. Evaluate and synthesise export strategies and processes relevant to market entry and development by drawing on reasoned explanations and conclusions.

4. Develop and demonstrate team working and problem-solving skills by completing group-work activities.

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment. The minimum requirement for the award of credits is the submission of summative assessment. Further requirements may include monitored attendance at classes and workshops. All such requirements shall be specified by the Department concerned and given to students in writing at the beginning of the course. Normally no grade or credits shall be awarded to a candidate who has not met these requirements.