Words matter: A language guide for respectful reporting on gambling
Understanding how language shapes perceptions and attitudes is vital for fostering empathy and driving social change and challenging negative and potentially damaging stereotypes and stigmatising language. This co-developed project highlights the importance of respectful language when media outlets report on individuals experiencing gambling harms.
Overview
Language has the power to shape how we see the world and interact with one another. It’s not just a means of communication; it’s a reflection of our beliefs and values. Words like “addict” or “problem gambler” perpetuate stigmatising stereotypes and can lead to judgment, discrimination, and shame. Stigma associated with experiencing gambling harms can prevent people from seeking the help they need.
The aim of the project was to establish guidelines developed with lived experience perspectives for respectful reporting.
Methods
Four workshops were organised with individuals with experience of gambling harm. The aim of the workshops was to codevelop guidelines on best practices for respectful reporting on gambling. Draft principles were shared with journalists, civil servants, NHS representatives, and civic society organisations before being finalised by the Glasgow team.
Findings
Our guide supports efforts to promote sensitivity and inclusivity by outlining best practices and offering practical tips to avoid stigmatizing individuals in reporting their experiences with gambling harms. Our guidelines advocate for three key changes:
- Use person-centred language: Describe individuals experiencing harms rather than using stigmatizing labels like "problem gambler."
- Acknowledge health risks and addiction: Recognize that gambling products carry health risks and can be addictive.
- Avoid stigmatization: Refrain from victimizing or stigmatizing those affected by gambling harms.
Funder
Glasgow Knowledge Exchange Fund
Research team