David Muir is the former Director of Strategy to Prime Minister Gordon Brown. During that time he advised the Prime Minister on a range of issues most noticeably the response to the global financial crisis.
For 15 years he worked inside the global marketing services company WPP: first for Ogilvy in Europe and latterly working directly for the group CEO, Sir Martin Sorrell, working with him to expand the business by function and by territory. While working at WPP, David specialised in brand marketing and how brands can create real value for their owners. In 2005 he wrote the best selling book "The Business of Brands" which looked at how companies could create real shareholder value from brands. He then went on to develop a global brand valuation tool called the BrandZ Top 100.
He has a first class degree in politics and economics from the University of Glasgow, an MBA with distinction from London Business School and has served as a visiting fellow of the Institute of Politics at Harvard University. He also serves on the advisory board of the Institute of Politics at the University of Chicago.