Using digitization to fill the gaps in intellectual property protection of traditional cultural expressions - opportunities and challenges
Jiarong Zhang is a postgraduate researcher at the School of Law. Her research area is intellectual property with particular attention to copyright law. Her current research interests focus on intellectual property issues in the protection and digitisation of traditional cultural expressions, especially in the digital environment. Jiarong is a member of the CREATe Centre and the IP society of the School of Law. Based on her deep interest in intangible cultural heritage, Jiarong’s research aims to help better protect and promote traditional cultural expressions and intangible cultural heritage.
Before joining the University of Glasgow, Jiarong obtained her bachelor's degree in law from Nankai University, China, and a master's degree in law (intellectual property) from the University of Chinese Academy of Sciences. During her master's degree, she published several articles in intellectual property law, and participated in several research projects which were funded by Ministry of Science and Technology and State Intellectual Property Office of China, including The Study on Intellectual Property Problems in Transformation of Scientific and Technological Achievements, The Investigation on Patent Competitiveness of Chinese Scientific Research Institutes and Universities, and so on.
She is the author of the draft of the fifth chapter of the book The Study on the New Law of the PRC on Promoting the Transformation of Scientific and Technological Achievements and Utilization of Intellectual Property. She was an intern at the Legal Affairs Office of University of Chinese Academy of Sciences and Beijing Dacheng Law Offices.
I am conducting a research project which concentrates on the IP-related issues in the protection and digitisation of traditional cultural expressions and intangible cultural heritage. The project aims to discover opportunities in the digital age to improve the promotion and intellectual property protection of the traditional cultural expressions and address IP-related problems in the digitisation of traditional cultural expressions and intangible cultural heritage. I am interested in the relationship between intellectual property and traditional culture in the digital environment. I have also conducted fieldwork and interviewed some leading folk artists in China.
Based on my interests and experience, my current research project will help to protect and promote traditional cultural expression. In addition to law research, this project may also involve some social studies from which some practical experience and the needs of the digitisation of intangible cultural heritage will be gained. This project also helps holders and communities of these expressions to make some economic benefit from their creations and improve the innovation and dissemination of traditional knowledge in a digital environment.
Also, I participate in other related events of the CREATe Centre and the School of Law including kinds of workshops, lectures, and activities of the IP society.
Zhang J, 'Exploration And Analysis On The Work Property Of Duplicated Brocade - Taking Song Brocade As An Example' (2016) 35 China High Technology Enterprises
Zhang J, 'Traditional Cultural Expressions In The Perspective Of Intellectual Property - Concept Reconstruction And Definition Of Protection Scope' (2016) 8 Legal System and Society
Zhang J and Yin F, 'Comments On “The New Law Of The PRC On Promoting The Transformation Of Scientific And Technological Achievements” And Utilization Of Intellectual Property' (2015) 11 Electronics Intellectual Property
Yin F and Zhang J, 'Intellectual Property Protection In Shanghai Free Trade Zone: Challenges And Countermeasures' (2014) 2 Electronics Intellectual Property
After getting the Legal Professional Qualification Certificate of China, Jiarong Zhang worked as a legal affairs commissioner of the Legal Affairs Office of University of Chinese Academy of Sciences, and a paralegal at Beijing Dacheng Law Offices.